Storytelling Expedition Around the World in 80 Brands - By Maarten Schafer (Brand Storyteller) and Anouk Pappers (Brand Anthropologist) for CoolBrands.
We started a 'Storytelling Expedition Around the World'
meeting ‘people with a vision’ and ‘brands with a purpose’.
We write their stories in a narrative context to facilitate word-of-mouth.
We believe that stories can change attitudes, behavior and, ultimately, the world.
So by writing and sharing the stories, we want to inspire people and contribute to making the world a better place.