Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation
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Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation

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"Marketing Music through Non-Linear Communication" was the theme of this attention-grabbing address, by zvooq's Bas Grasmayer (@spartz), at midem's Visionary Monday, January 30, 2012....

"Marketing Music through Non-Linear Communication" was the theme of this attention-grabbing address, by zvooq's Bas Grasmayer (@spartz), at midem's Visionary Monday, January 30, 2012.

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Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation Presentation Transcript

  • An Interconnected Ecosystem of Fans Marketing Music Through Non-Linear Communication Bas Grasmayer Head of Information Strategy, Zvooq#nonlinear ▰ Hello ▰ @Spartz
  • ▰ Problem ▰ ▰ Solution ▰ ▰ Future ▰#nonlinear ▰ Hello ▰ @Spartz
  • Age of Non-Linearity Non-linear networks. Non-linear communication. Non-linear thinking & remembering.CC BY-NC-SA 2.0 flickr.com/photos/chibijosh#nonlinear ▰ Problem ▰ @Spartz
  • 3 Realities of the Digital Age Music is not the product. Music is not the product. Varying expectations for price & product. Varying expectations Convenience Rules Everything Around Me, CREAM. for price & product. Convenience is King.#nonlinear ▰ Solution ▰ @Spartz
  • The Selfish Consumer* Mine! All mine! * Thought experiment only!#nonlinear ▰ Solution ▰ @Spartz
  • 1. A Story Worth Sharing#nonlinear ▰ Problem ▰ @Spartz
  • 2. Retention aka Building Your Ecosystem What it is: A tribe, a movement, 1000 True Fans. What it’s not: A fan club, a website, a forum, a Facebook fanpage. CC BY-NC-SA 2.0 flickr.com/photos/chibijosh#nonlinear ▰ Problem ▰ @Spartz
  • 3. Listening = Selling#nonlinear ▰ Solution ▰ @Spartz
  • The Artist Creator, connector, instigator, ambassador, host, a central node.#nonlinear ▰ Future ▰ @Spartz
  • The Label Fragmented. Networked. Service provider.#nonlinear ▰ Future ▰ @Spartz
  • The Brand Stimulator. Sponsor. Expertise- sharing. CC BY-NC-SA 2.0 flickr.com/photos/susanvang#nonlinear ▰ Future ▰ @Spartz
  • basbasbas.com/thesis Get yourself interconnected. Bas Grasmayer bas@basbasbas.com#nonlinear ▰ Thank You ▰ @Spartz