1. TyP&Art - Monterrey. N.L
MARCELA CÁRDENAS AGUIRRE
BUSINESS MANAGER
(33) 1600.8645
marcela.cardag@gmail.com
mx.linkedin.com/in/marcelacardag
E D U C A T I O N
E X P E R I E N C E
English
advanced
Portugues
translation
c E R T I F I C AT E S
I developed the plan for the standardization of internal processes and protocols,
as well as the new model of job descriptions and inventory management.
I managed to increase sales by 30% during the first 3 months of this new plan.
2016
2015
Internal administrator & sales representative
TATA Consultancy Services - Nielsen - Zapopan. Jal.
I was leader of the Client Research Delivery Center team for the Olympic Games campaign
- Rio 2016 - in Brazil. My team increased customer engagement by 15%, reducing lead times
and intermediaries. I was able to standardize the processes of translation and submission of
forms with Argentina, Chile and Brazil.
CRDC Consultant
2015
2014
TATA Consultancy Services - Financial Services - Zapopan. Jal.
I was part of the new team responsible for customer service and account management via
e-mail. In two months, it was approved that the new service was stable enough to stay in
Mexico. We achieved a 20% higher customer satisfaction rate than expected.
Bilingual CSA2015
Pesca Azteca S.A. de C.V. - Mazatlán. Sin.
I handled the daily costs log of 12 tuna boats. Also, developed a new series of KPI's for internal
processes, cost analysis and budget management. I standardized the existing logistics protocols,
which improved the existing communication between the port engineers and the administrators,
achieving a better adjustment to the 2012 budget.
Administrative DirectionAssistant
2012
2011
B.A. in Digital Filmmaking
CAAV (U. de Medios Audiovisuales) - Zapopan. Jal.
Bachelor of BusinessAdministration
ITESM . Campus Guadalajara.
2012
2008
2013
Advanced writing
UNAM online . 2015
Media & Print
TATA . 2014
Product Management
TATA . 2014
Senior Gap 37
World Works Mexico . 2014
e x p e r t i s e
Strategic management
Standardization of processes
Protocol development
Internal communication
Increase of engagement
Translation
Client Service
S k i l l s
Microsoft Office
Adobe Creative
SAS programming
L a n g u a g e s