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An Interconnected   Ecosystem of Fans   Marketing Music Through Non-Linear Communication                                  ...
▰ Problem ▰             ▰ Solution ▰                           ▰ Future ▰#nonlinear     ▰ Hello ▰         @Spartz
Age of Non-Linearity                                                     Non-linear networks.                             ...
3 Realities of the Digital Age                         Music                                   is not the                 ...
The Selfish Consumer*   Mine! All    mine!                              * Thought experiment only!#nonlinear     ▰ Solutio...
1. A Story Worth Sharing#nonlinear   ▰ Problem ▰     @Spartz
2. Retention aka Building            Your Ecosystem  What it is:  A tribe, a movement, 1000 True  Fans.  What it’s not:  A...
3. Listening             =       Selling#nonlinear       ▰ Solution ▰   @Spartz
The Artist  Creator, connector,  instigator, ambassador, host,   a central node.#nonlinear              ▰ Future ▰   @Spartz
The Label     Fragmented.        Networked.    Service provider.#nonlinear           ▰ Future ▰   @Spartz
The Brand    Stimulator. Sponsor.      Expertise-       sharing.                                 CC BY-NC-SA 2.0 flickr.co...
basbasbas.com/thesis   Get yourself interconnected.                                  Bas Grasmayer                        ...
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Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation

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"Marketing Music through Non-Linear Communication" was the theme of this attention-grabbing address, by zvooq's Bas Grasmayer (@spartz), at midem's Visionary Monday, January 30, 2012.

More on http://blog.midem.com

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Transcript of "Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation"

  1. 1. An Interconnected Ecosystem of Fans Marketing Music Through Non-Linear Communication Bas Grasmayer Head of Information Strategy, Zvooq#nonlinear ▰ Hello ▰ @Spartz
  2. 2. ▰ Problem ▰ ▰ Solution ▰ ▰ Future ▰#nonlinear ▰ Hello ▰ @Spartz
  3. 3. Age of Non-Linearity Non-linear networks. Non-linear communication. Non-linear thinking & remembering.CC BY-NC-SA 2.0 flickr.com/photos/chibijosh#nonlinear ▰ Problem ▰ @Spartz
  4. 4. 3 Realities of the Digital Age Music is not the product. Music is not the product. Varying expectations for price & product. Varying expectations Convenience Rules Everything Around Me, CREAM. for price & product. Convenience is King.#nonlinear ▰ Solution ▰ @Spartz
  5. 5. The Selfish Consumer* Mine! All mine! * Thought experiment only!#nonlinear ▰ Solution ▰ @Spartz
  6. 6. 1. A Story Worth Sharing#nonlinear ▰ Problem ▰ @Spartz
  7. 7. 2. Retention aka Building Your Ecosystem What it is: A tribe, a movement, 1000 True Fans. What it’s not: A fan club, a website, a forum, a Facebook fanpage. CC BY-NC-SA 2.0 flickr.com/photos/chibijosh#nonlinear ▰ Problem ▰ @Spartz
  8. 8. 3. Listening = Selling#nonlinear ▰ Solution ▰ @Spartz
  9. 9. The Artist Creator, connector, instigator, ambassador, host, a central node.#nonlinear ▰ Future ▰ @Spartz
  10. 10. The Label Fragmented. Networked. Service provider.#nonlinear ▰ Future ▰ @Spartz
  11. 11. The Brand Stimulator. Sponsor. Expertise- sharing. CC BY-NC-SA 2.0 flickr.com/photos/susanvang#nonlinear ▰ Future ▰ @Spartz
  12. 12. basbasbas.com/thesis Get yourself interconnected. Bas Grasmayer bas@basbasbas.com#nonlinear ▰ Thank You ▰ @Spartz
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