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MPI’s new effort for international competency standards.

MPI’s new effort for international competency standards.

Published in: Travel, Business, Education

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  • 1. JANUARY 2010
    International Competency Standards for
    Meeting and Business Event Management
    Presented by:
    Amanda Cecil, PhD, CMP, Chair, MPI’s Body of Knowledge Task Force
    Didier Scaillet, MPI’s Chief Development Officer
    Philip Mondor, Senior VP, CTHRC
    Vicki Hawarden, MPI’s VP of Knowledge
  • 2. What’s this all about?
    It is one thing to call ourselves professionals and another thing altogether to be respected as professionals by organizations and employers outside the meetings industry. A recognized body of knowledge, or competency standards, will provide the increased credibility we have been seeking for decades. For those of us in academia, an accepted body of knowledge is an exciting opportunity to develop and deliver more practical and relevant education. Now we have something concrete, standardized and globally recognized with which to develop curriculum that may be harmonized across institutions in the future. This is a quantum leap for our profession and I am grateful to have had the opportunity to participate in this exciting collaboration. Quote from Carol Krugman, MEd, CMP, CMMMetropolitan State College of DenverDepartment of Hospitality, Tourism & Event ManagementMember, MPI Body of Knowledge Task Force
  • 3. 3
    Why the need for competency standards?
    Industry Landscape is Rapidly Changing…
    As part of the evolution of our profession, it’s time for globally accepted standards and practices such as those for more mature industries
    Greater scrutiny of industry
    Increased focus on ROI
    The value of meetings questioned
    Economic uncertainties
    Consolidation pressures
    Therefore…
    • Workforce needs difference skills
    • 4. Focus changing from hospitality affiliation to business and communication tool
    • 5. Urgency to prove effectiveness and value of meetings
    • 6. Need defined standards and training methods
  • Competency
    Standards
  • 7. The Approach
    MPI assembled a Task Force representative of expert practitioners and academics.
    The Task Force partnered with the Canadian Tourism Human Resources Council, a federal agency with significant experience in developing standards for industry segments.
    The Task Force based its work on the International Event Management Standard (IEMS), developed by the Canadian Tourism Human Resource Council and completed in June 2009.
    The Task Force modified IEMS for the meeting and business event industry with a focus on:
    relevance: tasks were important
    context: tasks, examples, terms and concepts were meaningful
    currency: standards reflected current and emergent practice
    completeness: standards were comprehensive and covered the scope of the profession
  • 8. Task Force Participants
    MANAGEMENT LIAISON
    Vicki Hawarden, CMP
    MANAGEMENT PARTICIPANTS
    Didier Scaillet
    Joyce Dogniez, CMM
    Dr. Graydon Dawson
    Brooke Dillier
    CTHRC PARTNERS
    Philip Mondor
    Val Nichols
    Brent Moore, CMP, CMM
    Eva Schausberger
    Amanda Cecil, PhD, CMP│Chair
    Terri Breining, CMP, CMM
    Betsy Bondurant, CMP, CMM
    Mary Davar, MBA, CMP, CMM
    Barbara Cummins, CMP, CMM
    Michael Goldsmith, CMP
    Eli Gorin, CMP
    Tyra Hilliard, Phd, JD, CMP
    Teresa John, MBA
    Carol Krugman, MEd, CMP, CMM
    Jessica Schanbaum
    Janet Sperstad, CMP
    Peta Helen Thomas, CMP, MBA
    Cara Tracy, CMP, CMM
    Alexandra Wagner
    Chrissy Ward, CAE
  • 9. Who is CTHRC?
    The CTHRC is a Canadian skills sector council whose goal is to improve on the quality of the Canadian labour force, and to assist businesses to be more flexible in meeting changing competitive demands. CTHRC is funded by the federal department of labour: Human Resources and Skills Development Canada (HRSDC). The Council works on behalf of the tourism sector to support a globally (including meetings and events) competitive workforce. www.cthrc.ca
    MPI partnered with CTHRC to create standards for meetings and business events. Working together, CTHRC advanced its cause of creating standards for its workforce, and MPI achieved the creation of competency framework that is the first to be recognized by a government agency. Together, each partner met its goals more effectively.
  • 10. What are the new Meeting and Business Event Competency Standards?
    Integrated outline of knowledge and skills required to be considered competent at managing a variety of meetings and business events at an expert level
    Benchmarked and informed by IEMS, CMP and APEX
    Contains skills and knowledge that describe a competent meeting professional
    Broad and inclusive to apply to a wide range of industry career paths and experience levels
  • 11. Do These Standards Replace the CMP?
    No, absolutely not. The Certified Meeting Professional designation is a certification based on knowledge of selected components of the meeting planning process
    These standards include the knowledge areas required to obtain the CMP and do not conflict with, but complement, the CMP requirements
    The International Competency Standards for Meeting and Business Event Management can be used as a basis for future certifications
  • 12. And now here is an outline of the new competency standards
    INTERNATIONAL COMPETENCY STANDARDS
    FOR MEETING AND BUSINESS EVENT MANAGEMENT
    OUTLINE
    STRATEGIC PLANNING
    PROJECT MANAGEMENT
    RISK MANAGEMENT
    FINANCIAL MANAGEMENT
    ADMINISTRATION
    HUMAN RESOURCES
    A
    B
    C
    D
    E
    F
    Manage strategic plan for meeting or event
    Develop sustainability plan for meeting or event
    Measure value of meetings
    1
    4
    Plan meeting or event project
    Manage meeting or event project
    Manage risk management plan
    Manage risks
    Develop financial resources
    Manage budget
    Manage cash handling
    Perform administrative tasks
    6
    8
    11
    Manage human resources plan
    Acquire staff and volunteers
    Train staff and volunteers
    Manage workforce relations
    12
    5
    7
    9
    13
    2
    10
    14
    15
    3
    COMMUNICATION
    STAKEHOLDER MANAGEMENT
    EVENT DESIGN
    SITE MANAGEMENT
    MARKETING
    PROFESSIONALISM
    L
    G
    H
    J
    K
    I
    28
    Select site
    Design site
    Manage site
    Manage site infrastructure
    Manage on-site communications
    Manage marketing plan
    Manage marketing materials
    Manage meeting or event merchandise
    Promote event
    Conduct public relations activities
    Manage sales activities
    23
    17
    16
    Design program
    Engage performers and entertainers
    Coordinate food and beverage services
    Design environment
    Manage technical production
    Develop plan for attendee/participant management
    Manage stakeholder relationships
    34
    Exhibit professional behaviour
    Conduct business communications
    35
    24
    18
    29
    25
    19
    26
    30
    27
    31
    20
    32
    21
    33
    22
  • 13. What will these standards accomplish for our profession?
    11
    Portable, globally recognized, standardized skills and knowledge
    Ability to hire employees who meet recognized standards
    Provide a better understanding of the new business realities for our industry
    Transition the profession to a business results focus
  • 14. Why should you care as an individual?
    Competency standards will:
    Create clear career paths and options
    Help you gain employment and advancement through proof of competency with certificates and certifications based on global standards
    Help you build and grow your business through your ability to hire competent, knowledgeable employees
    Create more job opportunities on a global basis with portable, proven skills
  • 15. How will MPI use these standards to enable your success?
    They will serve as the foundation of MPI’s global training program
    They will be introduced in 15 leading universities and institutes around the world. Partnerships to date include:
    Hong Kong Polytechnic University
    Qatar MICE Development Institute
    Ryerson University
    San Diego State University
    SKEMA Business School
  • 16. MPI Global Training
    The standards will be used to create all
    certificates and certifications for MPI.
    Executive Leadership Program
    Certification in Meetings Management (CMM)
    Global Certificate in Meetings and Business Events IV
    Introduction Basics Intermediate Advanced Strategic Executive
    Global Certificate in Meetings and Business Events III
    CMP Exam Preparation & Study Materials
    Global Certificate in Meetings and Business Events II
    Global Certificate in Meetings and Business Events I
    Skills Assessment
    Introduction to the Meeting & Event Industry
  • 17. How will MPI use these standards to enable your success?
    Additionally, the standards will drive the development of:
    • MPI education products and services
    • 18. Research
    • 19. Textbooks
    • 20. One+ magazine content
    • 21. Visual representation of career paths
    • 22. An updated framework for the skills assessment tool
  • Next Steps
    Community input through January 31, 2010
    Task Force reviews all the comments in February 2010
    Final standards will be released at MeetDifferent 2010
    Endorsement from other organizations and governmental agencies will be sought
    Standards will be updated regularly to remain current and credible
    Remember, the deadline to provide commentary is January 31!
  • 23. MPI is seeking your feedback
    on the International Competency Standards for Meeting and Business Event Management!
    Comments accepted through January 31
    To Comment:
    Review each standard and determine: Is it complete?
    Is it accurate?
    If you have recommendations, record reference number and:
    Click here to view the standards and provide comments by January 31:
    www.mpiweb.org/standards
    Describe what should change
    Provide brief explanation on why the change is needed
    Partial review or general commentary also welcome
    Specific knowledge
    and abilities associated with the task / skill
    Task / skill
    Reference number
    Questions? Email Vicki Hawarden,
    MPI’s VP of Knowledge
    vhawarden@mpiweb.org