Palestra sobre otimização de websites para mecanismos de busca, ministrada na XVII Semana Tecnológica do IST-Rio, em 17/10/2012.

1. Otimização de websites para mecanismos de
busca

3. Fonte: Estratégia Digital (Foto/divulgação)

4. Yahoo! - 1998
Google - 1996

17. PARA DESENVOLVEDORES:
- Apache Ant;
- Compressores de imagens;
- Ferramentas para desenvolvedores do Firefox/Google/Opera/IE;
- Google Webmaster Tools;
- Bing Webmaster Tools;
- Yslow;
- W3C Validator.
PARA ANALISTAS DE MÉTRICAS:
-Google Tool Set: Analytics, AdWords, Adwords Keyword Tool,
Adsense, Places, Insights, Page Rank;
- Alexa Page Rank.

20.  http://web.archive.org/web/19981212034238/http://www.yahoo.c
om/
 http://web.archive.org/web/19981212034238/http://www.google.
com/
 http://2.bp.blogspot.com/-
3RJNzSCz1AY/TZgSmk7rnwI/AAAAAAAAAaA/b1H4EqjsJik/s1600/w
wally.jpg
 http://www.google.com.br/imgres?q=seo+white+hat+png&hl=pt-
BR&biw=1366&bih=653&tbm=isch&tbnid=EAAzyrcNidUcEM:&imgre
furl=http://toginet.com/shows/seoradio&imgurl=http://seattleorga
nicseo.com/images/Tad%252520Szewczyk.jpg&w=411&h=320&ei=
P6E_ULvbEseQ6gH6zoHwBQ&zoom=1&iact=hc&vpx=714&vpy=150
&dur=183&hovh=198&hovw=254&tx=171&ty=128&sig=11442506
3926208483934&page=1&tbnh=139&tbnw=177&start=0&ndsp=18
&ved=1t:429,r:3,s:0,i:79
 http://www.mundoseo.com.br/wp-
content/uploads/2008/09/hats.png

21.  http://www.mundoseo.com.br/wp-
content/uploads/2008/09/hats.png
 http://imgcdn.nrelate.com/image_cache/www.mestreseo.com.br/3b
bf32b74bb93debfc00f89ad2785b1f_thumb_vader-thumb.png
 http://articlesdownload.com/wp-content/uploads/2012/04/Grey-
Hat-SEO-Techniques.jpg

22.  http://www.estrategiadigital.com.br/servicos/marketing-digital/
 http://www.emarket.ppg.br/otimizacao-de-site-seo
 http://www.google.com
 http://www.yahoo.com
 http://www.bing.com
 http://webinsider.uol.com.br/2008/07/15/mas-o-que-e-
branding-afinal/
 http://tweakyourbiz.com/marketing/2012/03/08/seo-vs-sem-is-
there-a-difference/
 http://seo.tecnlog.com/seo/
 http://articlesdownload.com/2012/04/02/grey-hat-seo-
techniques/
 http://www.solucoeslab.com.br/lab/index.php/category/seo/