Richard Childress Racing (RCR) is a NASCAR team that has been competing for 45 years. RCR fields three teams in the Sprint Cup Series and four in the Xfinity Series. RCR is best known for its success with driver Dale Earnhardt, with whom they won six championships. RCR has grown from a one-man operation housed in a home garage to an elite 500-person team through determination and innovation in technology. The document promotes RCR's partnerships and track record of creating business opportunities for partners through connecting them with NASCAR's most brand loyal fans.

1. RICHARD
CHILDRESS
RACING
TEAM SNAPSHOT

2. AN INTRODUCTION
TO RICHARD CHILDRESS RACING
RCR HAS BEEN A FIXTURE IN THE SPORT OF NASCAR FOR 45 YEARS,
HELPING SOME OF THE WORLD’S MOST RECOGNIZABLE BRANDS
ACHIEVE THEIR SALES & MARKETING GOALS

3. COMPETING AT THE
TOP LEVELS OF NASCAR
RCR FIELDS THREE TEAMS IN THE SPRINT CUP SERIES AND FOUR IN
THE XFINITY SERIES, NASCAR’S TOP TWO TIERS OF COMPETITION

4. YOU MIGHT KNOW OF RCR’S
MOST SUCCESSFUL DRIVER...DALE
DALE EARNHARDT AND RICHARD CHILDRESS WON SIX
CHAMPIONSHIPS WITH THE FAMOUS BLACK NO. 3 CAR AND
MADE HUGE CONTRIBUTIONS TO NASCAR’S RICH HISTORY

5. WE STARTED OUT SMALL.
VERY SMALL
RICHARD ESTABLISHED RCR IN 1969 AS A ONE-MAN RACE TEAM
HOUSED IN HIS HOME GARAGE. HE WAS RCR’S DRIVER, HEAD
MECHANIC, CHIEF ENGINE BUILDER AND EVERYTHING IN BETWEEN

6. GOING STRONG
45 YEARS LATER
RCR’S HISTORY EMBODIES THE ALL-AMERICAN SUCCESS STORY;
THROUGH DETERMINATION AND SWEAT EQUITY, RICHARD CHILDRESS
HAS GROWN RCR FROM THAT HOME GARAGE IN 1969 TO AN ELITE
TEAM THAT’S 500 MEMBERS STRONG TODAY

7. INNOVATING THROUGH
TECHNOLOGY
WE’RE CONSTANTLY INNOVATING THROUGH THE USE OF TECHNOLOGY
AND ENGINEERING TO STAY COMPETITIVE IN OUR SPORT. IT’S FINDING
THE TINIEST EDGE THAT MAKES THE DIFFERENCE BETWEEN GOING TO
VICTORY LANE, OR GOING HOME EMPTY-HANDED

8. A PASSION FOR
MAKING CONNECTIONSRCR SPECIALIZES IN CREATING STRONG CONNECTIONS
BETWEEN OUR PARTNERS AND OUR FANS, WHO ARE THE
MOST BRAND LOYAL IN ALL OF SPORTS

9. A TRACK RECORD
OF SUCCESSOUR FOCUS ON WINNING RACES IS MATCHED ONLY BY OUR
DETERMINATION TO CREATE BUSINESS-BUILDING PROGRAMS
FOR OUR PARTNERS. IT’S WHEN OUR PARTNERS SUCCEED
THAT WE TRULY WIN

10. OUR FAMILY OF
PARTNERS
RCR IS PROUD TO REPRESENT A FAMILY OF
BEST-IN-CLASS COMPANIES WITH WHOM WE
SHARE IN SUCCESS

11. Matt Shearer
Director, Business Development
mshearer@rcrracing.com
336-731-5647
–VISIT US AT THE RCR COMPLEX
–VIEW PARTNERSHIP ACTIVITIES AT THE TRACK
–TALK TO OUR PARTNERS
ALLOW US TO
PROVE OUT THE POWER
OF AN RCR PARTNERSHIP