Education material on how to activate individuals and a business collective to their highest potential through discovery of purpose, value and culture. (Some slides courtesy of Professor Alan Barrell and Greg Horrowitt) Copyright and property of Matthew Bailey 2016

1. Copyright Matthew Bailey 2016
Activating your IoT business
to its highest potential
Matthew Bailey - 8th March 2016

2. Copyright Matthew Bailey 2016
Discovering
Purpose and Culture
Activating a “business collective” to its highest potential
for impact and success

3. Copyright Matthew Bailey 2016
The IoT is about PURPOSE and CULTURE
Its multi-cultural
It protects key life resources
Its a new economy
It requires collaboration
Its for a global society
It increases efficiency
It demands innovation It enables new paradigms
It tackles global issues

4. Copyright Matthew Bailey 2016
Creating a Purposeful Business Culture
Purpose
CultureValues
Individual Mantra
The Individual The Collective
Person
1
Mantra
Person
3
Mantra
Person
2
Mantra
Collective Mantra
IoT Specific
Business Specific
Market Specific
Other
External Purpose

5. Copyright Matthew Bailey 2016
Purposeful Culture creates Alignment
Internal alignment results in
non-resistant collaborative flow
for your team to build success
Clear messaging to external partners
of values, purpose and culture
forges alignment with the right
partners and generate a collaborative
flow to build success

6. Copyright Matthew Bailey 2016
How to discover your
purpose?

7. Copyright Matthew Bailey 2016
Hero’s Journey – Joseph Campbell
1904 - 1987

8. Copyright Matthew Bailey 2016
Finding your purpose - The Hero’s Journey
http://findingjoethemovie.com/

9. Copyright Matthew Bailey 2016
The Hero’s Journey – “Follow your Bliss”

10. Copyright Matthew Bailey 2016
The Ordinary World
It is for everyone!

11. Copyright Matthew Bailey 2016
Hearing the Call – Yes or No?
You hear the “Call to Adventure!”
“I refuse – No!” “I accept – Yes!”

12. Copyright Matthew Bailey 2016
Hero’s Journey – Stage 1
Meeting the Mentor
Crossing the Threshold

13. Copyright Matthew Bailey 2016
Hero’s Journey – Stage 2
Challenges
Allies
Enemies

14. Copyright Matthew Bailey 2016
Hero’s Journey – Stage 3
Adapt Approach
to Challenges
The Ordeal - Major Crisis
Victory

15. Copyright Matthew Bailey 2016
The Final Stage
The Return to Ordinary Life
Hero – With one final test
Return with Elixir
Share knowledge and treasure with ordinary world

16. Copyright Matthew Bailey 2016
Hero Examples
Courtesy from Professor Alan Barrell
Cambridge University
http://www.alanbarrell.com/

17. Courtesy Professor Alan Barrell
Johannes Gutenberg Tim Berners Lee
Are these the two GREATEST Revolutionaries of all time ?

18. Courtesy Professor Alan Barrell
Revolution 1458!
The Renaissance Press and mass
communication

19. Courtesy Professor Alan Barrell
Revolution 1991 !
The World Wide Web

20. Courtesy Professor Alan Barrell
Who first sailed all around the world ?
Zheng He’s Heroes Journey – he started young….

21. Courtesy Professor Alan Barrell
Tough start to life…. From depths to
heights

22. Courtesy Professor Alan Barrell
Alibaba – E-
Commerce and
Social Media
Group – Founder
Jack Ma
Alibaba
revenues in
2012
exceeded
the
combined
sales of
Amazon and
E- bay

23. Courtesy Professor Alan Barrell
Jack Ma – “If banks
don’t change, we will
change them”
Alibaba microloan
business has lent to
230,000 small
businesses so far.
And Youth Business
China – YBC – 2,000
young business loans –
97% survival 90 pay back
on time. 10,000 mentors
Serving the largest and most
dynamic sector of China’s
economy. Finding new ways to
finance innovation.
Fighting words from a great Chinese Entrepreneur Hero

24. Courtesy Professor Alan Barrell
Someone else who dreamed and changed the WORLD !....
From a prison cell

25. Courtesy Professor Alan Barrell
A Hero’s Home for 18 Years….Could WE have
survived it ?

26. Courtesy Professor Alan Barrell
An Entrepreneur who changed the world – in his lifetime and
changed our lives – not the easiest Hero’s Journey….
Personal
Computers
Mobile phones/
smart phones
Animation in
films
Digital Publishing
Delivery of Music
Tablet Computing

27. Courtesy Professor Alan Barrell
Muhammed
Yunus
Nobel Laureate
Microcredit and
Microfinance
Grameen Bank
“Lending to the
poor online”
Schemes in 100 +
countries more
than 10 million
loans
Bangladesh leads the World
Not everything on the agenda is new

28. Courtesy Professor Alan Barrell
Marie Curie – How many lives did she save or change ?
There have been
many HEROINES !
The men don’t have
all the glory
Fighting to overcome
the scourge of
cancer. Had to fight
resistance and the
establishment

29. Courtesy Professor Alan Barrell
29
More Heroes who changed the World quite recently – would you
invest in this team ?

30. Courtesy Professor Alan Barrell
Yes- appearances can be deceptive….those who risked investing in them made
a lot of $$$$$$. And their ideas changed the World ! Their time had come
!....Youth Brilliance at work in 1978
Microsoft Corporation, 1978

31. Courtesy Professor Alan Barrell
Positive thoughts for the day - Mindset is Key for
Heroes and Heroines
“You look at things and ask
Why? But I dream of things
that never were and ask WHY
NOT?”
– George Bernard Shaw
The Entrepreneurial MIndset
“All the forces in The World are
not so powerful as an idea
whose time has come” Victor Hugo

32. Courtesy Professor Alan Barrell
“Insanity: doing the same
thing over and over again and
expecting different results”.
7
Albert knew that Innovation and
Change are the watchwords for
Progress….
“Imagination is more
important than Knowledge.
Knowledge is limited,
BUT
- IMAGINATION encircles the World”

33. Copyright Matthew Bailey 2016
What Hero will you become?
What are you passionate about?
What is your life purpose ?
What will people write about you?

34. Copyright Matthew Bailey 2016
Creating an
Impactful Culture
Latest thinking from Silicon Valley
Greg Horowitt
Managing Director, T2 Venture Capital
Co-Founder, Global CONNECT, UC San Diego
Kauffman Fellow NECT, UC San Diego
Rainforests - Creating the next Silicon Valley

35. Copyright Matthew Bailey 2016
Real human beings are separated
… by geography, culture, language, time zones, social networks,

36. Copyright Matthew Bailey 2016
Across an entire system
This happens across entire systems.

37. Copyright Matthew Bailey 2016
BUT WE ARE BIOLOGY
…NOT BUILDINGS

38. Copyright Matthew Bailey 2016
“Spontaneous sociability is critical to
economic life because virtually all
economic activity is carried out by
groups rather than individuals.”
Economic historians Douglass North and Robert Thomas
(P47 of “Trust”)

39. Copyright Matthew Bailey 2016
ACTIONS  OUTCOMES
This is where we tend to focus

40. Copyright Matthew Bailey 2016
BELIEFS  BEHAVIORACTIONS  OUTCOMES
This is where we need to focus

41. Copyright Matthew Bailey 2016

42. Copyright Matthew Bailey 2016
“It is not the strongest of the species that
survives, nor the most intelligent…
but the one most responsive to change.”
Charles Darwin

43. Copyright Matthew Bailey 2016
To develop innovation, we need more than
mere programs.
We must build tribes of trust that practice
culture based on diversity, lowering social
barriers, aspirational motivations, and norms
that promote rapid, “promiscuous”
collaboration and experimentation.

44. Copyright Matthew Bailey 2016
Evolutionary Business Paradigms
• Predict and Repeat  Learn and Adapt
• Business Planning  Business Modeling
• Eliminate Risk  Manage Risk
• Never Fail  Fail fast and cheaply
• Outputs  Outcomes (Patents ≠ Products)
• Invention  Innovation

45. Copyright Matthew Bailey 2016
Ideas for Business Mantra
Rule #1: Break rules and dream.
Rule #2: Open doors and listen.
Rule #3: Trust and be trusted.
Rule #4: Experiment and iterate together.
Rule #5: Seek fairness, not advantage.
Rule #6: Err, fail, and persist.
Rule #7: Pay it forward.