2. Our Mission
To be your commercial and industrial lighting
solution provider, with a solid return on your
investment that not only enhances your visual
merchandising, it also boost sales, and reduces
your operating costs.
3. SELF Electronics (SELF) is a designer and manufacturer of LED display/accent
lighting and general lighting. We offer excellent LED lighting solutions to
Grocery Stores, Convenience Stores and other Commercial and industrial
Environments.
Our systems are well suited for a variety of applications
including: refrigerated cases, display cases, illuminated shelving and
general lighting.
About
4. Headquarters: Ningbo, China
US Branch
Atlanta, Georgia, USA
German Branch
Cologne, Germany
ShenZhen Branch
ShenZhen, China
R&D Center
Ningbo, China
French Office
Paris, France
Global Locations
5. • Founded in Ningbo, China in 1993;
20+ years experience in Electronics and Lighting
• Designer and Manufacturer of LED Lighting and Power Supply
• Largest indoor LED lighting manufacturer in China
• Authorized writer for National Standards of Indoor LED lighting in
China
• UL CTDP (Client Test Data Program) Certificate Holder
Some of our Private Label Clients include:
Osram-Sylvania, Home Depot, Ikea
Overview
6. • Innovative Research & Development
• Custom product development
• Rapid Proto-type development
• 90+ engineers
• 115 technical patents
• Full set of machining and circuit board equipment
• Full range of testing equipment
• Certified testing facility for UL for both
LED fixtures and power supplies.
Capabilities
8. Market Trends
Switching to LED in General for Energy Saving and
Visual Merchandising
Increase in LED retail display lighting usage
•High-end products
•Cosmetics
•Electronics
•Health & Wellness
•Gourmet & Health foods
•Refrigerated Cases
9. Increased Sales
LEDs put your products in an advantageous light, which can enhance sales.
Big box retailers
are reporting a
15% Average
Sales Increase
On products featured with
illuminated shelving!
10. Savings
Energy Savings
•Reduced Lighting Load
•Reduced Compressor Load
Reduced Maintenance Cost
•50,000+ hour life san
•No Re-lamping or replacing ballasts
•No Tube Guards or Shields to Replace
By eliminating fluorescent lamps:
•Reduces the amount of hazardous
waste
•Lowers recycling costs
•Reducing demand for mercury driven
technology; better for the environment
T8
LED
Total Energy Savings
Refrigerated Case Energy Savings Sample
Notes:
Electric Rate .11 /kWh
16 hrs per day/ 365 days
3 Fresco LED’s replacing 6 T8’s
12 Frio2 LED’s replacing 12 T8’s
11. Self’s Contribution
Collaborative Whole Solution
Provider
Custom Lighting Solutions
Mastery of Light Management
•Pixel-Free Technology
•Anti-Glare Design
•Uniform Light Distribution
Because we are a designer and manufacturer, we feel that we
have the advantage over our competition because we have
development, production capabilities, and UL certification
capabilities all under one roof. There are not many LED
manufacturers that can attest to this.
19. Shelf Lighting
Arrow
Lumens 1583
Watts 15
CRI 85
CCT 3000k, 4000k, 5000k
Length 48”
ARROW
Ideal for illuminated shelving, various
showcases, and accent lighting.
•Wide beam angle
•LEDs Pixel Free
•Smooth continuous bright and consistent lighting
•Available in 8”,12”, 23”, 34” and 45” lengths
•Linkable, Max. linkable length: 147-3/4" per run
•Lifetime: 50,000hrs(ta=77°F25°C)
•Material: Aluminum alloy
20. Background Lighting
Edge Edge
Lumens 294
Watts 4.1
CRI 92
CCT 3000k, 4000k, 5000k
Length 12”
• Wide beam angle
• Bright and consistent luminance for
display area
• Linkable, Max. linkable length: 82-11/16”
(2100mm) per run
• Dark spot free at the linking point
• Lifetime: 50,000 hrs
• Available in 6” and 12” lengths
21. Track Lighting
Track
Lumens 1800
Watts 22
CRI 85
CCT 3000k, 4000k, 5000k
Beam 15°& 25°
TRACK
•High lumen output
•Concentrated beam angle
•Compatible with Halo Type track
•Anti-glare design
•Lifeime: 50,000hrs
•Finish: Black or White
24. Aisle Lighting
Path
Lumens 5300
Watts 48w
CRI 85
CCT 3000k, 4000k, 5000k
Length 47.25”
PATH
•High lumen output
•Even Light Distribution
•Continuous run installation
•Tool-less slide-in structure for easy installation
•1-10V Dimming to 10%-100%
•Lifeime: 50,000hrs
25. LED Lighting Partner
Why you need us ?
We help guide you though the design process and
can develop custom solutions direct from the
manufacturer to satisfy the diverse and unique
portfolio needs of all your applications.
Start with Ningbo, South of Shanghai - Besides our headquarters here in Ningbo, we also have several other branches around the world including a US branch in Atlanta, Georgia, a German branch in Koeln, Germany, a ShenZhen branch in ShenZhen, China, and an R&D center in Ningbo,
SELF Electronics USA Corporation was founded in 2009 to support the US market. SELF USA a subsidiary of SELF Electronics headquartered in Ningbo, China, and is a well established privately owned company, founded over 20 years ago that specializes in the design and manufacturing of LED lighting, sensors and LED power supplies as well as electronic ballasts, transformers . SELF has seen much success in the European market and is emerging in the US as a solid go to brand for high quality retail display lighting.
We are the only private company in China who is a UL certified lab, there are 4 in all of China Self, GE, Phillips and Osram-Sylvania
We are a complete solution provider who designs & manufactures fixtures, drivers & controls
We have long-standing partnerships with prominent LED chip manufacturers
We partner with prominent extrusion & plastic tooling manufacturers
We design our own patented optical lens
Title 24 requirements – government regulation that mandates using no more the 1.5watts per sq ft, seen in states like California, Wisconsin
Whole solution = LED fixture power supply and controls
Flexiability to make custom products
Light Management – Improved shopping environment
In 2003, SELF began developing and manufacturing LED lighting. In 20 years, SELF has developed many unique advantages:
Smart design and Compact Structure
Highly Recognized Advanced Research and Development Team
Patented Optical Designs
Most Advanced Heat and Thermal Management
Complete System Offering (Lighting-Drivers-Controls)
5 Year Warranty
Passion, Dedication, Loyalty, Honesty
Replaces a 70W HID which is quote bright and efficient, Very new technology allows us to replace with LED and maintain the same illumination levels.
Suitable for aisle lighting.
Ideal for uplight and down light in commercial,
retail, warehouse appliciation.
Fixture maybe surface and pendent mounted.
Tool-less slide-in structure for easy installation.
Comparable Fluorescent 2-lamp 32W T8 or
2-lamp 28W T5.
Competitors try and get your needs to fit their product design, we will make our product fit our needs.
Talk about current projects and successful partnerships with customers
Fixture Type: SELF Stratus Series Shelving Lights Case: Electronics Gondola Customer: Target
Fixture Type: SELF Stratus Series Shelving Lights Case: Transcend Beauty: Target
Fixture Type: SELF Shelving Lights Case: Grocery/Produce Display Customer: Safeway
Talk about current projects and successful partnerships with customers
Fixture Type: SELF Stratus Series Shelving Lights Case: Electronics Gondola Customer: Target
Fixture Type: SELF Stratus Series Shelving Lights Case: Transcend Beauty: Target
Fixture Type: SELF Shelving Lights Case: Grocery/Produce Display Customer: Safeway
