Blue frontier magazine #1 2014

Blue Frontier
MAGAZINE
A map for new
innovations
A more robust salmon with a higher survival rate will be the first gain for the aqua-culture
industry. The USD 50 million spent on the salmon genome sequence project,
published on a conference in Vancouver in June 2014, is expected to return billions on
higher sustainability and innovation. PAGE 6-7
www.bluefrontiermagazine.com
No 1 | 2014 | NOK 50 | €10 | $10 | £5

2 | www.bluefrontiermagazine.com No 1 | 2014
Photograp-her
Gorm K.
Gaare shot this
picture onbo-ard
a fishing
vessel during
the world’s
greatest cod
fishery outside
Lofoten and
Vesterålen in
the North of
Norway.
It is an impressive amount of new ideas
and innovations in the marine sector.
Confereces like Aqua Vision, NASF,
Marine Innovation Day and BioMarine
Business Convention focus on innova-tion.
Researchers,scientists, innovators, en-trepreneurs,
solution providers as well as
aqaculture giants and investors. All parties
has recently received a new tool, released
for everybody to explore: The sequenced
salmon genome. A map making it possiple
to explore new frontiers in aquaculture.
Thanks to the salmon genome mapping by
scientists in ccoperation accross oceans
and continents, there are allready issues
solved. Like defining the DNA markers of
the deadly IPN virus.
In this issue of Blue Frontier Magazine we
write about innovation as well as money.
Many of the players representing the inno-vative
part of the marine sector could well
be expecting an exciting future.
More risk capital available is of course a
good, and important, thing. However, at
the end of the day it is the creativity and
the stayer ability that counts.
www.bluefrontiermagazine.com
EDITOR-IN-CHIEF: MAGNE OTTERDAL | PUBLISHER: OBM AS | ORG. NO. 985208301MVA | SUPERVISORY BOARD, BLUE FRONTIER MAGAZINE: ØYSTEIN LIE, CHAIR
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Idéas that
count
Stavanger 16-18 June
2014: Innovation is at
the heart of the Aqua-
Vision conference.
According to confer-ence
organizer Eivind Helland,
there are innovative lessons
to learn from LEGO, a com-pany
that rewrote innovation
rules and conquered the global
toy industry, and prof. David
Robertson, author of “Brick by
Brick” will open the innovation
session at AquaVision.
The Oslo based company
Stingray Marine Solutions
presents a new optical solution
to delouse salmon. The laser
technology will be commersia-lized
towards the end of 2014.
The theme for AquaVision
2014 is ‘Meeting tomorrow
today’, and the two-day
programme will discuss three
main topics: “Feeding 9 billion
people”, “The blue revolution”
and “Beyond tomorrow”.
The bi-annual Stavanger con-ference
attracts a diverse range
of stakeholders from across the
aquaculture industry to Stavan-ger.
The conference, organised
by Skretting and its parent
company Nutreco since 1996,
is internationally recognised
as an important meeting place
for some 450 participants from
more than 35 countries.
According to Food and
Agriculture Organization of
the United Nations, current
global food production needs
to increase 70 per cent by 2050
in order to feed two billion
additional people. The growth
of aquaculture will become an
increasingly important part of
that future food supply, while
paying particular attention to
environmental concerns.
The biggest challenges in
the world today can only be
overcome when the big players
- governments, corporations
and NGOs - find a way to work
together strategically. Sir Bob
Geldof will delve into this topic
in his keynote speech at Aqua-
Vision 2014.
Visions for
tomorrow
Eivind Helland, Blue Planet
THE BLUE
PLANET

REINVESTING IN R&D MAKES THE DIFFERENCEEWOS is a world leader in the research, development and manufacture of feed and nutrition to the international aquaculture industry. KNOWLEDGE MAKES THE DIFFERENCE. EWOS.COM

Core components in
marine innovation
Marine innovation has a clear-cut
advantage over other fields in terms
of becoming successful: challenge
and big challenges.
Challenge is the major driving
force in all innovations through history, albeit
science and technology progress have been the
prerequisites.
We are not just talking challenge but the
biggest challenges of mankind: food for the
world, health (mal nutrition, life style diseas-es),
energy etc. and the oceans and the aquatic
environments harbor all the answers.
But, we also have to optimize our innovation
climate.
Innovation climate or “innovation ecosys-tem”
or “innovation coral reef” are terms
currently in use now and we need to create
substance into these terms. The substance is
knowledge and it is all about people at all levels
in the value chain or more precisely: value
network together with interaction and dialogue
between these. Producers, solution providers,
R&D entities, public sector, capital and capital
and fund managers, creative entrepreneurs,
young talents, inspiring communicators, core
facilities and innovation centers, clusters and
networks.
If we manage to engine and foster new
dynamics and synergy in the above virtu-al
construction, we will experience great
sustainable advancements in all the marine
sectors: fisheries (the new eco fisheries at
new trophic levels included), aquaculture, the
seafood value chain, marine ingredients and bio
prospecting, blue/green cities etc. A newcomer
that may pave the way for this “new deal” is the
recently established BioMarine International
ØYSTEIN LIE, Executive Manager MarLife, Founder
GenoMar, Dean Norwegian University of Life Sci.
COMMENTARY
The global um-brella-
organiza-tion
BICA, will
aim at upgrading
and creating new
common denomi-nators
to existing
networks and
clusters, writes
Øystein Lie.

No 1 | 2014 www.bluefrontiermagazine.com | 5
Photo: MAGNE OTTERDAL
Cluster Association (BICA). The global umbrel-la-
organization, BICA, will aim at upgrading
and creating new common denominators to
existing networks and clusters. It will extend
the marine dialogue platform to a global format,
interact with capital in a total new manner
to enhance the necessary investment rates to
reach our goals (visualization of the market and
the best investment targets, risk reduction etc)
and represent the marine player community
when interacting with regulators on establish-ing
new global standards and practices.
Moreover, the transition of the
existing clusters and networks to a
common global virtual family will
strengthen the innovation dynam-ics
which has proven successful in
all knowledge intensive clusters: the crucial
interaction between demanding producers and
creative solution providers which otherwise
will be rendered weak at regional or national
levels.
Challenging but still simple. To innovation
the major components are:
• Challenge
• Innovation climate
One needs these critical components and
format in place with corresponding dynamics,
to make innovation happen!
Picture:
BICA-founders Pierre Erwes
(left) and Øystein Lie.
The exciting algae strain, dis-covered
last summer, is now
being analyzed at Duke Univer-sity
by Professor Zackary John-son
as part of a U.S. Department
of Energy collaboration to
develop algae production for
biofuels and animal feeds.
Large scale
If this analysis shows that,
in addition to having high
tolerance to heat and salt, the
algae are fast growers suitable
for biofuel production, the
strain could open new regions
of the world to large-scale algae
cultivation.
-The careful research that
will give us a full understanding
of the strain and its potential
is just beginning, and we look
forward to learning more in the
coming year”, says Virginia L.
Corless, Science & Development
Manager of The Sahara Forest
Project.
The Sahara Forest Project
aims at establishing vegetation
in arid areas and reverse the
trend of desertification. The
Sahara Forest Project is a pilot
facility in Qatar in partnership
between Yara International
ASA, Qatar Fertilizer Company
(Qafco) and The Sahara Forest
Project. The project uses solar
thermal energy technology
to create cooling and distilate
fresh water through the evapo-ration
of saltwater.
The Sahara Forest Project’s
aim is to restiore vegetation in
arid areas and reverse the trend
of desertification. Marine mi-croalgae
grow prolifically in the
world’s oceans and seas. Their
ability to grow very quickly
without using any freshwa-ter,
make them a promising
candidate for next generation
biofuels. It could replace fossil
fuels for planes, ships, trucks,
and cars on large scales without
competing with global food
production.
Algae cultivation is a part
of the Sahara Forest Project’s
saltwater infrastructure, and
three specially-built ponds
were put in service at the pilot
to cultivate species already
identified as having promise for
commercialization.
Unique synergies
The serendipitous algae dis-covery
at the Sahara Forest
Project’s pilot facility in Qatar is
a prime example of the innova-tion
that arises from bringing
together systems and sci-entists
from different disci-plines.
Without the presence
of scientists with expertise in
algae, the bloom would not
have been taken note of. The
algae might not have been col-lected
for analysis and without
the requirements of the Sahara
Forest Project’s greenhouses
and solar desalination systems
for saltwater-based cooling, the
salt ponds would never have
been built at the facility.
An unexpected algal resident that
turned up in a forest project in the
Quatar, could become an important
step to large-scale algae cultivati-on
of the world. The algae has high
tolerance to heat and salt and is a
fast grower that could be suitable
for marine food production.
Algae in the desert forest
Text:
DAG YNGLAND
Photo:
SAHARA
FOREST
PROJECT

The Sequencing Project
The International Cooperation to Sequence the
Atlantic Salmon Genome (ICSASG) will produce a
genome sequence that identifies and phys-ically
maps all genes in the Atlantic salmon
genome and acts as a reference sequence for
other salmonids. The motivation for this is to
better understand the biology of Salmonids as
it relates to sustainable aquaculture, conser-vation
of wild fish and aquatic health among
other things. The White Paper describing the
sequencing project can be found here.
The International Cooperation to Sequence the
Atlantic Salmon Genome (ICSASG) is supported
by the following organizations:
Research Council of Norway (RCN) - www.rcn.no
Norwegian Seafood Research Fund-FHF -
http://www.fhf.no/hot-topics/about-fhf/
Genome BC - www.genomebc.ca
The Chilean Economic Development Agency –
CORFO and InnovaChile Committee -
www.english.corfo.cl
NMBU - Norwegian University of Life Sciences
http://www.nmbu.no
Marine Harvest, AquaGen, Cermaq and Salmo-breed
provide support through the FHF
Salmon genome sparks Great expectations follows the
relase of the salmon genome map.
New innovations will follow suit.
A more robust salmon with a
higher survival rate will be the
first gain for the aquaculture
industry.
The USD 50 million spent on
the salmon genome sequence
project, published on a confer-ence
in Vancouver in June 2014,
is expected to return billions in
the future.
”These results open a wide
variety of possibilities for ap-plied
research and innovative
products and services for the
salmon industry in Chile,” says
Dr. Marcela Angulo, Head of the
Technological Capabilities De-partment
at Chilean Economic
Development Agency, Corfo.
“It is a valuable contribution
towards a more sustainable
aquaculture.”
”The aquaculture industries
need to produce healthy food
in a sustainable and efficient
manner to be in line with
the consumer demands. The
knowledge of the sequence will
certainly give us a long awaited
tool to achieve this,” says Petter
Arnesen, Breeding Director of
Marine Harvest, Norway.
Global access to the salmon
genome map will in the short
term lead to increased survival
of farmed salmon, according
to Odd Magne Rødseth, COB of
Aqua Gen and Group Direc-tor,
Aquaculture at EW Group
GmbH.
”We still have a loss of around
15 per cent in 14-16 months the
salmon stays in the sea water,
and there are a huge improve-ment
potential. It should be
possible to reduce the loss clos-er
to 5 per cent,” Rødseth says.
The use of new knowledge
and technology based on the
salmon genome will in the
longer term help to solve big
issues in the salmon industry;
1) Genetical interaction, 2) Sea
lice, 3) Become less dependent
on marine raw material in feed
production
It was The International Co-operation
to Sequence the At-magne
otterdal
- A long
awaited
tool
Petter Arnesen

innovation frenzy
lantic Salmon Genome (ICSASG)
that announced the completion
of a fully mapped and openly
accessible salmon genome. This
reference genome provides cru-cial
information to fish manag-ers
to improve the production
and sustainability of aquacul-ture
operations, and address
challenges around conservation
of wild stocks, preservation of
at-risk fish populations and en-vironmental
sustainability. The
breakthrough was announced
at the International Conference
on Integrative Salmonid Biology
(ICISB) in Vancouver June 10-
12, 2014.
Salmonids are key species
for research and while some
salmon genetic information
is known, many fundamental
questions have remained: a fully
assembled reference sequence
available for researchers world-wide
will have a major impact
on revealing information about
salmon and other salmonids,
such as rainbow trout and Pa-cific
salmon.Viruses and patho-gens
are a challenging hazard
to livelihoods and economies
dependent on salmon and this
sequence provides real support
to improve the production of
salmonids in a sustainable way.
Other benefits of the salmon
sequence include applications
for food security and traceabil-ity
and broodstock selection for
commercially important traits.
Healthier food, more environ-mentally
sound fish farming
and better interactions with
wild salmon are all positive out-comes
from this research.
“Knowledge of the whole
genome makes it possible to see
how genes interact with each
other, and examine the exact
gene that governs a certain trait
such as resistance against a par-ticular
disease,” says Dr. Steinar
Bergseth, Chair of the Interna-tional
Steering Committee for
the ICSASG. “The development
of vaccines and targeted treat-ment
is much closer.”
The international collabora-tion
involves researchers, fund-ing
bodies and industry from
Canada, Chile and Norway.
The successful completion of
the salmon genome provides
a basis for continued partner-ships
between these and other
countries involved in research
and industrial development of
salmonids.
“A better scientific under-standing
of this species and
its genome is a critical step
towards improving the growth
and management of global fish-eries
and aquaculture,” says Dr.
Alan Winter, President & CEO
of Genome BC. “Additionally,
the level of international col-laboration
seen in this project is
a testament to the importance
of global coordination to ad-dress
challenges too big for any
one country individually.”
- Targeted
treatment
is much
closer
Steinar Bergseth
According to
the chairman
of AquaGen,
Odd Magne
Rødseth, there
are a huge
potential to
further reduce
the loss of
salmon in sea -
from around 15
per cent today
closer to 5 per
cent. Exploring
the genome
map will make
this possible.

magne
otterdal
- I want to bring the Norwegian
cod to China. The Singapore-based
entrepreneur Mr. TK Lim
(73) was crystal clear about his
intentions visiting Norway the
winter of 2013.
Assisted by Rita Westvik, Fu-turama,
he travelled the coast of
Norway and met entrepreneurs,
innovators and producers in the
Atlantic seafood industry.
He came to the district of Hel-geland,
where the Golf stream
ends. There, he met the nine
years older Mr. Per Remman. He
have been innovating farming
of cod, transportation and stor-age
methods for live fish.
The two senior innovators,
sharing the passion of aquacul-ture,
continue to meet. In the
autumn, Mr. Lim came back
for new meetings in Norway.
Mr. Lim and Mr. Remman came
along very well. They even
hugged.
Innovation and meetings
The Chinese ambassador to
Norway participated in one
meeting. Why the ambassador?
Well, the fact is that Mr TK Lim
sees the Chinese market for
farmed, live cod as the main
target. The Chinese consume
around 15 kilos of seafood per
capita - the highest seafood
consumption in the world and
rising.
- We can start cod farming
within three months, said Mr.
Lim at the Marine Innovation
Day in Bergen, March 2013.
Then searching for partners in
Norway to start the venture
A consortium of companies
are now working on the plans
for big scale cod and salmon
farming in the east. The Lim
project is about to build an
aquaculture farm in Hainan,
close to Hongkong, with fertil-ized
cod eggs from Norway.
AquaOptima is in dialogue
with Lim about the cod farm.
The company is a supplier of
RAS (recirculation aquaculture
systems) and has designed
and supplied hatcheries and
grow-out land-based farms
worldwide for a variety of cold
and warm water species. The
company has special experience
in farming of Atlantic Cod, At-lantic
Salmon and Barramundi.
Several other companies have
joined, as part of a group of
solution providers, to meet the
needs of the Lim project.
Increasing demand
VuAS has been breeding cod
from cod larvae to cod for food
the last ten years, at the loca-tion
on the Norwegian coast.
The company has been devel-oping
methods for temporary
storing of live seafood for sale,
transported in tanks to different
companies for sale to custom-ers.
1043 kilometers from the fish
farm location at Vikholmen, a
gourmet store in Oslo became a
partner in testing the concept of
A story about global innovation
Innovation has no borders. The picture above
tells a story about the marine innovation flow
between the continents, over the oceans. It is a
story about senior players in the marine sector
meeting and making waves together.

innovation
transport and storing of the live
cod. Both the store and custom-ers
are really happy with this
new experience for the seafood
industry.
- According to the good result
of selling live fish, we already
have plans for commercial
management, Per Remman
says.
Roar Sjåvåg, head of fresh
food at the Oslo based gourmet
store Jacobs på Holtet, describes
the live fish project in this way:
“It was a success!”
VuAS now plans to build four
new containers at the gourmet
store and increase the volume
and sale of larger quantities and
various species. Jacobs is eager
to continue the innovation to
meet the increasing demand
for high end seafood from the
Norwegian coast to the gourmet
customers of the capital.
Transfer to China?
The Norwegian innovations
are music in the ears to the
Singapore-Indonesian aqua-culture
investor and innovator,
TK Lim. Mr. Lim is also based
in Shanghai, in the midst of the
world’s fastest growing seafood
market. In the late 1990’s Lim
Tjoen Kong, born in Lampung,
Sumatra, Indonesia, retired
as head of his family business
empire to devote himself fully
for his aquaculture passion.
Already in the 1980s he
initiated and obtained funding
to build the world’s larg-est
integrated shrimp farm
stretching 120 square kilome-ters.
The aquaculture activity is
run by LIM Shrimp Organiza-tion
and has built the world’s
most advanced shrimp farm i
China. The last years TK Lim has
worked with scientists around
the globe with his project
“Aqua-Manufacturing” with
the goal to multiply productiv-ity
and lower risk in traditional
aquaculture.
The cooperation between Mr.
Lim, Mr. Remman and the Nor-wegian
consortium is a story
about real global innovation and
business opportunities.
Innovation winner
A new fish vaccine received 100 000 Norwegian kroner
as the best innovation case at the Marine Innovation Day
2014.
The researcher collegues Unni Grimholt (UiO) and Helena Hauge
(NVI) has developed a fish vaccine principle on the Norwegian
plattform of Vaccibody, developing a targeted vaccine based on
the fish dna analysis.
Merete Bjørgan Schröder, Research Director at Norwegian Sea-food
Research Fund, chair of the award jury says the winner is
valued on the following three main criteria.
- Potential value to the industry
-Success potential - probability of successful
commercialization
- Innovation level
Read our interview with the prize winners at
http://bluefrontiermagazine.com
This is the list of innovative cases competing in Bergen:
•••Floating Wind Turbine for Marine Installations -
Gwind AS http://www.gwind.no
•••GroFish Aquaculture Technology Innovative Drug
Manufacturing- LLC http://www.aquagreenfoods.com
•••Salmon Feed of the future - EWOS Innovation
http://www.ewos.com
•••Eliminating static electrisity in feed tubes - Arges AS
http://www.arges.no
•••Optical Delousing - Stingray Marine Solutions AS
http://www.stingray.no
•••Seafarm Pulse Guard (SPG) SFD AS Harald Bredal
•••Making met-ocean data useful - Data Quality Systems
http://www.dqs.fo
•••Floating Marine Production & Harvest (FMPH) -
Mood FMPH AS http://moodharvest.no
•••Flo Flo service and LFC (live fish carrier) -
Mood Marine Services AS http://moodharvest.no
•••AQUA-USERS - http://www.aqua-users.eu
•••AQUAFARMCONTROL - Seafood MANAGEMENT Security AS
http://www.seafoodsecurity.
•••Ecofriendly Fungicide - BioCHOS AS www.biochos.com
•••WhiteFishMaLL Matis Iceland – funded by Nordic Innovation
http://www.whitefishmall.com/
•••Targeted vaccines for aquaculture - Unni Grimholt (UoO) og
Helena Hauge (NVI) University of Oslo (UoO) and Norwegian
Veterinary Institute
•••WhiteFishMaLL Marel ehf http://marel.com
•••ScanBio - www.scanbio.com Peter McDonald
•••Unique, flexible, controllable, total system for fish farming -
PRELINE FISHFARMING SYSTEM AS www.preline.no
•••Concept transport and storing of live fish - VuAS,
Per Johan Remman
•••Optimal smolt production and post smolt performance –
Grieg Seafood http://www.griegseafood.no
•••Aquaponics NOMA , New Innovations for Sustainable
Aquaculture in the Nordic countries - Bioforsk
•••Software and IT Communication systems - TelCage AS
http://www.telcage.com
•••Delousing float - (Helix-system) Stranda Prolog AS
www.stranda.net
•••CFC – Closed flexible cages - Smøla Klekkeri og Settefisk AS
http://www.smolaks.no
•••Development and production of devices for delousing and
video surveillance - Flatsetsund Engineering AS www.fls.no
•••Cloth for delousing - Botngaard AS www.botngaard.no
•••Silage tanks, deadfish-tanks, bloodwater system -
Xylem Water Solution Norway www.flygt.no
•••Separation av solids, sludge thikening and dewatering -
Salsnes Filter http://www.salsnes-filter.no
•••Future Sea Technologies (SEA System) - AquaGroup AS
http://www.akvagroup.com
ABOVE: Rita Westvik, Futurama, and TK Lim, Lim Shrimp Organization, at
the Marine Innovation Day 2013, a year ago, in Bergen.
Foto: Gorm K. Gaare
OPPOSITE PAGE: Visit with the Chinese ambassador to Norway in Mar-
Life Business Center in Oslo, in october 2013. From left, Per Remman,
VuAS, Idar Schei, AquaOptima, TK Lim, Rita Westvik, Ambassador H.E.
Zhao Jun, professor Øystien Lie, Djames Lim, CEO, Lim Shrimp Org.
Photo: MarLife

Funds are pouring into the In the future fish for food will be
farmed, not caught. Big investors
are flocking into the new business,
but there are still risks to overcome.
dag
yngland
Bluechip companies as well as
private investment funds have
discovered marine innovation
and research, a field traditional-ly
covered by government fund-ing
and research institutions.
Now the big players seem to
be eager to get involved in the
early stages. Collaboration with
inventors, entrepreneurs and
new solution providers will
become the new standard in
the marine sector, according
to sources in the industry. That
might be good news for stressed
oceans. But aquaculture has
to find a new ways to pro-duce
with less environmental
destruction, waste, diseases and
over-harvesting smaller fish
for feeding. New startups in the
aquaculture industry are trying
to overcome those challenges
with better technology and
management.
Going for New York
When the Norwegian aquama-rine
company Marine Harvest
rang the opening bell at the
New York Stock Exchange earli-er
this year it was the beginning
of a new era for the salmon
farming industry.
- This is a big day for Marine
Harvest and the salmon farming
industry, said Alf-Helge Aar-skog,
CEO of Marine Harvest,
Marine Harvest
on the NYSE:
(From left) Tor
Olav Trøim,
MOB, Kristine
Gramstad,
Director of
Communica-tions,
Leif Frode
Onarheim, MOP,
Henrik Heiberg,
VP Finance and
Treasury, Cecilie
Fredriksen,
MOB, Duncan
Niederauer,
CEO NYSE, Ole
Eirik Lerøy, COB,
John Fredriksen,
majority owner,
Alf-Helge Aar-skog,
CEO, Ola
Helge Hjetland,
Communica-tions
Manager,
Ingrid Erland-sen,
IR Contact
Manager, Ivan
Vindheim, CFO.
Photo:
Ben Hider
- The potential
is enormous!
The potential is enormous,
Alf-Helge Aarskog,
CEO, Marine Harvest

the marine sector
ringing the bell at the NYSE
together with Chairman Ole
Eirik Lerøy.
Marine Harvest, the world’s
leading seafood company, was
the first aquaculture company
to be listed at the NYSE. The
company controls about 22 per
cent of the global production
of farmed Atlantic salmon, the
most industrialized and com-mercially
developed aquacul-ture
specie.
- According to the UN, the
world must increase its food
production by 70 percent by
2050. As much as 70 percent
of the globe is covered by
water. Yet, only six percent of
the world’s protein supply is
sourced from the oceans today.
The potential is enormous, says
Aarskog.
Blue revolution
Marine Harvest has chosen
”Leading the blue revolution”
as its vision. The company
wants to be a leader in cultivat-ing
and growing food from the
ocean.
- Our vision is to be “leading
the blue revolution” - some-thing
similar to what happened
5,000 years ago when the
agriculture revolution made
people move from hunting and
fishing to agriculture. We want
to elevate aquaculture to be
comparable to agriculture and
beyond, Aarskog adds.
Marine Harvest is not the
only company in New York that
has found a new future in fish.
The charitable foundation of
New York City’s former mayor,
Michael Bloomberg, recently
announced that its Vibrant
Oceans Initiative, a $53 million,
five-year effort to boost fish
populations in Brazil, the Phil-ippines
and Chile. Reforming
fishing practices in these coun-tries
will revitalize 7 percent of
the world’s fisheries, according
to Vibrant Oceans.
Salmon record
The strong market for salmon
will produce record high cash
flows for Norwegian fish farm-ers,
providing a solid financial
platform for high dividends to
the shareholders and increased
investment activity.
Last year proved to be the
best year ever for the fish farm-ing
industry in Norway. The
seven biggest companies listed
on the Oslo Stock Exchange
increased their total revenues
with 29 percent to NOK 49 bil-lion
due to record high salmon
prices, providing a formidable
increase in operating income to
NOK 7 billion, despite higher
costs.
According to analyst Kolb-jørn
Giskeødeggård at Nordea,
the operation profit per kilo
amounted to around NOK 11 for
companies like Salmar, Lerøy
and Norway Royal Salmon,
while Marine Harvest had oper-ating
profit over NOK 12 per kilo
in its Norwegian business.
High ambitions
The growth will continue,
according to the independent
analysis firm Kontali Analyse,
which estimates an increase
in the production of gutted
Atlantic salmon of five percent
this year. Looking at the listed
companies, their ambitions are
even higher. In their guiding to
the investor community, they
have estimated an increase in
the region of 13-14 percent to
over 1 million tons. Norwegian
fish farmers will probably deliv-er
most of the expected global
growth in the production both
this year and next.
Salmon prices are still
high and most observers and
analysts expect the party to
continue, which will provide
the fish farmers with continued
strong high free cash flows from
operations.
Strong dividends
In a comprehensive analysis
published late last year, analyst
Tore Tønseth in Sparebank 1
Markets noted the strong divi-dend
capacity in the sector.
Using EBITDA (earnings
before interest, tax, deprecia-tions
and amortizations) minus
capex (capital expenditures)
to estimate the free cash flow,
Tønseth expects most fish
farmers to generate between 30
and 40 percent of their market
capitalization in free cash flow
during 2014 and 2015.
So while shareholders may
expect increased dividends,
companies will also likely boost
their investments, both in pro-ductivity
and production.
Marine Harvest, the biggest
producer by far in Norway, said
it will pursue selective acqui-sitions
both in Norway and
Chile in order to substantially
increase the global share of pro-duction
from the current level
of 22 about percent.
And while production is
increasing, the companies are
still fighting costly challenges
related to sea lice and various
other diseases. So some of the
strong cash flows may also be
invested in innovative projects
and businesses which can help
solve some of these challenges.
Spending USD millions on
marine innovation: Michael
Bloomberg.

The EU has a new
strategy - the blue
one. The importance
of the sea and coas-tal
areas is high on
the agenda in the
new research and
innovation program
- Horizons 2020.
The sea is defined
as a major source
for sustainable food
security.
BRUSSELS:
Ensuring that all people have
access to sufficient, affordable,
safe and nutritious food is a key
challenge for Europe as well as
the world.
The European community has
long been a huge producer of
agricultural products. The sec-tor
employs 17 million people
and its exports account for 7 %
of total export value among the
28 members.
The “blue economy” - con-sisting
of fisheries, aquaculture,
coastal tourism, shipping and
new forms of renewable ener-gies
represents far less employ-ment
- with only 5.4 million
jobs. However, it has a gross
added value of nearly €500
billion a year.
Blue Growth is the EU-strat-egy
to support sustainable
growth in the marine and
maritime sectors as a whole. It
recognises that seas and oceans
can be stronger drivers for
the European economy with
great potential for innovation
and growth. The potential was
highlighted at the launch of
Horizons 2020 in Berlin this
February.
_ Horizon 2020 is set to
close the gap between science
and innovation. It will be an
important contribution to more
competetivness and more jobs
and wealth in Europe. It will
make Europa a more attractive
for science and business, prom-ised
Máire Geoghegan-Quinn,
the European Commissioner
for Research, Innovation and
Science at the launch of Horizon
2020 in Berlin in February.
Money for blue growth
The new research and innova-tion
program focuses on bring-ing
more value and more jobs
through science and research.
Cooperation between universi-ties
and business and a focus on
practical applications by small
and medium sized companies
will be encouraged - as well as
cross border projects.
The new blue food sector food
can profit from two types of
funds. One for sustainable food
security (with a 2014 budget
of €138 million) and one for
unlocking the potential of seas
and oceans (2014 budget: €100
million). The aim is to make
the blue economy in the EU
add two million jobs and reach
7 million people employed in
maritime sectors by 2020. This
can´t be done with fisheries and
aquaculture alone.
However, the different busi-neses
might profit from each
other. Production of seafood
outside the coastline can profit
dag
yngland
...and Europe adds

adds up public €-billions
from cohabitations with other
industries. Logistical problems
along the coast might be similar
to fisheries, aquaculture and
coastal tourism.
Might these different in-dustries
work together and
find some common interests?
The history of producing wind
energy far from the coastline
is new - however one positive
aspect might be that the wind-parks
act as “reefs” - creating
more nutrious water areas for
some species like lobsters and
smaller fishes.
Another common case for
cooperation could be logistics -
both industries using the same
means of transport (ships and
helicopters) to common service
platforms serving energy
projects (wind-, wave and tidal
energy) as well as fish farms.
Discarding stopped
As a sign of the new initiative
for more marine sustainabality
the Commision as of 1 th Janu-ary
introduced new legislation
to ban the wasteful practice
of discarding edible fish. The
new policy also includes, for
the first time, a legally binding
commitment to stop discarding
fishing at sustainable levels.
Annual quotas will be gov-erned
by scientific advice, to
achieve healthy fish stocks and
a prosperous fishing industry.
The promotion of sustainable
aquaculture also forms part of
the new policy.
This is
Horizon
2020
• Horizon 2020 is the biggest EU
Research and Innovation program
ever with nearly €80 billion of
funding available over 7 years
(2014 to 2020) – in addition to the
private investment that this mon-ey
will attract. It promises more
breakthroughs, discoveries and
world-firsts by taking great ideas
from the lab to the market.
• Seen as a means to drive
economic growth and create jobs,
Horizon 2020 has the political
backing of Europe’s leaders and
the Members of the European Par-liament.
They agreed that research
is an investment in our future and
so put it at the heart of the EU’s
blueprint for smart, sustainable
and inclusive growth and jobs.
• Horizon 2020 is open to
everyone, with a simple structure
that reduces red tape and time so
participants can focus on what is
really important. This approach
makes sure new projects get off
the ground quickly – and achieve
results faster.
EUs Director General
of SFI, Mark Ferguson,
(left), and Commissioner
Geoghegan-Quinn.

The neighbour had started hatching of smolts in
the basement. It provided a welcome extra job for
15-year-old Odd Magne Rødseth, growing up in
the Norwegian west coast village Stranda - where
cruise ships pass on their way to the Geiranger
fjord.
40 years later he is a global biotech entrepre-neur
travelling the continents, constantly looking
for new solutions to meet one of the world’s
major challenge : How to develop production
systems for proteins that provide higher yield
with less use of raw materials and energy and
also reduces pollution. It is about contributing
to solutions for sustainable food production for
the future. The challenges are enormous, with a
world population growing rapidly to ten billion
people over the next 40 years.
- It was my neighbor, Lars Opshaug, who gave
me the idea to invest my time in knowledge. I got
extra work when Opshaug started smolt hatchery
in the neighborhood in my native village. It was
an incredible amount of sickness and mortality,
says Rødseth about how he was inspired to go to
the University of Bergen and study microbiology.
Gaining knowledge to meet the problems of dis-ease
and mortality in the childhood of aquacul-ture,
when only a fraction of smolts grew up and
became mature salmon.
Aqua Gen success
The rest is history: With the microbiology as his
core knowlede, Røseth has had a career progress-ing
from laboratory and field research on salmon
diseases, via years in the pharmaceutical industry
to the top job in Aqua Gen. The company, which
has its background from Norwegian fish farm-ing
cooperatives 40 years back, was acquired in
2007 by German EW Group GmnH. The group is
one of Europe’s major poultry breeding compa-nies,
headquartered in the German town Visbek,
established by entrepreneur Erich Josef Wessjo-hann.
The Aqua Gen product is fertilized salmon
eggs, with a specially developed genetics adapted
to meet the requirements of high animal welfare
and cost-effective production. Broodstock and
eggs are produced at facilities in Norway and
Chile. The salmon industry can thank Aqua Gen’s
Darwinian approach to the selection of salmon
genes as the basis for increasingly lower mortality
and higher quality of the salmon - which in turn
makes this billion industry even more lucrative
for the big farmers.
After ten years as CEO of AquaGen, Rødseth
in 2013 was appointed Group Director, Aqua-culture,
head of the aquaculture division of EW
Group GmbH. Rødseth has led the development
of Aqua Gen to become the world’s largest and
most important supplier of fertilized salmon eggs.
AquaGen delivered robust salmon roe for the NOK
400 million in 2013 , with a profit margin of 25
percent to the German group . With Own Words
on LinkedIn Rødseth describes his compentece as
follows:
“Over 25 years experience leading business
strategy, operations, marketing and technical
teams, within aquaculture, animal health and
genetics business world-wide.
Specialties : Strategic planning with startups,
turnarounds and overgrowth Organisation. Inno-vative
development and launch of new products
Searching
for new,
blue food
solutions
magne
otterdal
blue frontier magazine profile:
Odd Magne Rødseth, EW Group and Aqua Gen.

and penetration of new markets . Solution selling
strategies - knowlegde based value added prod-ucts.
Creating and communication of company
image and reputation.”
Rødseth is also Chairman of the Faculty Board
of Veterinary Medicine and Biosciences at the
new Norwegian Life Sciences University, NMBU .
Entrepreneur
As head of the German group aquaculture
division he is one of the leading international
players in the search for and development of new
knowledge-based solutions and businesses in the
global marine food sector. One of the tasks is also
to lead the expansion of Vaxxinova in Bergen, a
sister company to Aqua Gen in the EW group. In
Germany Vaxxinova is known as a manufacturer
of animal vaccines , and the start-up in Bergen is
aimed at the marine sector. The company is partly
involved in a project to develop a stronger steril-ization
vaccine for salmon and other farmed fish.
The vaccine research project was launched in
January 2013 and lasts for four years with the
following participants: IMR (Chairman), NOFIMA
and Universities of Tromsø and Bergen , the Uni-versity
of Utrecht and the Max Planck Institute
and four industrial partners ; Aqua Gen , Lerøy
Seafood , Vaxxinova and MSD Animal Health
Innovation.
BioVerdi
Rødseth is also one of more than 50 partners
in the Norwegian BioVerdi project, where the
bulk of the nation’s academic institutions and
companies from the four major industry sectors,
marine, agriculture, health and industry are
represented. The project deals with the chal-lenge
to create a common basis for a Norwegian
bio-economic upsurge, not least to meet declin-ing
revenues from the oil industry .
- In the bioeconomy we need more established,
robust and viable companies that can develop
and adopt new technologies. Startups with poor
funding that can not afford to make mistakes in
the initial phase, does not have as many chances,
says Odd Magne Rødseth .
He believes Norway is struggling with a funda-mental
problem, lack of ”competent” risk capital
and lack of a culture of willingness and patience
to develop new business. Too often business with
a potential of success are prematurely sold to
international corporations before they are fully
developed.
- Norwegian knowledge based businesses are
ABOVE:
Odd Magne Rødseth is trav-elling
the world, “scouting”
for new marine innovations.
Photo: MAGNE OTTERDAL
BELOW:
Mr. Rødseth enjoys a meal
a the Oslo Central Station -
sushi of course.

sold as semi-finished products, says Rødseth . A
long list of businesses based on Norwegian re-search
is untimely acquired by international ”big
pharma” companies. The BioVerdi project points
out that the big pharma companies now have
curbed this type of investment and acquisitions
in recent years, and the Norwegian bio-economic
entrepreneurial projects must be operated up
to a greater extent on its own keel. It is seen as
a great opportunity to build the bioeconomy in
the Norwegian context. The desire of the players
in the life science business is to develop projects
with similar conditions as “oljemyggene” in the
North Sea, where the tax bills are postponed in
the development face.
Pull force
As such, the salmon industry has been a force
on technology, according to Rødseth, thanks to
the fact that it’s a prosperous industry. There is
an established value chain that has the desire,
willingness, and not least the means to develop
new technology.
- Thanks to the pull forces from the salmon
value chain, we have been able to develop new
and innovative breeding technology that has
been commercialized in the salmon industry ,
says the EW Group director who is still close to
Aqua Gen, as the company’s chairman .
Rødseth has brought new experience as the
business develops and establishes in the German
group. He believes that Norwegians can learn
from the German technology environment to
become more “long term”. In Norway there are
very few investors and entrepreneurs willing
to join the long travel until one stands with the
physical, ready-for-market, product in hand.
- I have seen many innovative technology proj-ects
being developed in the Norwegian genetics
and pharmaceuticals, where relatively small
technological breakthroughs have created some
extra value - and then the Norwegians typically
are out to secure a small profit. Investors and
entrepreneurs are not risk-averse enough to drive
projects through to a finished product than can
grow into full bloom in the market, says Rødseth.
Aqua Gene is an example of this trend. The
BioVerdi project can help to reverse this. Rødseth
is betting that Norway will offer a number of
success stories in the years to come. Although
Rødseth himself did not become an entrepreneur
on his own risk, he is now developing his job in
the EW Group as a “scout” in marine bio-eco-nomic
innovation. He is in the process of building
up the marine portfolio, where Aqua Gen is a
cornerstone .
- For me shareholdings are not the driving
force. The EW Group takes good care of me. Hav-ing
the ability and financial strength to follow the
development and commersialization from idea to
market is a dream situation for me. It gives a real
kick, says Rødseth .
This interview takes place at the sushi bar Yam
Yam right over the airport train terminal at Oslo
S a winter Friday before Rødseth heads home to
a family weekend in Trondheim. The following
Monday: A ten days round trip to the Far East
establishing bio-economic contacts with global
players.
- We want to transfer and further develop our
technology to other markets and value chains in
aquaculture, such as tilapia and shrimp farming
in Asia.
According to Rødseth the development of the
salmon industry points the direction, when it
comes to finding other applications of the tech-nology
the way our salmon industry has done.
- To produce food to ten billion people by 2050
will not be possible unless we intensify produc-tion
in a sustainable manner. It must be deve-loped
production systems that requires less input
for more output, Rødseth says.
Algae and feed
Odd Magne Rødseth points out that it’s not just
talk about food for humans. But there is also talk
about how farmed fish are fed. Using fish from
South America as feed for salmon in Norwegian
fish farming is unsustainable and provides a lousy
CO2 footprint.
- It’s a bad idea to feed fish with fish. We need
to find alternative feed ingredients. Feed based
on algae are the closest to being an option, says
Rødseth .
He points out that algae cultivation, if one finds
an energy economical solution, is providing a di-rect
access to non-contaminated omega -3 . Algae
cultivation requires a lot of heat and light, and is
not yet economical energy in Norway . However,
news of positive results of algae growing in the
Sahara Forest Project is intriguing. Algae Culti-vation
in the warm areas of the globe can be an
option.
Chasing of new feed ingredients together with
environmental footprint and the survival rate for
fish are the three main challenges in the farming
industry.
- This must be the a challenge for the most in-novative
companies in the industry to find viable
solutions. But we need new tools. What we have
in today’s toolbox is not good enough. Our role in
this business is to be a pulling force, to find and
apply new knowledge to solve the challenges.
- Feed
based on
algae
are the
closest to
be an
option.
Odd Magne Rødseth in action, Marine Innovation Day 2013. Photo: Gorm K. Gaare

No 1 | 2014www.bluefrontiermagazine.com | 17

marlife business center
www.hande.no www.oslotech.no www..hako-elektro.no
We are pleased to announce:
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Blue Frontier Magazine: What is the purpose of
Nofima?
Øyvind Fylling-Jensen: - We initiate and engage
in research, development and innovation in part-nership
with the Norwegian food, fisheries and
aquaculture industries with a focus on industrial
value creation along the value chain.
BFM: How do you define innovation?
ØFJ: - Generally, it is about creating new and
sustainable growth over time, through businesses
from start-up to maturity and again innovate for
new growth. The innovation drivers are technol-ogy,
market and demand in combination with
price and costs. Innovation requires both R&D
and practical knowledge and approach. Nofima’s
focus is on research based practical solutions for
innovation.
BFM: Mention some special innovation drivers
for the marine sector?
ØFJ: - There are many factors, from profitabili-ty,
consumer trends, value chain power shifts,
procurement directives, technology shifts to
legislation and NGOs. When it comes to the first
point, profitability, you have to be aware of new
entrants to the marked, new products, new
packaging, new channels, new processes and
new technology. Innovation takes place along the
whole seafood value chain.
BFM: Examples of innovation in our traditional
seafood industry?
ØFJ: - The numbers tell the story. From 1950 to
2009 the number of fishermen decreased from
around 100 000 to under 15 000, and the number
of fishing vessels where reduced form more than
30 000 to around 10 000. In the same period, the
total catch almost doubled to more than 2 500
million tonnes. In the future, further innovation
is required to remain and improve sustainable
fisheries and quality of seafood.
BFM: Where do you see the biggest innovation
opportunities in marine innovation?
ØFJ: - Our analysis of the sector shows that in-novation
has best opportunities in following four
areas: Process, product, distribution and finance.
The industry is characterized by a fragmented
value chain, small and medium sized enterprises
with low capability and spending on research and
development. It is high focus on product innova-tion,
but nine out of ten introductions fail in the
market. In addition, the use of materials previous
considered as waste, better named as rest raw
materials, renders a great opportunity of future
innovation and value creation.
BFM: Is open innovation applicable in the sea-food
sector?
ØFJ: - It is an important tool in the fragmented
seafood industry, and innovative cooperation
should be applied in areas where competition is of
lesser importance. Coopetion is very important in
challenges in facing the industry as a whole, i.e.
feed, environmental issues, sea lice or escapees.
The effect would be a reduction of risk, reduced
costs of innovation, increased innovation speed,
improved success rate, broader access to ideas
and competence sharing.
Øyvind Fylling-Jensen
CEO, Nofima
Nofima, the Norwegian Institute of Food, Fisheries
and Aquaculture Research, founded in 2008, but with
a history dating back to 1931. A combination of state
ownership by 56,8 percents and by private-public
interests, representing 43,2 percents. Photo: Nofima
- Look to
other
sectors for
new ideas!
Q&A
text: magne otterdal

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BFM: What is the challenge for the seafood
sector in terms of innovation?
ØFJ: - The sector has to move from the traditional
development model, where the selected projects
are developed in own companies, to a model
where different strategies lead to increase value
creation. The industry has to look to other sectors
innovative ideas, i.e. in marketing and use of new
technologies.
BFM: Nofima has the last years been challenged
by financial turbulence and staff reduction.
What impact has this had on the company’s
activity?
ØFJ: - The financial stress has led to a more
focused organization with a better utilisation
of internal resources and increased focus and
awareness on our mission of creation values for
our customers.
BFM: What is Nofima’s priorities nationally and
internationally for the coming years?
ØFJ: - Nofima has pinpointed four strategic pil-lars;
related to sustainable food production, food
safety, security and health, as well as raw materi-al
quality and fish feed development, and last but
not least process, product and service innovation.

Two
small
giants
at sea
Controlling more than 50 % of the
total European maritime zone, the
two small nations Portugal and
Norway are maritime giants that
now want more marine innovation
under the umbrella of EUs blue
strategy.
Explorers and innovators have
played main roles in Portugal´s
long maritime history. Being
hit hard by the recent financial
crisis, the country has again
turned to the Big Blue for ways
to create new growth. Portu-gal
is expected to be one of the
main contributors and benefi-ciaries
of new Blue Strategy of
the EU. Fisheries, aquaculture,
renewable energy and mining
are among the projects that are
being initiated and backed by
the Portuguese government.
Return to the sea
- We want to return to the sea
for our growth and prosperity,
but in a modern and sustainable
way, Minister of Agriculture
and Fisheries Assunção Christa
stated at a conference in the
Portuguese embassy in Oslo.
From Norwegian authorities,
State Secretary at the Norwe-gian
Ministry of Trade Dilek
Ayhan attended as in order
to confirm Norway´s strong
interest in establishing future
collaboration between the two
countries.
40 x Portugal
Norwegian biomarine and
ocean-tech companies are all
alert to the potential of the
Portuguese initiative. Due to
the two archipelagos The Azores
and Madeira, Portugal can
already claim national juris-diction
to an area 18 times its
terrestrial territory.
Due to new UN definitions of
the continental shelf, Portugal
might soon put forward claims
twice as big, resulting in the
country´s ocean territories
comprising about 40 times the
size of the land area, about the
size of EU´s land mass and 1 %
of the earth´s water surface.
Portugal´s Secretary of State
of the Sea, Manuel Pinto de
Abreu, presented the Portu-guese
National Ocean Strategy
Minister of Agriculture and
Fisheries, Assunção Christa, and
Secretary of State of the Sea,
Manuel Pinto de Abreu, on a ocean
strategy roadshow, starting in
Oslo. Photo: Dag Yngland
Portugese
Ambassador to
Norway, Clara
Nunes dos
Santos officially
opens MarLife
Business
Center in Oslo.
MarLife Chair-man
Carl Seip
Hanevold (left)
and Øystein
Lie, MarLife
manager
(right).
Photo: Kristin
Svorte
dag
yngland

2013 -2020 and opportunities
in the biomarine and deep-sea
mineral assets of Portugal.
- Norway and Portugal repre-sent
more than 55% of the total
European maritime zone. They
are two countries of marine in-novation
with strong potential
in blue growth assets, said Mr.
Pinto de Abreu.
To sum up:
The two countries can lead
European blue growth and
allow other European partners
to benefit from their untapped
natural biodiversity reserves.
This can generate massive job
creations, foster research and
innovation as a first step stone
towards reinforcing interac-tions
in the biomarine industry
especially in preparation of the
October convention in Cascais,
Portugal.
EU eyes
the
oceans
Oceans and seas cover
two thirds of the wordls
surface. Managed in a
responsible manner, they
can provide sources of
food, medicine and energy
while protecting ecosys-tems
for generations to
come.
That´s the idea behind the
EUs “Blue strategy” - an Ac-tion
Plan for Innovation in the
’Blue Economy’ to help use
ocean resources sustainably
and drive growth and jobs in
Europe.
The Commission has identi-fied
a number of hurdles to be
overcome:
•.Our knowledge about the
sea is still limited, maritime
research efforts between
Member States are not linked
up, the European workforce
of tomorrow need more
engineers and scientists to
apply new technologies in the
marine environment.
•.The EU’s maritime or ”blue”
economy has more than 5 mil-lion
employees in sectors as
diverse as fisheries, transport,
marine biotech and offshore
renewables, but that number
can rise as the idea of Blue
Economy is extended.
•.Between 2007 and 2013,
the European Commission
contributed an average of
€350 million a year towards
marine and maritime research
through its seventh Frame-work
Programme. Blue growth
is a ”focus area” in the new
Horizon 2020 programme,
with a specific €145 million
budget for 2014-2015 alone,
and further opportunities
across the programme.
This is the main features of
the Commission action plan
presented today proposes to:
•.Deliver a digital map of the
entire seabed of European
waters by 2020.
•.Create an online informa-tion
platform, to be operation-al
before the end of 2015,
on marine research projects
across the Horizon 2020 pro-gramme
as well as nationally
funded
Portugal have a long history of exploring and harvesting marine resources in the
North Atlantic. The portugese sea area is 18 times the countrys land area.

Saving the seven seas
The blue planet is under pressure. An increasing number
of celebrities, activists and scientists are sending out their
personal SOS to save our seas - and our souls.
dag
yngland
The oceans, once deemed
infinite, are reaching their
limits through overfishing and
pollution. But a change is under
way - marine life is increasingly
getting more attention as THE
part of our world we really
can´t live without.
Royals like Prince Albert
of Monaco, musicians (Paul
McCartney, Bob Geldof and
Sting), actors (Morgan Freeman
and Selma Hayek), politicians
(Bill Clinton and Dalai Lama)
or diplomats (Kofi Annan) are
engaging in the cause of saving
the seas.
The oceans are we
There is no doubt that oceans
bring a host of benefits to
society and the economy.
More than 350 million jobs are
linked to oceans. The interna-tional
trade in fish products
spans 85 nations and involves
an estimated $102 billion per
year. About $9 billion is made in
coastal ecotourism, according
to the UNDP (United Nations
Environment Programme) - the
enviroment programme of the
UN.
But a future in which the
world population might swell
from todays 6 to 9 billion by
2050, the oceans have to be
protected and managed in a
more sustainable way. Oceans
cover 71 per cent of the Earth’s
surface. They play a key role for
the climate, as a route of trans-port
and as food supply.
- The oceans are not bottom-
Brigitte Bardot
Morgan Freeman
Salma Hayek
Paul McCartney

less wells from which we can
endlessly take. It is clear that a
shift in thinking is required, said
Achim Steiner, UNDP-Director at
the recent World Ocean Summit
2014 in San Francisco.
Google under water!
The event was hosted by the the
renowned magazines National
Geographic and The Economist.
Among the sponsors were major
users of the oceans such as the
container shipping companies
Maersk and Wallenius Wilhelm-sen,
potenial polluters as the en-ergygiant
Shell, the classification
and security controller DNV-GL
as well as the the internet giant
Google.
Google might eventually play
a new and important role in
uncovering the damages man has
made to the world underneatht
the big blue. Googles Ocean
Program aims to build the most
comprehensive, engaging map
of the ocean. So to speak the
ocean version of Street View in
Google Maps.
Meeting tomorrow today
Sir Bob Geldof, founder og Live
Aid, has become a player in “the
blue revolution”. At the Aqua
Vision conference in Stavanger,
Norway, in June 2014, Geldof
delivers the key note speech on
the main challenge: Feeding 9
billion people.
The biggest challenges in
the world today can only be
overcome when the big players
- governments, corportations
and NGO’s - find a way to work
together strategically. This is
the main message from Geldof,
who has postioned himself as an
authoritative corporate speaker,
based on his own experiences,
Live Aid and building commer-cial
businesses.
- We will explore ways in which
aquaculture can contribute
sustainably to feeding the
planet’s growing population,”
says Viggo Halseth, COO of Nu-treco
Aquaculture, conference
organizer.
Albert Einstein
“Everybody is a
genius. But if you
judge a fish by its
ability to climb
a tree, it will
live its whole life
believing that it is
stupid.”
Dalai Lama
Bill Clinton
Sting
Prince Albert
!The ocean holds most
of life on earth. 97% of
earth’s water is there.
It’s the blue heart of the
planet — we should take care
of our heart. It’s what makes
life possible for us.
Sylvia Earle, oceanographer
pictures: commons.wikimedia.org
Bob Geldof
Kofi Annan

- Every time I go out with my
recording equipment I find new
sounds and get new knowledge
of the world around me. Men-tioning
one specific finding as
the most interesting is impos-sible,
but I will never forget the
early morning near the town of
Stavern when I first heard the
sound a snail by the sea shore
makes, says Winderen.
If you listen closely to her
recordings you might spot it.
But to record it in nature you
have to get up very early in the
morning, before other humans
start making noises by for
instance starting a boat engine,
and you have to get hold of
extremely sensitive sound
equipment like the one the
Norwegian sound artist travels
the globe with.
Marine art
When Blue Frontier Magazine
She grew up by the shore of Nor-way’s
largest lake at a time when
it was suffocating from algae
growth. Twenty years of listening
to the sea has made Jana Winderen
a sound artist of global esteem.
reaches her she is at Reykjavik
lecturing students at the Ice-landic
Art Academy about her
work. The day before she took
them to a marine biological
research station to show how
she works.
- I go well with marine
biologists. After all I had almost
completed my education in
marine biology when I jumped
ship and chose art in the 1980s.
As a trained artist she soon
stopped making concrete pieces
of art and instead chose to
work inside the more abstract
and intangible world of sound.
What was then more natural
than to examine a world that
we normally do not associate
with sound, the world of fishes,
water, crabs and shrimp?
Don’t explain
- I am an artist and not a re-searcher.
But I understand how
researchers work and from time
to time I can contribute also
to their work, says the artist
that lately has had installations
exhibited at amongst others The
Museum of Modern Art and The
Guggenheim Museum in New
York City.
- Experts on the sound of fishes
- What was there
more natural than
to examine the
world (...) of fishes
water, crabs and
shrimp?
tellef
øgrim
Jana Winderen, sound artist.
Jana Winderen at work in Greenland.
Photo: Jula Barclay
At work in
Seoul. Photo:
Jiyeon Kim

most often base their observa-tions
on how a certain sound is
displayed on a screen. They lose
some information by not listen-ing
to the best sound record-ings.
My high quality record-ings
have been a contribution to
some researches work.
Winderen´s works are
performed at concerts, instal-lations,
and are released as
albums. Fundamental to all she
does is a strong engagement for
the environment.
No propaganda, plenty of
engagement
- I do not want to propagate a
view or to explain too much,
but sometimes I can get very
upset. Like I did when I tried
to record sounds at a reef in
Scotland only to hear a shriek-ing,
loud, metallic sound in my
headset. The guide explained
that the sound was produced
under water to scare seals away
from the salmon farms near
by. The problem was however
that the seal is accustomed to
the sound to such a degree that
is has no effect. Its only effect
is that when the farmers use
the alarm they can claim that
they have done enough to try to
scare the seals in this humane
way. Since it does not work
they are allowed to shoot seals,
which I was told they do quite
indiscriminately in stead ofus-ing
extra nets to keep the seals
away. All this to keep the price
of salmon low. Personally I
think salmon should cost more.
Cod speak
The sound universe Winderen
has discovered is largely un-known
to most of us. She is cer-tain
that it will give her enough
artistic material for a whole life
as a sound artist. The sound a
cod makes is becoming known
to many people through her
work. But what is that cracking
sound any scuba diver can hear
under water?
- I have heard several expla-nations.
One is that it produces
by a certain type of shrimp. But
I have recorded the sound much
further north than where this
shrimp lives. I think it might be
the result of sound from many
different animals going about
their daily underwater activi-ties,
but I do not know. Yet.
Her interest in the sound
at reefs has brought her to
oceans outside countries like
the UK, Panama and Norway.
Her dream is now to go to Asia
to explore and record similar
biotopes there.
Riding the sound
waves of the sea
The sound a cod makes
is becoming known to
many people through
her work.

Your preferred partner
in life science based
aquaculture solutions
NMBU and allies have been instrumental in installing industrial
aquaculture through leading breeding, fish health and nutrition
research. These are all fundamental measures to advance aqua-culture
in a cost efficient and sustainable way. Starting off with
salmonids in the 70-ties, the university has provided its
competencies in a series of other important aquatic and
marine species worldwide.
NMBU is in the lead in the listed fields. We are proud to having
initiated and being an instrumental partner to complete the
sequence of the Atlantic salmon genome. NMBU has also
provided the ultra-efficient genetic marker, reducing the freqency
of the devastating virus disease, IPN, through marker assisted
selection implemented by industrial partner AquaGen. This fruitful
scientific collaboration also has resulted in the successful
disclosure of the causal gene.
Norwegian University of Life Sciences
[Institute of Animal- and Aquaculture Sciences / Faculty of Veterinary Medicine and Biosciences]
Contact: Professor Torstein Steine, Head of Institute - torstein.steine@nmbu.no
Professor Øystein Lie, Dean of Faculty - oystein.lie@nmbu.no www.nmbu.no

Blue frontier magazine #1 2014

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Blue frontier magazine #1 2014