SlideShare a Scribd company logo
1 of 1
Download to read offline
2in5 
have a household 
income of more 
than £50,000 
1in3 
have more than 
£65,000 in 
investable assets 
And influential in their organisations 
1in3 
are responsible for 
allocating funds or 
managing budgets 
1in4 
choose which 
vendors to use 
92% own a smartphone 
75% 
own a tablet 
computer 
17% 
travel insurance 
15% 
cars 
55% 
16% 17% 19% 21% 
27% 
FT.com Twitter Guardian 
.co.uk 
LinkedIn 
latest tech 
developments 
market and 
economic 
commentary 
LinkedIn Audience 360 member study, UK 2014 
*LinkedIn internal data 
UK AUDIENCE ON LINKEDIN 
16 million+ professionals on LinkedIn in the UK 
They're affluent 
1in3 
choose which 
products to use 
Our members are up-to-date 
with all the latest gadgets 
And they’re in market to purchase… 
25% 
designer clothes/ 
accessories 
18% 
tablet computers 
And they choose 
LinkedIn as their primary 
site for business content 
6% 7% 7% 
CNN.com Forbes.com Business 
Insider.com 
11% 
Independent 
.co.uk 
Telegraph 
.co.uk 
Economist 
.com 
Our members have clear expectations of the types 
of content they want from companies on LinkedIn 
new product 
information 
industry news 
& trends 
company 
background 
Top companies followed on LinkedIn in the UK*…

More Related Content

Viewers also liked

Josh Diakun - Cust Pres - Splunk Partner Event
Josh Diakun - Cust Pres - Splunk Partner EventJosh Diakun - Cust Pres - Splunk Partner Event
Josh Diakun - Cust Pres - Splunk Partner EventJosh D
 
Proposal program madrid
Proposal program madridProposal program madrid
Proposal program madridE&TB Group
 
Visuals and messaging mission2 help
Visuals and messaging  mission2 helpVisuals and messaging  mission2 help
Visuals and messaging mission2 helpanthonymick
 
Now it's autumn english version (nx power-lite)
Now it's autumn   english version (nx power-lite)Now it's autumn   english version (nx power-lite)
Now it's autumn english version (nx power-lite)Dr Vijay Pithadia Director
 
Design dell'energia comportamentale
Design dell'energia comportamentaleDesign dell'energia comportamentale
Design dell'energia comportamentaleRomagna Tech
 
Saturn Example
Saturn ExampleSaturn Example
Saturn Examplerypeat9
 
Career Presentation
Career PresentationCareer Presentation
Career Presentationgreenhalgh8
 
Axalko\'s presentation
Axalko\'s presentationAxalko\'s presentation
Axalko\'s presentationeardura
 

Viewers also liked (11)

programme-msc-luxury-management
programme-msc-luxury-managementprogramme-msc-luxury-management
programme-msc-luxury-management
 
NL Chamber Newsletter 2013 Q2
NL Chamber Newsletter 2013 Q2NL Chamber Newsletter 2013 Q2
NL Chamber Newsletter 2013 Q2
 
Josh Diakun - Cust Pres - Splunk Partner Event
Josh Diakun - Cust Pres - Splunk Partner EventJosh Diakun - Cust Pres - Splunk Partner Event
Josh Diakun - Cust Pres - Splunk Partner Event
 
Proposal program madrid
Proposal program madridProposal program madrid
Proposal program madrid
 
Visuals and messaging mission2 help
Visuals and messaging  mission2 helpVisuals and messaging  mission2 help
Visuals and messaging mission2 help
 
Now it's autumn english version (nx power-lite)
Now it's autumn   english version (nx power-lite)Now it's autumn   english version (nx power-lite)
Now it's autumn english version (nx power-lite)
 
Design dell'energia comportamentale
Design dell'energia comportamentaleDesign dell'energia comportamentale
Design dell'energia comportamentale
 
Saturn Example
Saturn ExampleSaturn Example
Saturn Example
 
Career Presentation
Career PresentationCareer Presentation
Career Presentation
 
3. cancer
3. cancer3. cancer
3. cancer
 
Axalko\'s presentation
Axalko\'s presentationAxalko\'s presentation
Axalko\'s presentation
 

Recently uploaded

Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristicswasim792942
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCall girl Jaipur
 

Recently uploaded (20)

Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Chat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH MediaChat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH Media
 
The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan Diaz
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 

Audience 360 UK 2014 INFOGRAPHIC

  • 1. 2in5 have a household income of more than £50,000 1in3 have more than £65,000 in investable assets And influential in their organisations 1in3 are responsible for allocating funds or managing budgets 1in4 choose which vendors to use 92% own a smartphone 75% own a tablet computer 17% travel insurance 15% cars 55% 16% 17% 19% 21% 27% FT.com Twitter Guardian .co.uk LinkedIn latest tech developments market and economic commentary LinkedIn Audience 360 member study, UK 2014 *LinkedIn internal data UK AUDIENCE ON LINKEDIN 16 million+ professionals on LinkedIn in the UK They're affluent 1in3 choose which products to use Our members are up-to-date with all the latest gadgets And they’re in market to purchase… 25% designer clothes/ accessories 18% tablet computers And they choose LinkedIn as their primary site for business content 6% 7% 7% CNN.com Forbes.com Business Insider.com 11% Independent .co.uk Telegraph .co.uk Economist .com Our members have clear expectations of the types of content they want from companies on LinkedIn new product information industry news & trends company background Top companies followed on LinkedIn in the UK*…