Journey to health-Session 6-Digital Marketing

1. Journey
to health
 PREVOST Typhaine
 BENETEAU Mathilde
 BENINTENDI Lorine
 MAATOUK Omar
MBA 2A

2. Customer Journey
Pre Stay
Lobby
In
Destination
Post Stay

3. Pre-Stay
• Beacon Technology: Pre implement all leisure & well
being activities in a given geographic location. Once the
guest enters this radar, s/he will receive a pop up
massage with all the well being promotions within the
hotel and in the surrounding areas.
• Upon reservation, an access to a well being app.
accessible to all customers (ex: la valériane) is made
available to start your “health journey”

4. Lobby• Beacon technology:
when arriving at the
hotel, in the lobby, real
time information is
given to the guest on
healthy activities going
on in the hotel and in
the surrounding area.
Wellness amenities are
being made available
the moment a guest
walks through the door.
• Jet Lag Recovery
massage upon check-in
• app with well being
amenities & services:
Essential oils in the
room/Pillow menu
Temperature/Humidifier/
Light therapy/Download
music and movies
• Relaxing music (birds,
piano, waves, rain, etc.)

5. In Destination
- Amenities
• Healthy Breakfast with in season
ingredients for detox (ex: healthy
smoothies) taking into
consideration
• Healthy snacks in the rooms
• Mattresses made without harmful
VOCs or toxic chemicals and off-
gases
• A fitness room with podcasts
including “Switching Off From
Work” and “Getting Ready For
Sleep.”
• Fitness machines in the guest
rooms
• Showers with Vitamin C-infused
water
• Bio shower
products/moisturizers, etc.
• Offering seminars on a healthy
lifestyle
• Business seminars with health
conscious amenities & facilities,
with plants, healthy food,
essential oils… that would
enable the business guests to be
more efficient in a stress
free/relaxing environment.
• Seminars would be led in
a veranda if the hotel has
one, with daylight, plants,
essential oils, healthy
snacks, etc.
• The customer will be
consuming in different
outlets, mentioned on the
platform. Using the
#journeytohealth, if the
customer consumes over
€50 using at least 5
different outlet, the
customer will get a 15%
on his/her next stay

6. Post Stay
• Send promotions for next stay, based on guests’ health,
wishes, purposes of travel (leisure/business), jet lag
• App La Valériane helps to keep track of your healthy
lifestyle. This app enables the guest to elaborate a diagnosis
of the guest experience on his/her health. Enabling the
customers to make a follow up on the evolution of their
healthy lifestyle.
• Hotel App (journeytohealth) allows the guest to have access
to information on all healthy events/places to go throughout
the city.
• Album photo with guests pictures, social media feed

7. Partners: « Coup de cœur »
• Chambelland, a bakery
100% gluten free
• The Café Pinson, a vegetarian
restaurant also lactose and
gluten free

8. Partners: « Coup de cœur »
• “Pousse-Pousse”, A establishment with
both a restaurant and a grocery side. It
offers mainly healthy raw food.
• Yumi, which propose all sort
of freshly squeezed juices