Digital Presence: Websites and SEO (GoDaddy)

BITBYBITCREATING CONTENT FOR YOUR
WEBSITE IN STRESS-FREE CHUNKS.

GODADDY FOR SMALL BUSINESS 2014 2
HEY EVERYONE! I’M
SHAWN. I WORK AT
GODADDY. I AM A
SMALL BUSINESS
SUPER-FAN.

GODADDY FOR SMALL BUSINESS 2014
DIY 3

TOTALLY AMAZING RICE
(For those sad people who don't own rice cookers.)
!
+ 1 cup long-grain white rice
+ 1-3/4 cups of water
+ Smidge of olive oil (optional)
+ Sea salt (optional)
!
Looks easy, don't it? Not if you've been living on instant
food and breakfast cereal for 15 years. That's sad.
Because rice done right is AMAZING. Billions of people
can't be wrong. It's time you ﬁgured it out.
!
First, you've got to rinse the rice. Use your hands. Do it
twice. Strain the water. Then let the rice sit in a new,
clean bowl of cold water for 20 minutes. ---->
!
!
!
!

WANT TO KNOW WHAT
I'VE LEARNED SO FAR?
6

IT'SANART.
7

Week 1
!
Research rice.
What's the best?
Brown or white?
New pot?
Week 2
!
Attempt no. 1.
Avoid the sticky kind.
20 minutes or less.
Make 3 cups total.
Week 3
!
Attempt no. 2.
Sticky sticky stick.
60 min or less.
Make 3 cups total.
Week 4
!
Attempt no. 3.
Time for pudding.
60 min or less.
Make 6 cups total.
Week 5
!
Attempt no. 4.
Go big. Go fried.
60 min or less.
Make 6 cups total.
Week 6
!
Attempt no. 5.
Very simple.
30 min or less.
Make 3 cups total.
THISISMYSCHEDULETOLEARNHOWTOCOOKRICE

WHAT DOES THIS HAVE
TO DO WITH MY
BUSINESS?
9

Week 1
!
Research.
Find sites like mine.
Find stuﬀ I like.
Read.
Week 2
!
Homepage.
Decide call-to-action.
Draft mission.
Draft explanation.
Week 3
!
Review Homepage.
Research About pages.
Draft About page.
Read.
Week 4
!
Review About page.
Find Tweeters.
Publish pages.
Find blog.
Week 5
!
Email blogs.
Outline post.
Draft post.
Contact page.
Week 6
!
Research.
Revise Homepage.
Try new call-to-action.
Read.
THISISMYSCHEDULETOLEARNHOWWRITESTUFF

COOKINGRICE
1. RINSE
2. REST
3. BOIL

COOKINGRICE
1. RINSE
2. REST
3. BOIL
4. SET

COOKINGRICE
1. RINSE
2. REST
3. BOIL
4. SET
5. FLUFF

COOKINGRICE WRITINGSTUFF
1. RINSE
2. REST
3. BOIL
4. SET
5. FLUFF

1. RINSE
2. REST
3. BOIL
4. SET
5. FLUFF
1. DRAFT

1. RINSE
2. REST
3. BOIL
4. SET
5. FLUFF
1. DRAFT
2. REST

1. RINSE
2. REST
3. BOIL
4. SET
5. FLUFF
1. DRAFT
2. REST
3. REVIEW

1. RINSE
2. REST
3. BOIL
4. SET
5. FLUFF
1. DRAFT
2. REST
3. REVIEW
4. REVISE

WHAT ABOUT EDITORS?
25

1. RINSE
2. REST
3. BOIL
4. SET
5. FLUFF
1. DRAFT
2. REST
3. REVIEW
4. REVISE
5. PUBLISH

WE'RE A LAZY BUNCH
OF READERS.
30

1. FOCUS ON SOMEONE.
2. USE YOUR VOICE.
3. COUNT YOUR WORDS.
4. CHUNK.
5. TEST IT (WITH ROBOTS).
31

WE’RE GONNA FOCUS ON THIS GUY.

HEYEVERYONE.MEETELLIOT.
AGE: 37
CITY: PEORIA
EDU: M.F.A
JOB: MUSICIAN
MUSIC: KEXP
CEREAL: CTC
GOALS: TRAVEL
SHOES: VISION
SLEEP: BACK
CHEESE: SWISS
PANTS: JEANS
FILM: XANADU

52%
HOWDOYOU
PRIMARILYGET
THEWORDOUT?

52%
HOWDOYOU
PRIMARILYGET
THEWORDOUT?
WORDOFMOUTH

WHY SHOULD I FOCUS
ON WORD COUNT?
38

SEO 39

300

Every pop song, symphony, jingle, ditty, and aria in the Western
World starts with just twelve notes in the chromatic scale.
Everything on the planet, including each of us, is made up of
just 118 known chemical elements. Constraints? Absolutely. But
they’re a starting point for seemingly endless creativity and
possibility.
!
—David Sturt

300

A ANATOMY OF A WEB PAGE LINK | LINK | LINK | LINK | LINK
THIS IS A HEADLINE
THIS IS A WITTY SUBHEADING
We like to call this paragraph the lede. That's not to be
confused with another word that sounds exactly the same
and also means something similar. You know what I'm talking
about. It's confusing.
!
* Bold bullets are a good way to call attention.
* Our eyes are naturally drawn to them.
* They might be the only thing we read.
YOU SHOULD DO THIS! CLICK ME.
SOME GREAT IDEAS LEARN MORE
It's always a great idea to
give your visitors something
for free when they stop by
your site. Ideas. Advice.
Stuﬀ to share. Coupons.  
 
Try it. It works. Share your
world with them.
What if they're totally
interested, but they want to
see how long you've been in
business or if you like the
same kind of pancakes you
like?
!
Here's where they ﬁnd out.

READABILITY
47

Among other public buildings in a certain town, which for many reasons it will be prudent to refrain from
mentioning, and to which I will assign no fictitious name, there is one anciently common to most towns, great or
small: to wit, a workhouse; and in this workhouse was born; on a day and date which I need not trouble myself to
repeat, inasmuch as it can be of no possible consequence to the reader, in this stage of the business at all events;
the item of mortality whose name is prefixed to the head of this chapter.
For a long time after it was ushered into this world of sorrow and trouble, by the parish surgeon, it remained a
matter of considerable doubt whether the child would survive to bear any name at all; in which case it is somewhat
more than probable that these memoirs would never have appeared; or, if they had, that being comprised within a
couple of pages, they would have possessed the inestimable merit of being the most concise and faithful specimen
of biography, extant in the literature of any age or country.
!
Although I am not disposed to maintain that the being born in a workhouse, is in itself the most fortunate and
enviable circumstance that can possibly befall a human being, I do mean to say that in this particular instance, it
was the best thing for Oliver Twist that could by possibility have occurred. The fact is, that there was considerable
difficulty in inducing Oliver to take upon himself the office of respiration,- a troublesome practice, but one which
custom has rendered necessary to our easy existence; and for some time he lay gasping on a little flock mattress,
rather unequally poised between this world and the next: the balance being decidedly in favour of the latter. Now,
if, during this brief period, Oliver had been surrounded by careful grandmothers, anxious aunts, experienced
nurses, and doctors of profound wisdom, he would most inevitably and indubitably have been killed in no time.
There being nobody by, however, but a pauper old woman, who was rendered rather misty by an unwonted
allowance of beer; and a parish surgeon who did such matters by contract; Oliver and Nature fought out the point
between them. The result was, that, after a few struggles, Oliver breathed, sneezed, and proceeded to advertise to
the inmates of the workhouse the fact of a new burden having been imposed upon the parish, by setting up as loud
a cry as could reasonably have been expected from a male infant who had not been possessed of that very useful
appendage, a voice, for a much longer space of time than three minutes and a quarter.
!
As Oliver gave this first proof of the free and proper action of his lungs, the patchwork coverlet which was
carelessly flung over the iron bedstead, rustled; the pale face of a young woman was raised feebly from the pillow;
and a faint voice imperfectly articulated the words, "Let me see the child, and die."
READINGEASE
A higher score indicates easier readability; scores usually
range between 0 and 100.
!
Readability Formula Score
Flesch-Kincaid Reading Ease 15.2
!
!
GRADELEVELS
A grade level (based on the USA education system) is
equivalent to the number of years of education a person
has had. Scores over 22 should generally be taken to
mean graduate level text.
!
Readability Formula Grade
Flesch-Kincaid Grade Level 27
Gunning-Fog Score 29.1
Coleman-Liau Index 11
SMOG Index 14.7
Automated Readability Index 31.9
Average Grade Level 22.7

This blind man, an old friend of my wife’s, he was on his way to spend the night. His wife had died. So he
was visiting the dead wife’s relatives in Connecticut. He called my wife from his in-law’s. Arrangements
were made. He would come by train, a five-hour trip, and my wife would meet him at the station. She
hadn’t seen him since she worked for him one summer in Seattle ten years ago. But she and the blind
man had kept in touch. They made tapes and mailed them back and forth. I wasn’t enthusiastic about his
visit. He was no one I knew. And his being blind bothered me. My idea of blindness came from the movies.
In the movies, the blind moved slowly and never laughed. Sometimes they were led by seeing-eye dogs. A
blind man in my house was not something I looked forward to.
!
That summer in Seattle she had needed a job. She didn’t have any money. The man she was going to
marry at the end of the summer was in officers’ training school. He didn’t have any money, either. But she
was in love with the guy, and he was in love with her, etc. She’d seen something in the paper: HELP
WANTED—Reading to Blind Man, and a telephone number. She phoned and went over, was hired on the
spot. She worked with this blind man all summer. She read stuff to him, case studies, reports, that sort of
thing. She helped him organize his little office in the county social-service department. They’d become
good friends, my wife and the blind man. On her last day in the office, the blind man asked if he could
touch her face. She agreed to this. She told me he touched his fingers to every part of her face, her nose
—even her neck! She never forgot it. She even tried to write a poem about it. She was always trying to
write a poem. She wrote a poem or two every year, usually after something really important had
happened to her.
!
When we first started going out together, she showed me the poem. In the poem, she recalled his fingers
and the way they had moved around over her face. In the poem, she talked about what she had felt at
the time, about what went through her mind when the blind man touched her nose and lips. I can
remember I didn’t think much of the poem. Of course, I didn’t tell her that. Maybe I just don’t understand
poetry. I admit it’s not the first thing I reach for when I pick up something to read.
READINGEASE
A higher score indicates easier readability; scores usually
range between 0 and 100.
!
Readability Formula Score
Flesch-Kincaid Reading Ease 91.6
!
!
GRADELEVELS
A grade level (based on the USA education system) is
equivalent to the number of years of education a person
has had. Scores over 22 should generally be taken to
mean graduate level text.
!
Readability Formula Grade
Flesch-Kincaid Grade Level 3.3
Gunning-Fog Score 6.2
Coleman-Liau Index 6.9
SMOG Index 4.5
Automated Readability Index 2.4
Average Grade Level 4.7

readability-score.com
51

1. FOCUS ON SOMEONE.
2. USE YOUR VOICE.
3. COUNT YOUR WORDS.
4. CHUNK.
5. TEST IT (WITH ROBOTS).
52

THE NUBER ONE
QUESTION TO ASK?
53

WHAT DO I WANT
THEM TO DO?
54

CALLTOACTION
55

WHAT DO YOU WANT
THEM TO DO?
57

HOW WILL THEIR LIFE BE
BETTER IF THEY DO IT?
58

BUY SOMETHING
• GET YOURS NOW
• LIMITED SUPPLY
• TWO FOR ONE
• ONE DAY ONLY
• JUST FOR MONDAY
• BUY ONE TODAY
• ONLY NINE BUCKS
• ORDER FOR PICK-UP

SIGN-UP
• FOR OUR NEWSLETTER
• FOR OUR CONTEST
• FOR OUR CATALOGUE
• FOR OUR TIPS
• FOR OUR PODCAST
• FOR OUR EVENT
• FOR OUR FREE SRUFF
• FOR OUR 5-STEP PROGRAM
ROCKY MOUNTAIN RICE CO.
DECEMBER 29, 2014
YOURNEWYEAR'SRICERESOLUTION:
TIMETOGOBROWN
Nulla vitae elit libero, a pharetra augue. Donec ullamcorper nulla non metus auctorfringilla. Donec sed odio dui. Cum sociis natoque penatibus et magnis dis parturientmontes, nascetur ridiculus mus. Vivamus sagittis lacus vel augue laoreet rutrumfaucibus dolor auctor. Nulla vitae elit libero, a pharetra augue. Maecenas sed diameget risus varius blandit sit amet non magna.!
Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, utfermentum massa justo sit amet risus. Cum sociis natoque penatibus et magnis disparturient montes, nascetur ridiculus mus. Aenean lacinia bibendum nulla sedconsectetur. Vestibulum id ligula porta felis euismod semper. Donec ullamcorper nullanon metus auctor fringilla. Aenean eu leo quam. Pellentesque ornare sem laciniaquam venenatis vestibulum.
CLICK HERE TO LEARN MOREYou know you want to—

CHECK THIS OUT
• WE'RE ON TWITTER
• WE'RE ON FACEBOOK
• WE'RE ON INSTAGRAM
• NOAH SWALLOWED A BUG
• SUSIE LOVES CATS
• OUR CUSTOMERS ROCK
• ABOUT OUR COMPANY
• WE'RE IN THE NYT

DOWNLOAD THIS
• GUIDES
• EBOOKS
• TEMPLATES
• CHECKLISTS
• RECIPES
• WALLPAPERS
• VIDEOS
• PAPERCRAFTS

TRY THIS
• TUTORIALS
• FREE TRIAL
• LIFE HACK
• NEW HABIT
• PRO TIP
• LOVE ADVICE
• PRODUCT IDEA
• BOOK IDEA

CONTACT US

Week 1
!
Research rice.
What's the best?
Brown or white?
New pot?
Week 2
!
Attempt no. 1.
Avoid the sticky kind.
20 minutes or less.
Make 3 cups total.
Week 3
!
Attempt no. 2.
Sticky sticky stick.
60 min or less.
Make 3 cups total.
Week 4
!
Attempt no. 3.
Time for pudding.
60 min or less.
Make 6 cups total.
Week 5
!
Attempt no. 4.
Go big. Go fried.
60 min or less.
Make 6 cups total.
Week 6
!
Attempt no. 5.
Very simple.
30 min or less.
Make 3 cups total.
THISISMYSCHEDULETOLEARNHOWTOCOOKRICE

TIME FOR QUESTIONS?
71

Digital Presence: Websites and SEO (GoDaddy)

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