The first Student Mob in the Netherlands, at the CoolBrandsHouse Amsterdam, November 3rd – Last Wednesday at 10AM the first students came in, had a coffee or two in the Miele Nespreso Lounge and sat down in the Canon Theatre. The theme of the day was People, Planet, Profit so we had invited different brands to share their story with the students.

1. Amsterdam, November 3rd
Student Mob in the CoolBrands House
The theme of the day: People, Planet, Profit

2. “People, Planet, Profit” - So we invited a
Charity [OneMen]
100% biodegradable detergent [Persil ECO Power]
Bank [SNS bank]
Cradle2Cradle design agency [Reggs]

3. The majority of the students uses one or more social media
Youtube and Facebook scoring the highest

4. Almost all students would like to part of
creating stories for the brands they like or use
via co-creation.

5. Students think brands should communicate:
• mainly via social media
•second through storytelling
•and in the third place by mass media

6. The students trust:
• Mainly their own opinion
• Followed by what they find on social media
• Opinion of peers
• Last in line are the messages of brands

7. We also asked some questions regarding people and planet.
After hearing the stories of the brands OneMen
and Persil ECO Power,
the majority was willing to give money or do volunteer work
to improve the life of people in third world countries.

8. To decrease their footprint,
the students prefer to recycle as much as possible
and buy ecologicaly friendly products
Stop eating beaf is not popular at all,
only 1 student is willing to do that

9. Two third of the students think:
that within 20 years
all products will be based on
the cradle to cradle philosophy

10. Apple and Nike
are mentioned to be the coolest brands
among the students.

11. The Student Mob at the CoolBrandsHouse
was attended by 45 students
from all over the Netherlands
50/50 boys and girls
The Mob was organized by
Maarten Schafer and Anouk Pappers

12. For more stories:
http://www.coolbrands.org
http://www.coolbrandshouse.org