Augmented Reality
and Google Glass
Marta Rauch
@martarauch
STC Silicon Valley
September, 2013
• The importance of augmented reality
• Glass features, UI, user experience, apps
• Enterprise use cases
• Resources
• Try...
The importance of
Augmented Reality (AR)
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Cop...
"AR is an enhanced view of
a real-world environment.
It uses technology to
supplement the user’s
normal view with
addition...
• 864 million phones AR enabled in 2014
• 103 million cars AR enabled by 2020
AR is everywhere
Marta Rauch @martarauch, "A...
By the end of 2016, revenue of $600 billion
It is big money
Marta Rauch @martarauch, "Augmented Reality and Google Glass" ...
• Publishing
• Repair
• Automotive
• Mobile
• Translation
• Medical
• Education
• Advertising, manufacturing, navigation, ...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://www.autoblog.com/2013...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://www.bitrebels.com/tec...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. https://itunes.apple.com/us/...
Augmented reality apps are being developed
for Google Glass
Marta Rauch @martarauch, "Augmented Reality and Google Glass" ...
A Glass Explorer’s
Perspective
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 201...
What’s Hype
http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/20...
http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/20...
http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/20...
http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/20...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Confessions of a Google Glas...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Glass UX
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Glass UI
What’s Cool!
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Get traffic information
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Post on social networks
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Read email
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Get reminders
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Get birthday greetings
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.google.com/glass/...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.wired.com/autopia...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://translogic.aolautos.c...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://rgrosssz.wordpress.co...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
www.engadget.com/2013/08/02/...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://abcnews.go.com/Techno...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
bits.blogs.nytimes.com/2013/...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Nintendo Glass!
David Lee,
h...
A Sample of Current
Glass Apps
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 201...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Some of my Glassware…
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://glass-apps.org/google...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://www.kitchme.com/googl...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Watch news
http://www.thever...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://glassappz.com/apps/gl...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. https://medrefglass.appspot....
Enterprise Use Cases
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://panelpicker.sxsw.com/...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://theappslab.com/2013/0...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://glassappz.com/apps/gl...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
https://www.fidelitylabs.com...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://glass-apps.org/google...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/trulia...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/google...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/google...
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://silicalabs.com/#produ...
Selected Resources
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
• Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch
• Marta Rauch, augmented reality and Google Glass Pinteres...
• The importance of augmented reality
• Glass features, UI, user experience, apps
• Enterprise use cases
• Resources
• Try...
And Now…
Try on Glass
yourself!
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 20...
• @martarauch
• Marta Rauch
• +Marta Rauch
• Marta Rauch
• Marta Rauch
Connect
with me
Marta Rauch @martarauch, "Augmented...
Marta Rauch enjoys using Google Glass as a Glass explorer,
and is looking at use cases for gamification and enterprise.
A ...
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Augmented Reality and Google Glass

  1. 1. Augmented Reality and Google Glass Marta Rauch @martarauch STC Silicon Valley September, 2013
  2. 2. • The importance of augmented reality • Glass features, UI, user experience, apps • Enterprise use cases • Resources • Try them on! Tip! Details are in my slides posted on SlideShare: http://www.slideshare.net/MartaRauch What We’ll Look At Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Augmented reality is a valuable tool in your content strategy tool kit!
  3. 3. The importance of Augmented Reality (AR) Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  4. 4. "AR is an enhanced view of a real-world environment. It uses technology to supplement the user’s normal view with additional content that enhances the experience." - Marta Rauch The Language of Content Strategy, by Scott Abel and Rahel Bailie. Available soon from O’Reilly Media http://oreilly.com/ What is augmented reality? Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.pbs.org/mediashift/2013/06/how- newspapers-make-augmented-reality-sexy-profitable/
  5. 5. • 864 million phones AR enabled in 2014 • 103 million cars AR enabled by 2020 AR is everywhere Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://camicusdotorg.wordpress.com/2013/06/01/augme nted-reality-car-repair-a-google-glass-app/ http://www.semico.com/content/augmented-reality- envision-more-intelligent-world http://na1.www.gartner.com/imagesrv/newsroom/images /hype-cycle-pr.png;pv4a3db6f9c029a4db
  6. 6. By the end of 2016, revenue of $600 billion It is big money Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.semico.com/content/augmented-reality-envision-more-intelligent-world http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/ http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup
  7. 7. • Publishing • Repair • Automotive • Mobile • Translation • Medical • Education • Advertising, manufacturing, navigation, television, tourism, military, gaming, construction… It's influencing many fields Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://en.wikipedia.org/wiki/Augmented_reality http://venturebeat.com/2013/08/22/augmented-reality-gives- surgeons-a-virtual-look-at-real-world-organs-during-operations/
  8. 8. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.autoblog.com/2013/08/13/2015-audi-a3- augmented-reality-app-owners-manual-video/ AR is replacing manuals
  9. 9. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.bitrebels.com/technology/a ugmented-reality-car-repair-app/ AR car repair guide
  10. 10. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8 http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/ AR printer setup and repair manuals
  11. 11. Augmented reality apps are being developed for Google Glass Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. How does Google Glass fit in? http://glassappz.com/apps/field-trip/ http://www.youtube.com/watch?v=yyRJG2rrw0E#t=21 http://techcrunch.com/2013/09/08/smartdrive-hack-creates-a-real- hud-for-your-car-via-google-glass/
  12. 12. A Glass Explorer’s Perspective Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  13. 13. What’s Hype
  14. 14. http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  15. 15. http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  16. 16. http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  17. 17. http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  18. 18. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Confessions of a Google Glass Explorer.by Gary Shteyngart http://www.newyorker.com/reporting/2013/08/05/130805fa_f act_shteyngart What’s Real
  19. 19. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Glass UX
  20. 20. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Glass UI
  21. 21. What’s Cool!
  22. 22. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Get traffic information
  23. 23. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Post on social networks
  24. 24. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Read email
  25. 25. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Get reminders
  26. 26. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Get birthday greetings
  27. 27. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.google.com/glass/start/what-it-does/ Translate your voice
  28. 28. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/ Interact with your Mercedes
  29. 29. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://translogic.aolautos.com/2013/07/02/google-glass-app-gives- tesla-model-s-owners-a-wearable-way-to-co/ Interact with your Tesla
  30. 30. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://rgrosssz.wordpress.com/2013/06/20/ok-glass-pass-me-the- scalpel-please-googleglass-during-surgery/ Train medical school students
  31. 31. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. www.engadget.com/2013/08/02/dapper-vision-openglass/ Identify objects
  32. 32. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://abcnews.go.com/Technology/google-glass-changing- quadriplegics-life/story?id=19918986 http://alexbtrust.org/ “I am a New Yorker, a law student, a quadriplegic… With Glass, paralysis doesn't have to be paralyzing.” - Alex Blaszczuk
  33. 33. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. bits.blogs.nytimes.com/2013/08/16/google-tries-to-make- google-glass-look-fashionable/ http://www.marieclaire.com/blog/nina-garcia-google-glass http://mashable.com/2013/08/15/vogue-google-glass/ Make a fashion statement
  34. 34. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Nintendo Glass! David Lee, https://plus.google.com/114726514710 206373980/posts/5NAFe7aLjBg
  35. 35. A Sample of Current Glass Apps Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  36. 36. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Some of my Glassware…
  37. 37. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/google-glass-application-list http://glass-apps.org/voicebuyer-for-amazon-google-glass-app Shop
  38. 38. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.kitchme.com/googleglass Cook
  39. 39. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Watch news http://www.theverge.com/2013/5/20/4339446/google-glass- apps-everything-you-can-do-right-now
  40. 40. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glassappz.com/apps/glassfit/ http://glassappz.com/apps/camelbak-thirst/ http://news.cnet.com/8301-17938_105-57597301-1/camelbaks- new-google-glass-app-aims-to-keep-you-hydrated/ Work out
  41. 41. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. https://medrefglass.appspot.com/ Care for ER patients
  42. 42. Enterprise Use Cases Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  43. 43. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://panelpicker.sxsw.com/vote/21626 The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.
  44. 44. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://theappslab.com/2013/06/20/messing-around-with-glass- and-fusion-crm-for-kscope-13/ Engage customers The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.
  45. 45. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glassappz.com/apps/glass-nest/ http://glassappz.com/apps/revolv/ http://revolv.com/revolv-google-glass-the-future-of-home-automation/ http://glassappz.com/apps/glass-tesla/ Control the Internet of Things (IoT)
  46. 46. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. https://www.fidelitylabs.com/content/fidelity- market-monitor-for-glass Monitor the market
  47. 47. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/google-glass-application-list Track finances
  48. 48. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/trulia-google-glass-app Buy or sell a house
  49. 49. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/google-glass-application-list Monitor Social Networks
  50. 50. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/google-glass-application-list Be productive
  51. 51. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://silicalabs.com/#product Meet up
  52. 52. Selected Resources Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  53. 53. • Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch • Marta Rauch, augmented reality and Google Glass Pinterest boards: http://pinterest.com/martarauch/ • Marta Rauch’s YouTube channel and Google Glass videos https://www.youtube.com/user/martarauch/videos • Scott Abel & Rahel Bailie, The Language of Content Strategy (available soon from O’Reilly Media; includes Marta Rauch's Augmented Reality content strategy topic) • Gartner’s Hype Cycle for Emerging Technologies, 2013 http://www.gartner.com/newsroom/id/2575515 • Mez Breeze, How Augmented Reality Will Change the Way We Live, http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/ • Google Glass, What It Does, http://www.google.com/glass/start/what-it-does/ Google Glass How To: Getting Started, http://www.youtube.com/watch?v=4EvNxWhskf8 Glass User Interface Guidelines, https://developers.google.com/glass/ui-guidelines Google Glass Best Practices, https://developers.google.com/glass/guidelines Google Mirror API QuickStart, https://developers.google.com/glass/quickstart/index Playground, https://developers.google.com/glass/playground • Installable Glassware, http://glass-apps.org http://glassappz.com • Ultan Ó Broin, Project Glass, http://www.slideshare.net/uvox/project-glass-13818470 • Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13, http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm-for-kscope-13/ • Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/ • Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626 Selected Resources Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  54. 54. • The importance of augmented reality • Glass features, UI, user experience, apps • Enterprise use cases • Resources • Try them on! Tip! Details are in my slides posted on SlideShare: http://www.slideshare.net/MartaRauch What We Looked At Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Augmented reality is an valuable tool in your content strategy tool kit!
  55. 55. And Now… Try on Glass yourself! Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
  56. 56. • @martarauch • Marta Rauch • +Marta Rauch • Marta Rauch • Marta Rauch Connect with me Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. Thank You!
  57. 57. Marta Rauch enjoys using Google Glass as a Glass explorer, and is looking at use cases for gamification and enterprise. A senior principal information developer at Oracle, Marta leads cloud and mobile projects, and participates in initiatives for gamification and Glass. Marta has been interested in augmented reality for several years, and was a beta tester for two AR apps for iPad and Android. Marta’s augmented reality topic is featured in The Language of Content Strategy, by Rahel Bailie and Scott Abel, available soon from O’Reilly Media. Her article on augmented reality will appear in a future issue of STC Intercom. An STC Associate Fellow, Marta is a frequent presenter for conferences and webinars, and has published articles for IEEE, HCII, STC Intercom, and the Center for Information Development Management Best Practices. She has received 15 STC awards for individual and team projects at the regional and international level. Marta holds a BA from Stanford University, a teaching credential, and a certificate from UC Extension in Managing the Development of Technical Communication. About the Speaker Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.

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