58. What’s in your bag or briefcase?
(National survey carried by source-e, September 2007)
59. 89% of respondents would retain an item of
promotional merchandise they had been given
in their briefcase, work bag or handbag.
69% would retain the item rather than pass it
on to a family or colleague member.
USB stick is second only to pens as the most
frequently carried item and second most
important.
Findings….
60. ‘This new survey shows that the British public
don’t only retain these items on their desk but
also carry these items with them at all times in
their briefcase/ work bag or hand bag and
making valuables use of them on a regular
basis. Promotional merchandise influences
purchases’.
(David Lebond- Executive director for Source-e and Chairman
of the British Promotional Merchandise Association)
61. 10% said USB sticks was their most popular choice.
23% said pens were the most important.
10% stated they carried around key rings.
57% stated that other items were
more popular.
USB St
Pens
Keyring
Others
The most popular item of Promotional Merchandise
carried around.
62. 38% selected a pen
18% chose USB
Sticks
14% would retain their diary
28% said others
Whilst only 3% stated their
personal organiser.
The items most likely to be kept by respondents
63. 71% of respondents had heard of the company
that presented them with the item.
The same number (71%) could name the
company that had presented them with the
item.
This suggesting that repeat exposure to an
item that is used on a regular basis is
remembered.
64. 54% of those questioned had already
purchased something from one of the
companies that had supplied them with a
piece of promotional merchandise.
65. 90% of respondents believe that promotional
merchandise increases a company’s brand
awareness.
66. We are endorsed by the ‘BPMA’ meaning you will benefit from our:
Professionalism
We follow a strict BPMA code of conduct to protect end users
Knowledge and expertise
A written product specification will be produced and agreed
Samples will be provided to ensure
sufficient product quality
A production and delivery schedule will
be issued as part of our contract with you
Why buy promotional merchandise from us?
67. Commitment to quality
From planning through to evaluation, we will help you to deliver the best
possible solution to your client.
Quality control procedures ensure our merchandise complies with relevant
legislative and safety controls
Credibility
A full quotation will be provided on receipt of the detailed brief. Any
additional cost e.g. delivery,
tooling etc will be clearly shown
Should things go wrong, we will contact
you immediately to offer alternative
solutions
69. About Source-e:
An online and printed catalogue sourcing company that will design, create and
deliver promotional items to fit any brief or budget.
A member of the UK’s leading buying group and fully supports ethical trading
(including ETI and SA8000) and operates under a strict ethical policy and will
only use factories and suppliers that respects social accountability.
For further information on Source-e visit
www.source-e.co.uk
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