Communication Tips for Leaders
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Diana Sutherland and Anne Cicero, Nov. 17, 2010
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Communication Tips for Leaders
- 1. WWW.MISSOURIREALTOR.ORGWWW.MISSOURIREALTOR.ORG Leader Communication: What to say, what not to say, and how to get your message out to members and media Diana Sutherland, past president, MAR Anne Cicero, communications director, MAR
- 2. WWW.MISSOURIREALTOR.ORG Media Interview Don’ts • Don’t say “no comment” (explain why you can’t comment) • Don’t be defensive • Don’t deviate from key messages, ramble • Don’t give an interview on the spot • Don’t use jargon • Don’t go “off the record” • Don’t wear sunglasses on TV • Don’t use your cell phone, if possible
- 3. WWW.MISSOURIREALTOR.ORG Media Interview Do’s • Do have a designated spokesperson • Do be honest, transparent • Do ask for the reporter’s deadline, respond in a timely manner • Do prepare a few notes • Do find a quiet space to conduct the interview • Do put people first • Do stick to the facts • Do be brief and concise
- 4. WWW.MISSOURIREALTOR.ORG Press Release Tips • Is it newsworthy? Who is your audience? • Provide contact information (phone, e-mail, website) • Use inverted pyramid-style writing • Follow correct format • Proofread carefully • Consider posting release to website, Facebook or Twitter, in addition to sending to media (be sure to “follow” local media online • Build relationships with local reporters • Monitor media coverage
- 5. WWW.MISSOURIREALTOR.ORG Resources • Talking points on a variety of topics from NAR (for media interviews) – www.realtor.org/talkingpoints • NAR’s Surround Sound Campaign (toolkit for reaching consumers) – www.realtor.org/press_room_secured/surroundsound • How to spin negative economic news – http://www.realtor.org/eomag.nsf/pages/Forecastswi02 • MAR’s monthly stats reports and talking points – www.missourirealtor.org (Members Only, Market Stats)
- 6. WWW.MISSOURIREALTOR.ORG In Closing… President Wilson once said he could talk on any subject for an hour without much preparation, but he would need a week to prepare a five- minute talk on the same subject… Questions? Thank you.
- 7. WWW.MISSOURIREALTOR.ORG In Closing… President Wilson once said he could talk on any subject for an hour without much preparation, but he would need a week to prepare a five- minute talk on the same subject… Questions? Thank you.