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Augmented Reality and Google Glass, presented to STC Silicon Valley Chapter by Google Glass Explorer, Marta Rauch

Augmented Reality and Google Glass, presented to STC Silicon Valley Chapter by Google Glass Explorer, Marta Rauch

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Augmented Reality and Google Glass Presentation Transcript

  • 1. Augmented Reality and Google Glass Marta Rauch @martarauch STC Silicon Valley September, 2013
  • 2. • The importance of augmented reality • Glass features, UI, user experience, apps • Enterprise use cases • Resources • Try them on! Tip! Details are in my slides posted on SlideShare: http://www.slideshare.net/MartaRauch What We’ll Look At Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Augmented reality is a valuable tool in your content strategy tool kit!
  • 3. The importance of Augmented Reality (AR) Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  • 4. "AR is an enhanced view of a real-world environment. It uses technology to supplement the user’s normal view with additional content that enhances the experience." - Marta Rauch The Language of Content Strategy, by Scott Abel and Rahel Bailie. Available soon from O’Reilly Media http://oreilly.com/ What is augmented reality? Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.pbs.org/mediashift/2013/06/how- newspapers-make-augmented-reality-sexy-profitable/
  • 5. • 864 million phones AR enabled in 2014 • 103 million cars AR enabled by 2020 AR is everywhere Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://camicusdotorg.wordpress.com/2013/06/01/augme nted-reality-car-repair-a-google-glass-app/ http://www.semico.com/content/augmented-reality- envision-more-intelligent-world http://na1.www.gartner.com/imagesrv/newsroom/images /hype-cycle-pr.png;pv4a3db6f9c029a4db
  • 6. By the end of 2016, revenue of $600 billion It is big money Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.semico.com/content/augmented-reality-envision-more-intelligent-world http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/ http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup
  • 7. • Publishing • Repair • Automotive • Mobile • Translation • Medical • Education • Advertising, manufacturing, navigation, television, tourism, military, gaming, construction… It's influencing many fields Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://en.wikipedia.org/wiki/Augmented_reality http://venturebeat.com/2013/08/22/augmented-reality-gives- surgeons-a-virtual-look-at-real-world-organs-during-operations/
  • 8. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.autoblog.com/2013/08/13/2015-audi-a3- augmented-reality-app-owners-manual-video/ AR is replacing manuals
  • 9. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.bitrebels.com/technology/a ugmented-reality-car-repair-app/ AR car repair guide
  • 10. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8 http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/ AR printer setup and repair manuals
  • 11. Augmented reality apps are being developed for Google Glass Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. How does Google Glass fit in? http://glassappz.com/apps/field-trip/ http://www.youtube.com/watch?v=yyRJG2rrw0E#t=21 http://techcrunch.com/2013/09/08/smartdrive-hack-creates-a-real- hud-for-your-car-via-google-glass/
  • 12. A Glass Explorer’s Perspective Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  • 13. What’s Hype
  • 14. http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  • 15. http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  • 16. http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  • 17. http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  • 18. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Confessions of a Google Glass Explorer.by Gary Shteyngart http://www.newyorker.com/reporting/2013/08/05/130805fa_f act_shteyngart What’s Real
  • 19. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Glass UX
  • 20. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Glass UI
  • 21. What’s Cool!
  • 22. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Get traffic information
  • 23. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Post on social networks
  • 24. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Read email
  • 25. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Get reminders
  • 26. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Get birthday greetings
  • 27. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.google.com/glass/start/what-it-does/ Translate your voice
  • 28. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/ Interact with your Mercedes
  • 29. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://translogic.aolautos.com/2013/07/02/google-glass-app-gives- tesla-model-s-owners-a-wearable-way-to-co/ Interact with your Tesla
  • 30. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://rgrosssz.wordpress.com/2013/06/20/ok-glass-pass-me-the- scalpel-please-googleglass-during-surgery/ Train medical school students
  • 31. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. www.engadget.com/2013/08/02/dapper-vision-openglass/ Identify objects
  • 32. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://abcnews.go.com/Technology/google-glass-changing- quadriplegics-life/story?id=19918986 http://alexbtrust.org/ “I am a New Yorker, a law student, a quadriplegic… With Glass, paralysis doesn't have to be paralyzing.” - Alex Blaszczuk
  • 33. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. bits.blogs.nytimes.com/2013/08/16/google-tries-to-make- google-glass-look-fashionable/ http://www.marieclaire.com/blog/nina-garcia-google-glass http://mashable.com/2013/08/15/vogue-google-glass/ Make a fashion statement
  • 34. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Nintendo Glass! David Lee, https://plus.google.com/114726514710 206373980/posts/5NAFe7aLjBg
  • 35. A Sample of Current Glass Apps Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  • 36. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Some of my Glassware…
  • 37. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/google-glass-application-list http://glass-apps.org/voicebuyer-for-amazon-google-glass-app Shop
  • 38. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.kitchme.com/googleglass Cook
  • 39. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Watch news http://www.theverge.com/2013/5/20/4339446/google-glass- apps-everything-you-can-do-right-now
  • 40. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glassappz.com/apps/glassfit/ http://glassappz.com/apps/camelbak-thirst/ http://news.cnet.com/8301-17938_105-57597301-1/camelbaks- new-google-glass-app-aims-to-keep-you-hydrated/ Work out
  • 41. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. https://medrefglass.appspot.com/ Care for ER patients
  • 42. Enterprise Use Cases Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  • 43. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://panelpicker.sxsw.com/vote/21626 The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.
  • 44. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://theappslab.com/2013/06/20/messing-around-with-glass- and-fusion-crm-for-kscope-13/ Engage customers The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.
  • 45. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glassappz.com/apps/glass-nest/ http://glassappz.com/apps/revolv/ http://revolv.com/revolv-google-glass-the-future-of-home-automation/ http://glassappz.com/apps/glass-tesla/ Control the Internet of Things (IoT)
  • 46. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. https://www.fidelitylabs.com/content/fidelity- market-monitor-for-glass Monitor the market
  • 47. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/google-glass-application-list Track finances
  • 48. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/trulia-google-glass-app Buy or sell a house
  • 49. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/google-glass-application-list Monitor Social Networks
  • 50. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/google-glass-application-list Be productive
  • 51. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://silicalabs.com/#product Meet up
  • 52. Selected Resources Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  • 53. • Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch • Marta Rauch, augmented reality and Google Glass Pinterest boards: http://pinterest.com/martarauch/ • Marta Rauch’s YouTube channel and Google Glass videos https://www.youtube.com/user/martarauch/videos • Scott Abel & Rahel Bailie, The Language of Content Strategy (available soon from O’Reilly Media; includes Marta Rauch's Augmented Reality content strategy topic) • Gartner’s Hype Cycle for Emerging Technologies, 2013 http://www.gartner.com/newsroom/id/2575515 • Mez Breeze, How Augmented Reality Will Change the Way We Live, http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/ • Google Glass, What It Does, http://www.google.com/glass/start/what-it-does/ Google Glass How To: Getting Started, http://www.youtube.com/watch?v=4EvNxWhskf8 Glass User Interface Guidelines, https://developers.google.com/glass/ui-guidelines Google Glass Best Practices, https://developers.google.com/glass/guidelines Google Mirror API QuickStart, https://developers.google.com/glass/quickstart/index Playground, https://developers.google.com/glass/playground • Installable Glassware, http://glass-apps.org http://glassappz.com • Ultan Ó Broin, Project Glass, http://www.slideshare.net/uvox/project-glass-13818470 • Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13, http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm-for-kscope-13/ • Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/ • Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626 Selected Resources Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  • 54. • The importance of augmented reality • Glass features, UI, user experience, apps • Enterprise use cases • Resources • Try them on! Tip! Details are in my slides posted on SlideShare: http://www.slideshare.net/MartaRauch What We Looked At Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Augmented reality is an valuable tool in your content strategy tool kit!
  • 55. And Now… Try on Glass yourself! Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  • 56. • @martarauch • Marta Rauch • +Marta Rauch • Marta Rauch • Marta Rauch Connect with me Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Thank You!
  • 57. Marta Rauch enjoys using Google Glass as a Glass explorer, and is looking at use cases for gamification and enterprise. A senior principal information developer at Oracle, Marta leads cloud and mobile projects, and participates in initiatives for gamification and Glass. Marta has been interested in augmented reality for several years, and was a beta tester for two AR apps for iPad and Android. Marta’s augmented reality topic is featured in The Language of Content Strategy, by Rahel Bailie and Scott Abel, available soon from O’Reilly Media. Her article on augmented reality will appear in a future issue of STC Intercom. An STC Associate Fellow, Marta is a frequent presenter for conferences and webinars, and has published articles for IEEE, HCII, STC Intercom, and the Center for Information Development Management Best Practices. She has received 15 STC awards for individual and team projects at the regional and international level. Marta holds a BA from Stanford University, a teaching credential, and a certificate from UC Extension in Managing the Development of Technical Communication. About the Speaker Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.