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How To Pick The Right LinkedIn Group Slideshare

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LinkedIn Group engagement should be a part of every small business’, large business’ and sales executive’s social selling strategy. We all need to be picking apples from the fullest apple tree! …

LinkedIn Group engagement should be a part of every small business’, large business’ and sales executive’s social selling strategy. We all need to be picking apples from the fullest apple tree! LinkedIn Groups are where those ‘apples’ are located!

I advocate joining many LinkedIn Groups, participating in 5 and owning (the conversation) one of them. However, before you begin to engage (and that alone is a separate Slideshare presentation) you need to find where the “thriving apple trees” live. Yes, some apples fall from the tree, like business opportunities and sales. However, finding the best apple trees, or LinkedIn Groups, to harvest is key!

With so many LinkedIn Groups available to choose, I want to give you some easy to implement coaching to help guide you. Please peruse this deck and find the best LinkedIn Groups for you.

If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com and let me know what you think!

Thank you for your interest!

@GerryMoran

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  • 1. How To Pick The Right LinkedIn Group @GerryMoran (to help execute your social selling strategy)
  • 2. @GerryMoran Preview Summary LinkedIn Group engagement should be a part of every small business‟, large business‟ and sales executive‟s social selling strategy. We all need to be picking apples from the fullest apple tree! LinkedIn Groups are where those „apples‟ are located! I advocate joining many LinkedIn Groups, participating in 5 and owning (the conversation) one of them. However, before you begin to engage (and that alone is a separate Slideshare presentation) you need to find where the “thriving apple trees” live. Yes, some apples fall from the tree, like business opportunities and sales. However, finding the best apple trees, or LinkedIn Groups, to harvest is key! With so many LinkedIn Groups available to choose, I want to give you some easy to implement coaching to help guide you. Please peruse this deck and find the best LinkedIn Groups for you. If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com and let me know what you think! Thank you for your interest! @Gerry Moran
  • 3. @GerryMoran How To Use LinkedIn Groups For Social Selling First, select a LinkedIn Group to begin the process of determining if it‟s the best group to belong to and engage with. Click the Group Statistics box to get under the hood of your potential LinkedIn Group.
  • 4. @GerryMoran Quickly Discover Relevancy of a LinkedIn Group Total groupmembers is the first indicator of a LinkedIn Group‟s health. Please note that smaller groups may also be relevant to you and worth while to join. Check the LinkedIn Group‟s seniority level to map to your target. Do you want to reach decision makers or influencers?Group content and opportunities will vary based on audience. Prioritize your choices based on the activity level. The more active the better for your social selling strategy. Go deeper to see ifa Group‟saudience location is relevant Determine if the LinkedIn Group‟sindustry skew it best for your needs.
  • 5. @GerryMoran Dig Deeper Into Detailed AudienceDemographicData Quickly determine what seniority level this LinkedIn Group‟s members hold to help you make a quick participation decision. Top function, location and industry is highlighted to give you more information to determine your involvement. 4 tabs give you deeper breakdown of demographics This seniority level breakdown will help you determine your social selling messaging strategy.
  • 6. @GerryMoran Find Finely Detailed Member Function Data Use function-level breakdown to determine messaging and social selling engagement strategy. Quickly determine the primary function level this LinkedIn Group‟s members hold to help you make a quick participation decision. Top location, industry and seniority levels are highlighted to give you more information to determine your involvement. 4 tabs give you deeper breakdown of demographics
  • 7. @GerryMoran Look For Likely Location Details For Your Involvement Quickly identify the LinkedIn Group‟s key geographic focus. Top industry, seniority and function is highlighted for this LinkedIn Group. Location breakdown allows for event location decisions oror geo-selling focus. 4 tabs give you deeper breakdown of demographics
  • 8. @GerryMoran Interact With The RightIndustryWith This Insight Quickly identify the LinkedIn Group‟s key industry focus. Top seniority, function and location is highlighted Industry breakdown lets you customize your engagement approachinto this LinkedIn Group 4 tabs give you deeper breakdown of demographics
  • 9. @GerryMoran Determine If the Group is Growing (with prospects) Dig into the LinkedIn Group‟s discussion track to determine hot issues that drove growth Slope of member growth helps determine if a LinkedIn Group is “in it” for the long run Large LinkedIn Group counts are meaningless unless there is discussion Investigate a LinkedIn Group‟s weekly content to determine reason for decline or growth
  • 10. @GerryMoran Is The LinkedIn Group’s Membership Engaged? No discussions last week makes this LinkedIn Group seem worthless to participate in. Check to see the level of comment activity. Is this a lively or not-so- lively LinkedIn Group?! New jobs and promotions are a chance to make a connection with a potential new decision maker!
  • 11. @GerryMoran What Are Your Next Steps? (to help execute your social selling strategy)
  • 12. @GerryMoran Your Next Steps 1. Create listsof LinkedIn Groups to investigate 2. Click on the Group Statistics block 3. Dig deeper into the demographic data for a LinkedIn Group’s seniority, function level, location and industry 4. Determine if the LinkedIn Group is healthy by its growth 5. Determine if the conversation is engaging or if a group is just a badge or vanity LinkedIn Group 6. Contact Gerry Moran at 215-817-4085 to get a free LinkedIn tune-up!
  • 13. @GerryMoran Thanks! @GerryMoran gerry.moran@marketingthink.com MarketingThink.com Social Media And Marketing Coaching Blog @GerryMoran

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