NASF PRE-CONFERENCE • March 6 • 2012
Newsletter from Marelife • July • 2012
Carl Seip Hanevold (left) and Øystein Lie (right) reinforce the activities of Marelife
from the new headquarters in Oslo Innovation Center.
Foto: Gorm K. Gaare
Reinforcedstaff| Newchairperson | MarineNASFcrosstalk |
Atruetriplehelix | Shapingthemarinestrategy | Meetsthelipids
need | Escapees'geneticfingerprint | Buildingnewmarine
alliances | Valuecreationoflifescience | Newbiotechnetwork
THE MARELIFE NEWS • JULY • 20122
Marelife, the independent science-based marine innovation
network, has reinforced its staff and put in operation R&D
projects initiated by experienced working groups covering
key areas in marine innovation.
A strong and committed staff combined with highly experienced
people in our Board and core working groups, provides Marelife
with a solid foundation for moving forward, says Marelife
executive manager Øystein Lie.
He also extends his acknowledgements to the resigning Board
members and Chair who helped developing the current MareLife
platform and he welcomes onboard the new ones.
The staff now consists of Øystein Lie (Executive Manager), Carl
Seip Hanevold (Cermaq) (Working Chairperson), Jon Aulie (The
Norwegian Seafood Federation, Marine Ingredients), Paul J.
Midtlyng (Aquamedic AS, Aquaculture disease control),Sytse
Ybema (Sustainovate, Ocean Resources) and Erik Fedde Lopez,
Fedde Consulting (Administrative matters)
Our five working groups.
Marelife has five working groups in the core areas fisheries,
aquaculture, ingredients industry, commercialization and
reputation. These working groups have been initiating our R&D
projects and strategic efforts like the Havlandet Norge report and
are chaired by the following people:
Fisheries: Lars Olav Lie (Liegruppen AS),
Aquaculture: Petter Arnesen (Marine Harvest ASA
Ingredients Industry: Jon Aulie (MARING Forum, the Norwegian
Seafood Federation, FHL)
Commercialization: Knut Traaseth (Norwegian Venture capital
Reputation building: Geir Myrold (TraceTracker AS)
New board of directors
Marelife`s annual meeting May 25 elected Carl Seip Hanevold as
new chairperson of the board. The board now consists of:
* Carl Seip Hanevold (Cermaq), Chairperon
* Live Haukvik Aker (Considium Consulting), deputy chairperon
* Kjetil Jakobsen, University of Oslo
* Odd Magne Rødseth, AquaGen
* Dag Knappskog, MSD Animal Health
* Ørjan Olsvik, University of Tromsø
* Torstein Steine, Norwegian University of Life Sciences, UMB
* Espen Rimstad, Norwegian School of Veterinary Science, NVH
* Kristine Naterstad, Nofima
* Jon Aulie, The Norwegian Seafood Federation (FHL) MARING
The Nomination Committee
The annual meeting reelected the Nomination Committee for
another two years. The committee consists of:
Sissel Rogne, CEO, The Norwegian Biotechnology Advisory
Board (Committee chairperson)
Director General Arne Benjaminsen, Ministry of fisheries and
coastal affairs (FKD)
Geir Andreassen, CEO, The Norwegian Seafood Federation (FHL)
Marelife has grown its membership base from 17 founding
members to currently 48 members (see the member list here:
http://www.marelife.org/our-network/our-members.html) and has
a strong international network.
We are building an important and far-reaching network, on a
national, Nordic and international level, and have several thousand
contacts, says Marelife general manager Øystein Lie.
THE MARELIFE NEWS • JULY • 2012 3
NASF DAY ZERO–pavingthewayformarine
The owners of of the international seafood conference NASF
AS and the organizers of NASF 2012 have big promises for
the next event in March 2013. New themes, new venue and
much more are on the agenda in the run-up.
- Like all the prior
since 2009, the
Preconference was again a new experimental concept although
we knew by experience that mobilizing more commercial solution
providers and the emerging biomarine sectors together with
seafood, Academia and finance would be expected to enhance
cross talk and make the arena more complete, said Øystein Lie in
his welcome address.
In spite of the very diverse structure of operators and delegates
we managed to execute a vibrant discussion across disciplines and
sectors since you helped us to upgrade our common challenges and
opportunities: The master goal for the marine sector across all fields
is “smart and sustainable business” and this can best be achieved by
systemic approach and solutions which again is best pursued by
strengthening cross sector cooperation. The success of any
conference session is depending on a well coached discussion.
Jostein Refsnes, chair MARING Forum, Norwegian Seafood Federation
served this task in a most excellent way and Karl Almaas, CEO Sintef
Fishery and aquaculture and Douke Faber, Dutch Fish Product Board
co-chaired us safely through the session.
- More delegates than ever came to NASF 2012. In fact we had
an all-time high attendance with some 560 top-level delegates from
32 countries and close to 300 companies attending the conference.
This was 18 % above the 2011 delegate number, states the
conference founder Jørgen J. Lund in a communication to the
Lund notes that the NASF event this year was in effect a 3-day
event, starting March 6th with the well known Day Zero
preconference BioMarine seminar, organized by the MareLife
As the largest special session, the preconference Day Zero
(nicknamed "Day-Z") attracted around 170 delegates to the crowded
seminar room at Radisson Blu Scandinavia in Oslo, March 6th.
- We managed to get the key players from the solutions provider
and the biomarine sector to set the agenda for marine innovation,
says prof. Øystein Lie. It is the fourth year that he organizes this pre-
seminar to the North Atlantic Seafood Forum.
Petter Dragesund, head of corporate finance at Pareto Securties,
says to Oslo Business Memo that Pareto as a part-owner of the NASF
will work to attract even more international seafood companies to
the meeting in the years to come. The special session "Pareto
Seafood Finance and Investor Seminar" presented 17 companies.
- For our customers this is a good opportunity to meet the
companies and talk to the managment face-to-face, says Dragesund.
At the pre-conference Day Zero 20 innovative cases from
companies in the marine solution provider sector where presented -
out of which four cases were awarded.
Link to program:
Link to the presentations:
Link to innovative cases: http://marelife.org/north-atlantic-
Link to photo collection: http://obm.photoshelter.com/gallery-
THE MARELIFE NEWS - NEWSLETTER TO MARELIFE MEMBERS
EDITOR-IN-CHIEF: Øystein Lie | email@example.com
PRODUCED BY: Oslo Business Memo | firstname.lastname@example.org
Searching for new marine knowlegde at NASF Day Zero.
THE MARELIFE NEWS • JULY • 20124
The main “modus operandi” of MareLife is to foster
innovation through facilitating cross talk between the
private sector, the public sector and the R&D entities (the
MareLife is receiving critical important grants from Research
Council of Norway, Oslo Municipality, and Akershus County Council
through the so called VRI program to support this way of
advancing innovation in the marine sector. The triple helix is the
macro framework tool employed. Within this framework and at a
more concrete level MareLife is employing three sets of
consecutive tools in this order: dialogue conferences, competence
processes and pilot projects.
The first is putting on the agenda and discussing major
challenges and opportunities in the marine sector, the second is
following up by carrying out analysis and inventories and defining
goals and efforts to address the challenges (MareLife work groups in
action) and the third one is preparing and rigging pilot projects as
preludes to more extensive innovation projects.
The important and prestigious DNA tracing project described in
this Newsletter was conceived through the above flow of processes.
In addition to this MareLife is involved in addressing several other
topics like microalgae as a new resource, test bed for marine
ingredients, fishery technology, vaccinology, aquagenomics, sea lice
combating efforts and not least assisting moving R&D based
concepts (innovative cases) with commercial potentials into new
phases by rigging them and exposing them to industry players and
The finance and resource packaging of MareLife budget to
undertake this massive work is constituted by the following sources:
the VRI grants, the member fees, project and service incomes and not
least and the major components: in kind contribution from the
Ocean 21 is the Norwegian government's marine research
strategy. Representatives from the industry, the
administrative authorities and the community are invited to
work on Ocean21.
“The strategy shall be tasked to draw up guidelines as to how
Norway should structure and manage the overall marine research
effort,” Norway’s Minister for Fisheries and Coastal Affairs, Lisbeth
Berg-Hansen, said when she launched the strategy initiative in
The Ministry of Fisheries and Coastal Affairs formulated a
mandate for the steering group and its composition, together with
seven other involved ministries. The Research Council forms the
secretariat for this work.
An external steering group is established for Ocean21, with
participants drawn from the industry, the administrative authorities
and the community. The steering group is preparing a report
including recommendations for all the eight ministries involved.
Marelife is heavily involved with the strategy work in Ocean21
and especially through the network Storby Marin has positioned
members and allies in both the strategy group, which leads the work
of Ocean21, and in working groups.
The four working groups (management, aquaculture, fisheries
and food) are central to develop proposals for priorities in key sub-
areas. The working groups comprised of experts from industry,
research organizations and other relevant stakeholders as members.
Professor Olaf Styrvold (University of Tromsø), CEO Alf Helge
Aarskog (Marine Harvest), CEO Unni Steinsmo (SINTEF) and CEO Arne
Karlsen (The Norwegian Seafood Research Fund) are in the steering
group. CEO Lars Olav Lie (Liegruppen) is a member of the working
group for fisheries.
Ocean21 shall deliver a research and development strategy (R &
D) by the end of 2012.
The marine industries has a series of grand challenges.
Access to marine lipids is one of the most important tasks to
The industries has comparatively low carbon foot print: Space and
energy efficiency, low feed conversion ratio. But a series of grand
challenges, one of which is to secure proteins for feed, and lipids,
anti oxidants etc. in feed ingredients to the escalating
One major bottle neck here is the access to marine lipids. Both
salmon and people needs poly unsaturated fatty acids (PUFA like
DHA og EPA) to stay healthy. Hence, in the long run the demand for
PUFA will become a major challenge. The current and growing future
pressure on world pelagic resources to cope with the increased
needs of these ingredients to the aquaculture industries is a clear
cut sustainability issue. At the same time this will also exert pressure
on prices on these natural resources, a reason why lipids from farmed
microalga may become price competitive not far from now. Hence,
cultivation of microalgae, is by the sector now pointed at as one of a
few major ways in addition to starting sustainable harvest at various
trophic levels in the oceans (krill and calanus spp etc).
MareLife members are involved in R&D, in pilot stages and in
business in these fields now.
MareLife has been involved in a series of workshops, conferences
at national, Nordic and international levels with microalgae on the
agenda. Recently and currently we are also undertaking market
analysis and inventories in the field within the framework of the
Blue Bio project, together with Norwegian Seafood Federation and
the Storby Marin network.
The prices of algae based lipids (omega-3 etc) for feed and
human consumption are still too high to be competitive, but there is a
dynamic developments in technology and scaling (Photobioreactors,
dewatering, processing etc) which will make this approach
competitive over time.
Moreover, the microalgae option contains a sustainable
dimension by being socalled autotrophice (produce advanced
nutrional compounds: proteins, lipids, carbohydrates, essential
molecules etc from inorganic matters) through energy efficient
processes (photosynthesis, biophotolysis etc), spending waist and
light mostly, not least being carbon capturing “machines”.
By combining DNA-based assignment analysis (parents vs.
offspring) with information on logistics, it is possible in a
very cost effective way for the industry, and without
significant change in logistics routines to trace escaped
salmon back to farm.
THE MARELIFE NEWS • JULY • 2012 5
- Elimination of fish farms among potential "suspects" candidates
when it comes to escaped salmon is possible on the same basis.
DNA-based parentage test connected with controlled
/documented logistics of genetically defined batches, is the most
robust of all strategies for the genetic tracking of farmed fish,
says MareLife managing director Øystein Lie.
A study initiated and co funded by the Norwegian Seafood
Federation and VRI Oslo-Akershus and brought forward by MareLife
shows how DNA can help tracking escaped farmed salmon. The main
principle for DNA tracking of salmon consists of the following two
1) DNA database of foodfish parents. All fish parents (eventually
40-50 thousand annually) is tested and DNA-typed with genetic
markers (SNP or microsatellites).
2) Logistics management and el-tracking of uniqe gentic batches
to the hatchery further on to grow out.
When an escapee case arise, the potential "runaway" is
genotyped with the same marker set as the parent panel. With
adequate software one can track the fish to the right parents and
the right fish farm is revealed.
These efforts will enhance the industry reputation, with the
signal that it has control of the biomass. It means also a safe
elimination of players who cannot have caused salmon escape, but
who could have been under suspicion.
The method is also a new tool to generate completely new
knowledge about the interaction between culture fish and wild fish
and thus be able to mobilize more qualified data and facts, and
potentially reduce conflicts that can be established on the wrong
Based on a MareLife report by Sept. 2011, three new
development projects have been initiated:
1) "Proof of concept - genetic tracking of escaped salmon."
Supported by VRI and The Aquaculture Environmental Fund (project
manager Sissel Kjøglum AquaGen and project coordinator/owner
2) "Tracing the Origin of Farmed Atlantic Salmon escapees by
DNA parentage assignment: Optimizing Methods and Real-Life
Validation Studies." (R & D project with emphasis on SNP-chip
technology for improved tracking to farm and to distinguish farmed
salmon from wild salmon. (Coordinating partner Norwegian School of
3) "Trace Salmon - Industry wide Tracing of Norwegian Farmed
Atlantic Salmon." (Microsatellite based tracking approach, lead
partner Nofima) the two latter project are supported financially by
the Norwegian Seafood Research Fund.
Internationally, there is nothing comparable to this project,
intending to lay the foundation for an entire nationwide farming
industry DNA based tracking of fish.
The value added of this project may embrace important
implications like the following:
->Safe elimination of innocent serious players
->Improved logistics control and batch identity/definition
->Improved alert capacity
->Extended breeding tool (extended no of informants)
->Protection of brands
->Distinguishing between wild and cultured fish
->Improved knowledge about the interaction between cultured
and wild populations
Liegruppen in collaboration with Rolls Royce, Telenor
Marine, NIVA, IMR, SINTEF Fishery and Aquaculture and
Veritas assisted by MareLife and Oslo Maritime network are
jointly moving forward the fishery technology.
Together they are addressing the following key issues for
enhanced sustainability in fishery: HSG (hybrid shaft generator for
energy effiency and reduced emission), (Two step ICT solution to
strengthen the decision base for the man on the bridge), Remote
sensors to monitor ocean environmental parameters, multisite
acoustics, holistic technology packaging, “green passport”. For this
forerunner concerted effort Liegruppen received NASF 2012
Innovation award for best systems innovation.
Project manager Sissel
proofing the concept
of genetic tracking of
THE MARELIFE NEWS • JULY • 20126
In May Øystein Lie was one of the keynote speakers at a
major conference on marine biotechnology in Vancouver,
Canada: “OECD Global Forum on Biotechnology: Marine
Biotechnology Enabling Solutions for Ocean Productivity
This event was the first time the OECD has taken a systemic look
at what marine biotechnology could contribute to the grand
challenges of food and fuel security, population health, green
growth and sustainable industries. The meeting aimed to increase
the awareness among policymakers on the food potential of the
marine environment, a potential to be realised through marine
Lie participated in session 1: “Productivity and sustainability of
the ocean”. The session discussed the potential contributions of
oceans to economic prosperity on a global level and to the
maintenance or improvement (sustainability) of the planet’s
ecosystem. Lie’s presentation was titled: “Preparing for global food
demands by 2050 – living marine resources and marine
The conference hosts
The OECD, in partnership with Genome Canada, Genome British
Columbia, Genome Atlantic, Health Canada, The Research Council
of Norway, the Norwegian Ministry of Trade and Industry, and the
Korean Ministry of Land, Transport and Maritime Affairs, hosted
Marelife published “Blue Frontier Magazine” to the conference in
Vancouver. The magazine was distributed to the invited participants
at the Global Forum.
You can read the magazine here:
Link to presentation from Global Forum on Biotechnology,
MareLife Holland, Icland Ocean Cluster, the Nordic Center of
Excellence for research on Climate Change and Ocean Resources,
"NorMer" at University of Oslo (CEES).
BLUE BIO-TheBlueBioproject, EU
This cross border project commenced January 1st, 2011 and
will be finalized Dec. 31st, 2012. The projects partners are
UMB, Kjeller Innovasjon, Gothenburg University, Chalmers
and MareLife as the Norwegian project owner.
The main issue is to assist commercialization of marine concepts
and in this process Blue Bio has developed a manual for early
stage commercialization. The project team collaborates tightly
with the NASF team for the purpose to rig and expose cases at
this major arena. Blue Bio assisted at developing the innovation
sessions (Day Zero) at North Atlantic Seafood Forum (NASF),
where a series of BlueBio´s cases were exposed at great success.
The project has backed R&D based cases in their
commercialization process, such as filing for patents. Some of
these cases are: Algae as high-grade feed components to fish,
Algae and yeast to reduce enteritis in salmon and Fish vaccines
IPN and Winter Ulcer.
The project, which has received funding from EU (Interreg IVA),
Oslo Municipality, Akershus County Council and Innovation Norway,
has a broad marine technical and commercial sector approach and
has put the ’hot topic’ of micro-algae forward as a pilot by carrying
out a market analysis for microalgae.
Marelife collaborates with BioMarine Convention, an
international platform dedicated to marine bio resources,
that brings together executives and CEOs from marine
ingredients, marine cosmetics, marine nutraceuticals,
aquaculture, aquafeed, marine bio energy, pharmaceuticals
and clean tech.
On 24 and 25 October 2012, Øystein Lie will be among the 250
executives and CEOs meeting in London to share their experience
whilst developing their business opportunities.
London 2012, The 3rd BioMarine International Business
Convention is based on a new think tank approach, will focus
essentially on constructive and practical exchanges. Every attendee
will take part of the discussions and become a real player of our
Marelife published “Blue Frontier Magazine” to the conference in
THE MARELIFE NEWS • JULY • 2012 7
"BioVerdi" (Bio Value) is the working title of a new joint
project that is expected to create added value of life
science. The project has been very well received in all
environments, from universities and industry to venture
capital sector. Top executives have expressed specific
interest in and support for the project
“BioVerdi” will be a continuation of the "Bioeconomy 2020", a
project in Oslo Innovation Center that focuses on measures for
innovation for bio industries, and which, among other puts
biomarine innovation on the agenda.
In Vision 2020, bio-based industries are supposed to be a major
source of value creation and business growth in the Oslo region and
Norway, a development to which the project “Bio Verdi” will give an
“BioVerdi” is a cross field and trans boundary initiative to develop
a stronger "ecosystem" of innovation. The project will be established
in partnership between leading R&D units, industry representatives
from bio production and pharma, capital owners and with support
from public policy system and authorities.
The project owners are to discuss and agree on the final goal,
vision and strategy for “Bio Verdi” and what the project is to be
formally named. The partners commitment and ownership to the
project are based on a planning document written by Øystein Lie.
Proposed ownership structure, steering committee and working
groups will be available shortly.
The project aims to have drawn up an action plan for
implementation before year end.
“Bio Verdi” seeks to establish an International Advisory Board,
represented by the Nordics, UK, USA and Singapore.
“BioVerdi” intends to try to connect to “The Norwegian Industrial
Biotechnology Network”, as a possible pilot or demonstration project.
Top executives from the following companies and
organizations support fundamental principles in the
University Hospital (OUS) – in progress
Norwegian University of Life Sciences (UMB),
Norwegian School of Veterinary Science (NVH)
Norwegian Institute for Water Research (NIVA)
NOFIMA – in progress
Norwegian Business School (BI)
Human Health/Pharma/Nutrition: Pronova Biopharma, Algeta – in
progress, Clavis – in progress, Vitas – in progress
Marine: AquaGen, the network MareLife
Agriculture: Nortura – in progress, Graminor – in progress
Manufacturing /bio refining: Agroplas, Borregaard – in reference
Norwegian Venture Capital & Private Equity Association (NVCA)
Kjeller Innovation – in progress
Oslo Innovation Center – incl. secretarial functions/project
The MareLife headquarter - at the Oslo Innovation Center.
THE MARELIFE NEWS • JULY • 20128
Profitable and sustainable business is the common
denominator for the 36 players, including several MareLife
members, who have gathered in the recently established
network: The Norwegian Industrial Biotechnology Network.
They will cooperate to find solutions to the enormous
challenges and business potentials ahead in areas such as
food production, climate change and energy supply.
Fuel and plastic bottles from seaweed, biogas from waste,
cosmetics from algae, artificial silk from trees, “from wood to
food” (Borregaard slogan) or enzymes from shrimp water: The
potential of applied biotechnology is enormous. Through long-
term investments, Norway has already expertise in
biotechnology, which provides opportunities to build new
knowledge-intensive industries based on renewable resources
from the marine sector, agriculture and forestry.
New technology, especially biotechnology, and the need to
replace oil with renewable raw materials are the main drivers behind
the emerging bio economy.
- The most important industrial revolution in the 21st century is
the transition from petroleum to renewable, bio based products.
Today, oil is the basis of 90 per cent of the world chemical industry.
The world must optimize the use of renewable resources while we
develop environmental technology, says Gunn Ovesen, CEO of
Innovation Norway in a statement.
Innovation Norway, SIVA (The Industrial Development
Corporation of Norway) and The Research Council of Norwegian are
the initiators of the new biotechnology network which had its
inaugural meeting in Oslo June 13.. The network has high ambitions:
The goal is to find solutions to challenges in food production, raw
material shortages, environmental pollution, energy and climate
change. The world population is expected to increase to nine billion
by 2050, and in the same period, the food needs increase 70 percent
and energy demand by 100 percent.
The network's main task is to stimulate innovation through
collaboration across sectors, knowledge sharing and to stimulate
new projects and industrial partnerships. The networks activities
bring together academia and industry across research disciplines,
industry sectors and geography.
- The network will be an instrument for realizing the
Government's national strategy for biotechnology and make contact
with international research institutions and markets, says Ole Jørgen
Marvik of Innovation Norway, a driving force of this initiative, in the
MareLife and several of its members will contribute to the new
industrial network IBN. - The MareLife project portfolio is also linked
with the networks projects, e.g. through algae activities. Also the
project BioValue will connected to IBN as a pilot, says Øystein Lie.
The newly elected board consists of the following 9 persons:
Kjartan Sandnes (Marine Bioproducts AS), Ragnhild Borgrevink (Viken
Skog AS), Hans Kristian Kotlar (Statoil), Johanne Brendehaug (Tine
SA), Jan Buch Andresen (Arcticzymes AS), Anne Hjelle (Iris), Trond
Ellingsen (Sintef), Hans Kleivdal (university of Bergen), Vincent
Eijsink (University of Life Science).
MareLife wishes you a relaxing summer, with lots of sun
and nice seafood! Be prepared for an active MareLife
autumn, winter and spring season with a number of projects
and activities to be launced. Here are some main points for
what is coming up:
* Late September. Aquaculture and environments: Seminar on
the new an reinforced environment responsibility program of the
aquaculture sector. Overview talk by representative from the
Norwegian Seafood Federation
*Late November: DNA-vaccines. International meeting in
collaboration with the Norwegian Biotechnology Advisory Board
*R&D and startups. Follow up on our R&D projects in operation
and preparing for new: DNA tracing of escapees, Microalgae, testbed
for marine ingredients to address health claims, green fishery
technology, preparing for NASF 2013. Assist startups and R&D
concepts with commercial potentials
* Algae analysis and project preparation and preparatory phase
to reactivate former Marbed-concept: test bed to validate marine
ingredients for health claim approval.
Enjoying delicous seafood is never wrong - also in the summer
time. Picture: Marine Harvest
Ole Jørgen Marvik (left) and Merlin Goldman (right) from the
Technology Strategy Board – British partner of Innovation Norway.
Carl Seip Hanevold, chairperson MareLife:
"Through my long standing career in the marine sector I
have learned to focus on the main issues of the sector:
disease control, escaped fish, enhanced broodstocks,
feed resources, sustainable business in all phase and to
communicate to the public that this is an industry for
the future, providing the most healthy food and that we
are aware of our challenges and that we are addressing
I am happy to confirm that Marelife is on the right track
and delighted and happy to be able to serve and to share
my experience with this important organization."