1. Position: CONTROLLER - SALES ADMINISTRATION
Company: DIAGEO - GUINNESS UDV
http://www.diageo.com/en-row/Pages/default.aspx
CHALLENGES ACTIONS TAKEN ACCOMPLISHMENTS
Achieving the targeted period for delivery of
ACCOMPLISHMENTS CONTROL FORM
Manuel Ignacio Sánchez López
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands
include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan,
Baileys, Don Julio, Tanqueray and Guinness.
Meeting the targets for Andalusia Area
assigned to the Customer Service Department.
Control of logistics, accounts receivable, and
follow-up on sales objectives.
Achieving the targeted period for delivery of
merchandise to clients (98 % delivery rate
within 48 hours), reducing substantially the
debt from clients, and reaching the
commercial goals for the region, increasing the
revenues and profits of the area.
Implementation of the Balance Scorecard
(Oracle Sales Analyzer and Database).
Reporting to the Director of Area about the
fulfillment of the objectives assigned to
Andalusia Area.
Providing accurate information for decision
making, showing the breakdown of sales vs.
Budget per client / province / product / seller,
etc.
Support to I.T. Department in new ERP
systems: Siebel and SAP.
I followed some courses in Madrid addressed
to appoint coordinator key employess for
training in the new software of the company.
I transfered this knowledge to my colleagues by
teaching a course to the staff of
Administration & Sales Department in
Andalusia, following-up its implementation.
Change in the structure of the company, to
I moved from Granada to Málaga to open a
new office in "Parque Tecnológico de
We succesfully created a new company chart
for our region, re-assigning tasks and re-Change in the structure of the company, to
adapt to the new circumstances of the market.
new office in "Parque Tecnológico de
Andalucía", also called "Málaga Valley".
for our region, re-assigning tasks and re-
defining responsibilities with a more flexible
structure, being fully involved in the process.