Learn how companies talk on twitter to successfully share stories, manage media, build their brand and connect with consumers and customers. A global platform for sharing and obtaining information, Twitter can help you nurture, cultivate, share and engage audiences locally and globally.

1. Twitter
Talk

2. What is Twitter & How Should I Use it?
• Twitter is a global social networking platform
• The 140 character limit/cap is a craft
• Performing vs. promoting
• Make it natural
• Content is Royalty

3. Twitter Terms Hashtag

4. RT & MT

5. DM

6. Pinned Tweet

7. Mention

8. Favourite

9. bit.ly

10. Buffer

11. Lists

12. Video
• Record
• Input
• Upload

13. Following & Followers

14. DO
• Thank others when retweeted or mentioned
• Include hashtags in your tweets
• Be smart with spelling (don’t confuse followers)
• Curate beneficial content
• Keep tweets short (less than the limit)
• Add images/video (more appealing)

15. Do Not
• DM and spam
• Cluster tweet (making multiple tweets in a ro
w)
• Follow everyone
• Use repetitious phrases
• Automation in favouriting
• Broadcast, promote and sell

16. Engagement & Brand Building

17. Engagement & Brand Building

18. - Engagement & Brand Building

19. Engagement & Brand Building

20. Education & Awareness

21. Education & Awareness

22. Education & Awareness

23. Customer Relationship Management

24. Promotion

25. Engagement & Brand Building

26. Customer Relationship Management

27. Customer Relationship Management

28. Sales, Promotion & Brand Awareness

29. Engagement

30. Corporate Social Responsibility

31. Buzz Machine

32. Buzz Machine

33. Advertising
• Tweet engagement
• Website clicks/conversions
• App installs/engagements
• Lead generation
• Geo-targeting
• Quick promote

34. Advertising
• Promoted tweets $0.50
• Promoted accounts ($1.00 -$4.00
• Promoted Trends ($200,000)

35. Fast Facts
• Over 1 billion search queries a day
• Over 500 million tweets a day
• More than 300 million users daily
• Add personality to account
• 80 - 20% rule
• 88% of users are on mobile

36. Mad Takeaways
• Encourage engagement
• Test timing
• SEO
• Use gender neutral language
• Consistency is key

37. DON’ T BE A STRANGER, KEEP IN TOUCH!
(226) 444 -9588
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@ MADHATTE R TE CH
FACE BOOK.COM/MADHATTE R TE CH
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