Increasing competitiveness of macedonian businesses through csr

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Presentation held by Ms. Katerina Spasovska as a part of the The Corporate Social Responsibility Session at the 8th SEEITA and 7th MASIT Open Days Conference, 14th-15th October, 2010

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Increasing competitiveness of macedonian businesses through csr

  1. 1. Katerina Spasovska, Development Coordinator Center for Institutional Development Increasing competitiveness of Macedonian businesses through CSR -The Case of Business Leaders Forum Macedonia - 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  2. 2. Content • Short Info about the Center for Institutional Development –CIRa • CIRa Capacities • Social Responsibility of CIRa • CSR case: BUSINESS LEADERS FORUM Macedonia: rationale behind the initiative, description, founding members, activities, membership 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  3. 3. Short Info about CIRa Civil Society Organization funded in 2004, with a mission to strengthen capacities of civil society, businesses and local communities for achieving tangible societal changes Foremost known by pioneer initiatives: • Law on donations and sponsorships • Administration of Corporate Funds • Public philanthropic campaigns • “Leaders in Social Responsibility Awards” • Electronic Newsletter “Philanthropy in Macedonia” • Business Leaders Forum Macedonia 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  4. 4. CIRa capacities • 17 experienced professionals with different educational backgrounds • 4 floor building with 8 offices, meeting/ training room for 20 people, library, 3 vehicles, professional training equipment • Great network of partners that have been participating in our activities • Annual budget of around 1.000.000 EUR distributed in the community . 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  5. 5. Everybody talks about CSR, but… “You must be the change you wish to see in the world” Mohandas Karamchand Gandhi 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  6. 6. Social responsibility of CIRa Towards the employees: participative decision making, competitive salaries and daily allowance rates, life insurance policy, paid annual health check, business mobile, loans without interest, flexible working hours, compensation days for overtime work, paid consultations with a psychologists, usage of vehicles for private needs, professional development and volunteering opportunities 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  7. 7. Social responsibility of CIRa Towards vendors: annual and multiannual contracts (in return we get free services, discounts and vouchers), payment on time, partnership and friendship (participation on our events-Santa Clause), strengthening of their capacities (sharing our inventory, system and working procedures) , raising their awareness about CSR (vendors as donators to our activities) 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  8. 8. Social responsibility of CIRa • Towards the target group of beneficiaries/ clients: donation of equipment, volunteering of CIRa staff, free of charge facilities, equipment and dumping prices for NGOs with limited finances, continual communication and support • Towards the community: Targeting social problems and running public campaigns with volunteering engagement of CIRa employees and financial support by CIRa unrestricted funds 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  9. 9. CSR case: Business Leaders Forum initiative 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  10. 10. Business Leaders Forum Macedonia • First Initiative of this kind in Macedonia Started in 2008 by the Center for Institutional Development with support from Pontis Foundation (administrator of BLF Slovakia) and SlovakAid • The main aim: to link and consolidate knowledge in order to help Macedonian companies to achieve competitive advantage by applying CSR principles in their business models 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  11. 11. Rationale behind the BLF: CSR Challenges to Macedonian Companies • Lack of understanding about CSR and its benefits • Lack of skills and knowledge to apply the concept • Shortage of funds to make CSR works • Lack of communication channels for sharing information on CSR issues, possibilities and trends • Lack of cooperation and mutual initiatives between the “peers” 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  12. 12. Rationale behind the BLF: CSR Challenges to Macedonian Companies • Lack of media support for promotion of good CSR examples i.e. journalists are hardly recognizing responsible businesses-they treat only those who are irresponsible • Lack of governmental support/motivation to entrepreneurs or companies to run the CSR model of business 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  13. 13. What is BLF? A Platform that brings together small, medium and large-sized companies’ committed to run the business in a responsible way by integrating CSR principles into the business models and everyday operations in order to provide long-term sustainability of their businesses and the country as a whole. 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  14. 14. Business Leaders Forum Macedonia Founded on May 26, 2010 by 6 companies with strong CSR focus: • Ading AD Skopje • Gemak Trejd • INet • Makedonski Telekom AD – Skopje • KPMG Macedonia DOO Skopje • TTK Bank s.c. Skopje Center for Institutional Development is Administrator of BLF. 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  15. 15. Business Leaders Forum Macedonia By Signing the Memorandum of Understanding, 6 Executive Directors have agreed to apply the CSR principles in their work and to share their knowledge and experience with other BLF members. 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  16. 16. Business Leaders Forum Macedonia BLF mission is to support members to plan, implement, assess and improve their CSR activities in order to achieve sustainable business growth that increases company profit and produces positive economic, social and environmental effects for community development. 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  17. 17. BLF activities • Strategic counseling and education to member companies • Innovation and learning-organization of regular meetings, debates, workshops, trainings, conferences etc • Helping businesses to get connected with stakeholders and develop successful cross-sector partnerships. • Implementation of joint activities for improvement of the business environment and community development • Promotion of the best CSR practices and sharing of ideas, information and experience at local and international level 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  18. 18. BLF Membership • Only companies can become members of BLF. • Interested companies should contact CIRa, fill out CSR Profile template and the BLF Membership Application Form. • The existing BLF members decide on the acceptance of a new members by voting at quarterly session. • The work of BLF is supported by the membership fee paid by its members 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  19. 19. BENEFITS from BLF MEMBERSHIP • LEARNING the best practices from “peers”-the leaders of the Macedonian business community • Access to INFORMATION and EXCHANGE OF IDEAS • SUCCESSFUL POSITIONING in the market as leader of change- implementation of projects that affect community and business environment • SAVING COSTS-sharing resources with other members • SELF PRESENTATION on BLF events, increased PUBLICITY and IMAGE as good corporate citizen • SOCIAL CAPITAL gained through Networking and partnerships 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  20. 20. The era of declaratory CSR is over… stakeholders are looking for results 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  21. 21. QUESTIONS? 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org
  22. 22. Thank you for your attention! 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference 14-15 October 2010, Ohrid www.seeita.org

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