1. The Concept i Beacon
PREVOST Typhaine
BENINTENDI Lorine
MBA 2A
Mrs Craig
2. iBeacon Technology
โข Ibeacons or Beacons are a low-cost
piece of hardware
โข They are small enough to be attached to
a wall or countertop
โข It uses battery-friendly, low-energy
Bluetooth connections to transmit
messages or prompts directly to a
smartphone or tablet.
โข They are poised to transform how
retailers, event organizers, transit
systems, enterprises, and educational
institutions communicate with people
indoors.
3. How does it work with mobile devices?
โข iBeacon is the name for Appleโs technology standard
โข It allows Mobile Apps (running on both iOS and Android
devices) to listen for signals from beacons in the physical
world and react accordingly.
โข iBeacon technology allows Mobile Apps to understand their
position on a micro-local scale, and deliver hyper-contextual
content to users based on location.
โข The underlying communication technology is Bluetooth Low
Energy.
4. Personalized service for an independent hotel
For a Hotel-Spa
๏ Send personnalized information on new or specific treatments based on
the information form that the client has to fill up before doing a
treatment at the spa
๏ So based on :
๏ Skin type
๏ Illness or problems (difficulty to sleep , problem of stress)
๏ Specific allergies
5. What do hoteliers have to understand to use
Beacon tech without cyberstalking?
โCyberstalking is a crime in which the attacker harasses a victim using electronic
communication, such as e-mail or instant messaging (IM), or messages posted to a
Web site or a discussion grour. A cyberstalker relies upon the anonymity afforded by
the Internet to allow them to stalk their victim without being detectedโ
6. Hoteliers have to understand the following:
๏ง Privacy sphere of guests
๏ง Clientsโ will to control their own life /
They do not wish to be controlled
Hoteliers have to:
๏ง Ask permission to clients to use the
application
๏ง Option for clients to turn the application
off
๏ง Specify that clientsโdata will stay
confidential
7. What is the management benefit of data collected using mobile
interactions - both guests and staff.
For guests:
๏ Promotions as they move through a mall,
๏ Providing notifications about flight delays to travelers who are waiting to
board an airplane
๏ Displaying details about a work of art as museum visitors enter an
exhibition hall.
๏ Timeโs saving
๏ Detailed information on desired services and also on additional services
For staff:
๏ Key information for personalizing services
๏ Influence shoppers at the point of decision
๏ Managing and controlling the purchasing path
8. ๏ Promotional offers
๏ Detailed information
๏ Personalized services
๏ Guest guidance
How would you use these analytics to create
innovative services?
9. With the Ibacon sephora app clients can :
โข Purchase their different products by category
โข Access their loyalty rewards account
โข See beauty boards and watch tutorials
โข See which products are under a particular mobile
promotion
โข Scan items to see reviews
Ibacon sephora approach
10. Future planned improvements :
โข Add a button on the home screen of the app to improve its
usage by customers
โข Create an access to clients favorite products list while they are
in the store so they can modify it or check if there are
promotions on some products
โข Add a map to localize desired products
โข Add an interation platform to exchange with reps
Ibacon sephora approach
11. โข Give the opportunity to clients to see day to day breakfast
menu when they are approaching the breakfast room
โข Display the different program of the spa and discounts when
they are approaching the spa area
โข Display restaurant menus when they are next to the
restaurant
โข Giving them information on external activities, restaurants,
cafรฉs and sightseeing at the time they are passing by the
reception
Sephora approach used effectively by hotels