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Virtual Tool Maximizes Seating Comfort ERL LLC April 6, 2011
2 ERLis a virtual  tool that evaluates how drivers fit in the seat to comfortably operate the vehicle.
ERLcalculates  seating comfort scores that correlate with scores from Drivers better thanJ D Power and Consumer Reports scores. 3
Comparison of drivers’ and ERLscores for seating comfort in 7 vehicles ¹Math score calculated in ERLsoftware for virtual ERL drivers (5 pt scale). ²Drivers’ subjective rating average comfort score (5 pt scale). 4
5 Correlation of ERL math-based comfort scores with drivers in 7 vehicles
Comparison of drivers’ and JD Power scores for seating comfort in 7 vehicles. ¹Survey of drivers who purchased vehicle and returned survey (5 pt scale) ²Drivers’ subjective rating average comfort score (5 pt scale). 6
7 Correlation of JD Power APEALcomfort scores with drivers in 7 vehicles
Comparison of drivers’ and Consumer Reports scores for seating comfort in 7 vehicles ¹Subjective Professional Drivers Rating Average Score (5 pt scale). ²Drivers’ subjective rating average comfort score (5 pt scale). 8
9 Correlation of Consumer Reports comfort scores with drivers in 7 vehicles
ERL Comfort Score informs more objectively and with greater resolution 10
11 Knowledge of seating comfort is in scientific journals and experienced seat experts, but ERLis the first math model to put this knowledge in software.
After a century of  building cars, the data  show that seating comfort worldwide hasn’t been achieved for all drivers of all body sizes. 12
Acura RL, Acura MDX, Audi A8, Audi A6, Audi A4 (2), BMW 325Ci, BMW 530xi, BMW 740iL, BMW X3, BMW X5, Buick La Crosse, Buick Park Avenue, Buick Rainier, Buick Regal, Cadillac CTS, Cadillac Deville, Cadillac DTS, Chevy Cavalier, Chevy Cobalt, Chevy Corvette, Chevy Equinox, Chevy Monte Carlo, Chevy HHR, Chevy Tahoe, Chevy Trailblazer, Chrysler 300, Chrysler LHS, Chrysler Town & Country, Dodge Dakota, Fiat 500, Ford Edge, Ford Escape, Ford F150, Ford Mustang, Freightliner M2, GMC Savana, Honda Civic, Honda Fit, Honda Odyssey, Hummer H2, Hummer H3, Jeep Wrangler, Kia Sportage, Land Rover Range Rover, Lexus ES300, Lexus LS430, Lexus RX300, Lexus RX330, Lincoln LS, Mercedes Benz C-class, Mercedes Benz E-class (2), Mercedes Benz S-class, Mercedes Benz SLK, Nissan Quest, Nissan Maxima, Olds Alero, Pontiac G6, Pontiac Montana, Pontiac Torrent, Saab 9-3, Saab 9-5, Saturn LS, Saturn L300, Saturn Vue, Toyota Avalon, Toyota Camry, Toyota Highlander, Toyota Land Cruiser, Toyota Prius, Toyota Sequoia, Toyota Sienna (3), Toyota Solara, Toyota 4-Runner, Volkswagen Beetle, Volkswagen GTI, Volkswagen Jetta, Volkswagen Passat, Volvo S80, Volvo V70, Volvo XC90. 13 ERLevaluated comfort in 84 vehicles from 2000-2009 models
14 From this sample, three production vehicles were selected from Germany, United  States and Japan to show comfort issues for these worldwide vehicles.
15 In these vehicle examples,  comfort scores 3.5or less on  a 5 point scale represent noticeable  discomfort for the driver or passenger.
16 2007 German  Mid-Size Luxury Sedan SMALL Driver ERL Score: 3.5 Cushion      2.8 	Seatback     3.5 Package      3.5 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138,  EU #1019693 & Patents Pending
17 2007 German  Mid-Size Luxury Sedan MEDIUM Driver ERL Score: 4.2 Cushion      4.0 Seatback     3.9 Package      5.0 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138,  EU #1019693 & Patents Pending
18 2007 German  Mid-Size Luxury Sedan LARGE Driver ERL Score: 3.9 Cushion      4.5 	Seatback     3.6 Package      4.9 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138,  EU #1019693 & Patents Pending
2008 United States Mid-Size SUV  SMALL Driver ERLScore: 3.0 Cushion      2.9 	Seatback     2.9 Package      4.3 19 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138,  EU #1019693 & Patents Pending 25mm (Heel off floor)
20 2008 United States Mid-Size SUV  MEDIUM Driver ERL Score: 4.7 Cushion      4.7 Seatback     4.5 Package      5.0 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138,  EU #1019693 & Patents Pending
2008 United States Mid-Size SUV  LARGE Driver ERL Score: 4.4 Cushion      5.0 	Seatback     3.6 Package      5.0 21 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138,  EU #1019693 & Patents Pending
22 2008 Japanese Mid-Size Hatchback SMALL Driver ERL Score: 4.1 	Cushion      3.8 	Seatback     3.3 Package      5.0 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138,  EU #1019693 & Patents Pending
23 2008 Japanese Mid-Size Hatchback MEDIUM Driver ERL Score: 4.7 Cushion      4.8 Seatback     4.4 Package      5.0 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138,  EU #1019693 & Patents Pending
24 2008 Japanese Mid-Size Hatchback LARGE Driver ERL Score: 3.2 Cushion     2.1 	Seatback    3.3 Package     4.3 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138,  EU #1019693 & Patents Pending
25 2008 Japanese Mid-Size Hatchback SMALL Passenger ERL Score: 3.8 	Cushion      2.1 	Seatback     4.2 MEDIUM MALE DRIVER ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138,  EU #1019693 & Patents Pending
26 2008 Japanese  Mid-Size Hatchback MEDIUM Passenger ERL Score: 3.3 Cushion       2.6 	Seatback      3.7 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138,  EU #1019693 & Patents Pending
27 2008 Japanese Mid-Size Hatchback LARGE Passenger ERLScore: 2.5 Cushion       2.4 	Seatback      4.1 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138,  EU #1019693 & Patents Pending
28 To design one seat that fits all driver body sizes requires optimization. The current process builds many  seats to optimize for driver comfort.
29 Seating comfort remains a worldwide  problem because seat comfort is optimized too late in the process.
30 Current OEM seat development process begins with position of seat Safety Styling Production Architecture Supplier Ergonomics Design Position  for Seat Seats
31 Currently, all  seat design at  the OEM is creative interpretation until the  Supplier builds first prototype for developing seating comfort.
32 Supplier develops first seat prototype for Design Position Safety Styling Production Architecture Supplier Ergonomics Design Position  for Seat Seat Prototype  for Design Position Seats
33 Supplier builds many seatsfor comfort tests until production Safety Styling Production Architecture Supplier Ergonomics Design Position  for Seat Seat Prototype  for Design Position Iterative Seat Development  for Driver Comfort Seats
34 Current process is too long 24 1 12 Safety Styling Production Architecture Supplier Ergonomics Seats 37 Months
Use ERL, a virtual  math tool, for seat design throughout vehicle development. 35 Solution to  comfort issues in vehicle
ERLdesigns optimal seat size, shape and  stiffness for drivers of any sizeto comfortably operate the car. 36 ERLDesign
37 Seat development for comfort  starts with ERL’sdesign for vehicle Safety Styling Production Architecture Supplier Ergonomics ERL Seat Design for Driver Comfort & Design Position Seats
ERL objectively  evaluates proposed  changes in interior design by calculating effect on comfort  and percent of population affected. 38 ERLEvaluation
39 Seat development process continueswith ERLevaluating all interior changes Safety Styling Production Architecture Supplier Ergonomics ERL Seat Design for Driver Comfort & Design Position Seats ERL Evaluation of proposed changes
Suppliers build  seats for specifications  that define shape, size and  stiffness.  Seat scanning and stiffness measurements check if the seat meetsERLspecifications. 40 ERL Test and Verify
41 Specifications from ERLare verifiable in physical tests of seat Safety Styling Production Architecture Supplier Ergonomics ERL Drive, Test & Verify with shape & stiffness evaluation ERL Seat Built from ERL specifications ERL Seat Design for Driver Comfort & Design Position Seats ERL Evaluation of proposed changes
42 Using ERLshortens the process 18 1 10 Safety Styling Production Architecture Supplier Ergonomics Seats 29 Months
43 ERLis the  only math model  that optimizes the  shape and size of the  unoccupied seat from the  shape and size of the occupied  seat that all drivers use to drive car.
44 Example of  Production versus ERLDesign Comfort Scores
2006 United StatesMid-Size Sedan  45 SMALL Driver ERL Score: 2.4 Cushion    2.7 Seatback   3.2 Package    3.7 ERL Score:  4.0 Cushion    4.0 Seatback   3.7 Package    4.3 Production Evaluation ERL Design
2006 United StatesMid-Size Sedan  46 MEDIUM Driver ERL Score: 4.0 Cushion    2.7 Seatback   4.5 Package    5.0 ERL Score:  4.7 Cushion    4.4 Seatback   4.5 Package    5.0 Production Evaluation ERL Design
2006 United StatesMid-Size Sedan  47 LARGE Driver ERL Score: 3.4 Cushion    1.6 Seatback   4.3 Package    5.0 ERL Score:  4.5 Cushion    4.5 Seatback   4.4 Package    4.4 Production Evaluation ERL Design
ERLdesigns virtual seat to maximize seating comfort in the vehicle and explains driver’s subjective discomfort to the engineer.  As a result, 48 Conclusion ,[object Object]
Vehicle is faster to market;

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Virtual Tool Maximizes Seating Comfort

  • 1. Virtual Tool Maximizes Seating Comfort ERL LLC April 6, 2011
  • 2. 2 ERLis a virtual tool that evaluates how drivers fit in the seat to comfortably operate the vehicle.
  • 3. ERLcalculates seating comfort scores that correlate with scores from Drivers better thanJ D Power and Consumer Reports scores. 3
  • 4. Comparison of drivers’ and ERLscores for seating comfort in 7 vehicles ¹Math score calculated in ERLsoftware for virtual ERL drivers (5 pt scale). ²Drivers’ subjective rating average comfort score (5 pt scale). 4
  • 5. 5 Correlation of ERL math-based comfort scores with drivers in 7 vehicles
  • 6. Comparison of drivers’ and JD Power scores for seating comfort in 7 vehicles. ¹Survey of drivers who purchased vehicle and returned survey (5 pt scale) ²Drivers’ subjective rating average comfort score (5 pt scale). 6
  • 7. 7 Correlation of JD Power APEALcomfort scores with drivers in 7 vehicles
  • 8. Comparison of drivers’ and Consumer Reports scores for seating comfort in 7 vehicles ¹Subjective Professional Drivers Rating Average Score (5 pt scale). ²Drivers’ subjective rating average comfort score (5 pt scale). 8
  • 9. 9 Correlation of Consumer Reports comfort scores with drivers in 7 vehicles
  • 10. ERL Comfort Score informs more objectively and with greater resolution 10
  • 11. 11 Knowledge of seating comfort is in scientific journals and experienced seat experts, but ERLis the first math model to put this knowledge in software.
  • 12. After a century of building cars, the data show that seating comfort worldwide hasn’t been achieved for all drivers of all body sizes. 12
  • 13. Acura RL, Acura MDX, Audi A8, Audi A6, Audi A4 (2), BMW 325Ci, BMW 530xi, BMW 740iL, BMW X3, BMW X5, Buick La Crosse, Buick Park Avenue, Buick Rainier, Buick Regal, Cadillac CTS, Cadillac Deville, Cadillac DTS, Chevy Cavalier, Chevy Cobalt, Chevy Corvette, Chevy Equinox, Chevy Monte Carlo, Chevy HHR, Chevy Tahoe, Chevy Trailblazer, Chrysler 300, Chrysler LHS, Chrysler Town & Country, Dodge Dakota, Fiat 500, Ford Edge, Ford Escape, Ford F150, Ford Mustang, Freightliner M2, GMC Savana, Honda Civic, Honda Fit, Honda Odyssey, Hummer H2, Hummer H3, Jeep Wrangler, Kia Sportage, Land Rover Range Rover, Lexus ES300, Lexus LS430, Lexus RX300, Lexus RX330, Lincoln LS, Mercedes Benz C-class, Mercedes Benz E-class (2), Mercedes Benz S-class, Mercedes Benz SLK, Nissan Quest, Nissan Maxima, Olds Alero, Pontiac G6, Pontiac Montana, Pontiac Torrent, Saab 9-3, Saab 9-5, Saturn LS, Saturn L300, Saturn Vue, Toyota Avalon, Toyota Camry, Toyota Highlander, Toyota Land Cruiser, Toyota Prius, Toyota Sequoia, Toyota Sienna (3), Toyota Solara, Toyota 4-Runner, Volkswagen Beetle, Volkswagen GTI, Volkswagen Jetta, Volkswagen Passat, Volvo S80, Volvo V70, Volvo XC90. 13 ERLevaluated comfort in 84 vehicles from 2000-2009 models
  • 14. 14 From this sample, three production vehicles were selected from Germany, United States and Japan to show comfort issues for these worldwide vehicles.
  • 15. 15 In these vehicle examples, comfort scores 3.5or less on a 5 point scale represent noticeable discomfort for the driver or passenger.
  • 16. 16 2007 German Mid-Size Luxury Sedan SMALL Driver ERL Score: 3.5 Cushion 2.8 Seatback 3.5 Package 3.5 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138, EU #1019693 & Patents Pending
  • 17. 17 2007 German Mid-Size Luxury Sedan MEDIUM Driver ERL Score: 4.2 Cushion 4.0 Seatback 3.9 Package 5.0 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138, EU #1019693 & Patents Pending
  • 18. 18 2007 German Mid-Size Luxury Sedan LARGE Driver ERL Score: 3.9 Cushion 4.5 Seatback 3.6 Package 4.9 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138, EU #1019693 & Patents Pending
  • 19. 2008 United States Mid-Size SUV SMALL Driver ERLScore: 3.0 Cushion 2.9 Seatback 2.9 Package 4.3 19 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138, EU #1019693 & Patents Pending 25mm (Heel off floor)
  • 20. 20 2008 United States Mid-Size SUV MEDIUM Driver ERL Score: 4.7 Cushion 4.7 Seatback 4.5 Package 5.0 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138, EU #1019693 & Patents Pending
  • 21. 2008 United States Mid-Size SUV LARGE Driver ERL Score: 4.4 Cushion 5.0 Seatback 3.6 Package 5.0 21 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138, EU #1019693 & Patents Pending
  • 22. 22 2008 Japanese Mid-Size Hatchback SMALL Driver ERL Score: 4.1 Cushion 3.8 Seatback 3.3 Package 5.0 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138, EU #1019693 & Patents Pending
  • 23. 23 2008 Japanese Mid-Size Hatchback MEDIUM Driver ERL Score: 4.7 Cushion 4.8 Seatback 4.4 Package 5.0 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138, EU #1019693 & Patents Pending
  • 24. 24 2008 Japanese Mid-Size Hatchback LARGE Driver ERL Score: 3.2 Cushion 2.1 Seatback 3.3 Package 4.3 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138, EU #1019693 & Patents Pending
  • 25. 25 2008 Japanese Mid-Size Hatchback SMALL Passenger ERL Score: 3.8 Cushion 2.1 Seatback 4.2 MEDIUM MALE DRIVER ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138, EU #1019693 & Patents Pending
  • 26. 26 2008 Japanese Mid-Size Hatchback MEDIUM Passenger ERL Score: 3.3 Cushion 2.6 Seatback 3.7 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138, EU #1019693 & Patents Pending
  • 27. 27 2008 Japanese Mid-Size Hatchback LARGE Passenger ERLScore: 2.5 Cushion 2.4 Seatback 4.1 ERL Patents: US #6,840,125, US#7,047,831, US#7,347,114, US #7,797,138, EU #1019693 & Patents Pending
  • 28. 28 To design one seat that fits all driver body sizes requires optimization. The current process builds many seats to optimize for driver comfort.
  • 29. 29 Seating comfort remains a worldwide problem because seat comfort is optimized too late in the process.
  • 30. 30 Current OEM seat development process begins with position of seat Safety Styling Production Architecture Supplier Ergonomics Design Position for Seat Seats
  • 31. 31 Currently, all seat design at the OEM is creative interpretation until the Supplier builds first prototype for developing seating comfort.
  • 32. 32 Supplier develops first seat prototype for Design Position Safety Styling Production Architecture Supplier Ergonomics Design Position for Seat Seat Prototype for Design Position Seats
  • 33. 33 Supplier builds many seatsfor comfort tests until production Safety Styling Production Architecture Supplier Ergonomics Design Position for Seat Seat Prototype for Design Position Iterative Seat Development for Driver Comfort Seats
  • 34. 34 Current process is too long 24 1 12 Safety Styling Production Architecture Supplier Ergonomics Seats 37 Months
  • 35. Use ERL, a virtual math tool, for seat design throughout vehicle development. 35 Solution to comfort issues in vehicle
  • 36. ERLdesigns optimal seat size, shape and stiffness for drivers of any sizeto comfortably operate the car. 36 ERLDesign
  • 37. 37 Seat development for comfort starts with ERL’sdesign for vehicle Safety Styling Production Architecture Supplier Ergonomics ERL Seat Design for Driver Comfort & Design Position Seats
  • 38. ERL objectively evaluates proposed changes in interior design by calculating effect on comfort and percent of population affected. 38 ERLEvaluation
  • 39. 39 Seat development process continueswith ERLevaluating all interior changes Safety Styling Production Architecture Supplier Ergonomics ERL Seat Design for Driver Comfort & Design Position Seats ERL Evaluation of proposed changes
  • 40. Suppliers build seats for specifications that define shape, size and stiffness. Seat scanning and stiffness measurements check if the seat meetsERLspecifications. 40 ERL Test and Verify
  • 41. 41 Specifications from ERLare verifiable in physical tests of seat Safety Styling Production Architecture Supplier Ergonomics ERL Drive, Test & Verify with shape & stiffness evaluation ERL Seat Built from ERL specifications ERL Seat Design for Driver Comfort & Design Position Seats ERL Evaluation of proposed changes
  • 42. 42 Using ERLshortens the process 18 1 10 Safety Styling Production Architecture Supplier Ergonomics Seats 29 Months
  • 43. 43 ERLis the only math model that optimizes the shape and size of the unoccupied seat from the shape and size of the occupied seat that all drivers use to drive car.
  • 44. 44 Example of Production versus ERLDesign Comfort Scores
  • 45. 2006 United StatesMid-Size Sedan 45 SMALL Driver ERL Score: 2.4 Cushion 2.7 Seatback 3.2 Package 3.7 ERL Score: 4.0 Cushion 4.0 Seatback 3.7 Package 4.3 Production Evaluation ERL Design
  • 46. 2006 United StatesMid-Size Sedan 46 MEDIUM Driver ERL Score: 4.0 Cushion 2.7 Seatback 4.5 Package 5.0 ERL Score: 4.7 Cushion 4.4 Seatback 4.5 Package 5.0 Production Evaluation ERL Design
  • 47. 2006 United StatesMid-Size Sedan 47 LARGE Driver ERL Score: 3.4 Cushion 1.6 Seatback 4.3 Package 5.0 ERL Score: 4.5 Cushion 4.5 Seatback 4.4 Package 4.4 Production Evaluation ERL Design
  • 48.
  • 49. Vehicle is faster to market;
  • 50.