60. How OWS occupied
the minds of a
global audience!
The OccupyWallStreet Message Concept
61. • Inspired by the Social Media Arab Spring Revolution, on
23 August 2011, a 28-year-old NYC activist named Chris
came up with a unique but simple idea.
• “The truth is that it was just one of those random,
simple thoughts”, said Chris.
1. Take a photograph of yourself holding a sign
2. Explain how the financial crisis has affected you
3. Sign anonymously with “We are the 99%”
4. Post it online.
• 2,000 profiles were uploaded in 2 months.
• The phrase quickly went viral around the world.
• Soon it was adopted as “the” global protest slogan!
62. Slogan:
We are
the 99%
Simple
Viral
Global
Inclusive &
Anonymous
72. Unfortunately, the establishment can also be very clever…
Old Anti-Mask
Law Foils
Wall Street
Protestors
Since the start of the Occupy Wall Street protest on Saturday,
at least five people have been cited for violating a little-known
New York law that bans masks at gatherings of two or more
people unless it's "a masquerade party or like entertainment."
98. But, no matter how
simple the “99%”
message is, some
will never
understand!
Imbedded video: (copy & paste to view)
www.youtube.com/watch?v=vAWv9gV8Cxo
99. The video also shows that
“We are the 99%”
was also…
...a memorable “marching” slogan!