Audience 360 UK 2014 INFOGRAPHIC Infographic Transcript 1. 2in5 have a household income of more than £50,000 1in3 have more than £65,000 in investable assets And influential in their organisations 1in3 are responsible for allocating funds or managing budgets 1in4 choose which vendors to use 92% own a smartphone 75% own a tablet computer 17% travel insurance 15% cars 55% 16% 17% 19% 21% 27% FT.com Twitter Guardian .co.uk LinkedIn latest tech developments market and economic commentary LinkedIn Audience 360 member study, UK 2014 *LinkedIn internal data UK AUDIENCE ON LINKEDIN 16 million+ professionals on LinkedIn in the UK They're affluent 1in3 choose which products to use Our members are up-to-date with all the latest gadgets And they’re in market to purchase… 25% designer clothes/ accessories 18% tablet computers And they choose LinkedIn as their primary site for business content 6% 7% 7% CNN.com Forbes.com Business Insider.com 11% Independent .co.uk Telegraph .co.uk Economist .com Our members have clear expectations of the types of content they want from companies on LinkedIn new product information industry news & trends company background Top companies followed on LinkedIn in the UK*…