Loras College is proud to present our annual Business Analytics Symposium on March 27, 2014 at the Grand River Center in Dubuque, IA. Industry experts will share their insights about the evolving field of business analytics opportunities. Learn about everything from best practices when analyzing data to the importance and benefits of building a culture of analytics within your organization. To learn more, secure your seat or to take advantage of group discounts visit www.loras.edu/bigdata.

2. 2013 ANALYTICS SYMPOSIUM
February 12, 2013
Grand River Center
Dubuque, Iowa
Executive Panel
Amy Mayer
Vice President
Cap Gemini
Rich Clayton „87
Vice President of Marketing
Oracle Business Analytics
Tim Suther „82
Chief Marketing Officer
Acxiom
Dave Pooley
Vice President
Peloton Group
Chris Kohlmann
Information Service
Manager
City of Dubuque

3. 3
Panel Topics
• Building Analytic Culture
• Analytic Processes & Frameworks
• Data Scientist / Skills
• Getting Started

4. 4
Industrializing Business Analytics
“As analytics grow more popular and central to business
strategies, there is also a need to produce analytical
miracles repeatedly, reliably and quickly.”
Thomas Davenport

5. 5
Analytic Culture

6. 6
Changing Your Culture….
“In God We Trust, All Others Bring Data”

9. 9
Analytic Processes

10. 10
Performance Management Framework
 Set strategy and goals
 Define key initiatives and KPIs
 Assign accountability
 Long term planning scenario‟s
 Customer acquisition
 Capital structure/financing
 Allocate strategic targets
 Financial budgeting
 Operational planning
 Rolling forecasts
 Financial and operational
 Revenue, profits, KPIs
 Efficiency and utilization
 Benchmarking and metrics
 Variances to budget
 Market Trends
 Profitability Drivers
 Financial & Statutory
 Management Reporting
 Compliance
 Sustainability Metrics

11. 11
Data Scientists &
Critical Skills

12. 12

13. 13
The technical challenges of using big data are very real.
But the managerial challenges are even greater —
starting with the role of the senior executive team.
Andrew McAfee
Research Scientist, MIT Sloan
More Management Challenge Than Science

14. 14
Getting Started

15. 15
Start Simple and Evolve BI Strategy

16. 16
Q & A