2. Personally, I think that our ancillary text and
media products link well in terms of
colours, theme, conventions of British Rap
and the main aim of it attracting our
target audience.

3.  The genre of our song was British Rap which typically is known to have
aggressive and unpleasant language however our song seemed to go
against thing and had a more comical touch to it with lyrics such as
“Summon up the power of banana clan,” yet also manages to go
completely against the stereotype of rap artists rapping about violence
and instead talks about avoiding it therefore still has a deep meaning to
it.
 We then wanted to carry this on to our ancillary texts by showing the
artists' personality and characteristics. The children were only actors for
the video and represented what the artist wanted to portray in the video
(a hidden message and comedy).

4.  The CD cover of our digi pack is a main image of our artist to show
independence. Also, unlike most artists who face the camera in their album
covers, (such as Tinie Tempah in the image below) but our artist is facing
away putting on headphones to show he is avoiding the world around him
and focuses solely on his music, hence why he ignores the camera. This could
also link back to our media product (video) as he is not shown in it and
instead is away from the camera.
 Furthermore, the album cover is very simple just like other British rap artists'
albums which could highlight the artists personality of being very simple and
likes to be bold/ get straight to the point, which ties in with the reasoning for
the bold font on the front cover which adds emphasis to the artists name
and album cover rather than on himself. This could be because most target
audiences tend to be attracted to the look of a certain artist and are then
attracted to the music, however our artist wants the main focus of the target
audience to be on his music rather than appearance.
Also, the font is in a ‘graffiti’ style font portrays the genre he raps for or could
be his signature symbol, e.g. In the Tinie Tempah album, he is known to
always have his name written in that certain font, just like many other British
artist, hence why we chose to do the same for ours.
 The colours of the album fade from dark to light which represents perhaps
the movement from a hard life to a more successful one (being in the music
industry)
 The colour ‘pink’ is normally not a typical colour used by British rap artists as
they tend to stick to the darker colours such as black and grey however we
chose to add the pink which suggests a softer side to him and to highlight the
fact he is different (also shown in the way the video has been directed)
therefore helping to attract the target audience.
Also, successful artists such as Tinie Tempah have also included pink colours in
their albums and still remain highly respected British rap artists.

5.  The inside of the digi pack reflects the artists
emotions. The main expression given off by these
images is ‘seriousness’ just like most other typical
rap artists.
This could highlight the fact that the artist is ‘serious’
about his music and is all that matters to
him, hence why again, he is facing away from the
camera, similar to other artists such as Professor
Green.
 The clothing is very simple, which reflects his
personality and also links back to the simplicity of
the album cover. However, it manages to also link
to typical rap artists clothes such as wearing a vest
and necklace.
 The effects on the image are a continuous theme
which is reflected throughout the digi-pack as well
as in the video.

6.  Most of British rap albums, or any album, tend to
have a section dedicated to their fans or people
who have helped them create the album.
 We decided to instead of writing paragraphs like
some artists do, we chose to show pictures of the
artists' personal life which normally, for an artists is
kept private, however we decided to show the
artists outside life and that as most rappers tend to
come from ‘troubled backgrounds’ and prefer not
to show their personal life , however, our artist is
different and likes to show his friends/family
, possibly to show his success from the life he had
before.
 The fact that he is different is shown throughout the
digi-pack as well as the colours , background and
some clothing.

7.  The middle of our digi pack shows the area in
which the artist grew up which relating back to
previous research has been shown by other British
rap artists such as ‘The Streets’.
 Most stereotypical artists like to represent where
they are from either by rapping about it or by
showing images. This inspired us to show an image
of where the artist grew up but in a blurry way , to
highlight the fact that it is now the past and
something he won’t go back to but is however, still
a part of his life and could potentially be what
inspired him to get out of that lifestyle (normally
council estate places) and create a better life for
him.

8.  The CD cover reflects the themes used throughout
the Digi-Pack.
 Most British rap digi packs keep their CD plain, and
keep it to just their name and album name, hence
why we chose to stick to this design.

9.  Typical rap artists tend to write in ‘slang’ and
abbreviate most of their words as they think it
sounds ‘cool’ to do so, hence why our artist has
also done the same.
 ‘Parental Advisory’ has also been placed as most
British rappers tend to use aggressive language in
their songs, although our artist is not as aggressive,
we still felt it would be appropriate to do so as
some song could contain words inappropriate for
some of the target audiences.
 The artist again is facing away from the camera,
yet is more noticeably facing himself away from
other people which emphasises the fact that he
like to stay focused on just his music.
 He remains to keep up the ‘gangster’ look by
wearing his hat in the opposite direction ( a style
most rappers like to do to show they are different
and don’t follow things the way they should be)
and also hides his face with his shades.
 The colour scheme and split screen as seen on the
magazine advert remains continuous in hiding
some of the artists life and only shows us what he
wants us to see. The pink on the photographic side
of the image shows his softer side- possibly the
happier side to him whereas the area covered in
black could show a more darker side that he
prefers to hide.

10.  As seen from the previous slides and digi-pack
covers, the colour schemes, background and
fonts all remain constant throughout the pack.
 However, this image is different from the others
as the artist is facing towards the camera, with
an emotionless expression on his face
, suggesting he is serious and the fact that half of
his face is being shown also suggests that people
should already know who he is, therefore there is
no need for him to show his whole face and is
also reflected throughout the pack.
 The main focus of the advert is to sell the album
cover which is what the other half of the advert
focuses on doing. Most other British rap artists
prefer having more of themselves on the adverts
rather than information of their album, however
as previously said, our artist focuses mainly on his
name and music rather than his appearance in
the media.
 Our magazine is quite unique compared to other
magazine adverts as they tend to have either
too much information to look at or hardly
any, however ours has an equal balance, and
gets straight to the point, just like the artist likes to
be.
Example of simple advert. Main focus on the
artist rather than information.

11.  I believe that our media product and ancillary texts are combined effectively through
constant repetition of themes, colours, backgrounds, camera shots, and other variables
such as Photoshop, that were used to create the digi pack.
 It also manages to also be relatively similar to some British rap conventions, however also
avoids some to make our product unique.
 Furthermore, the video and digi pack is more appealing to a wider range of target
audiences as it is suitable for everyone in the sense that it doesn’t contain any aggressive
language or violent images.