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  1. 1. Management BasicsByDileep
  2. 2. What is Management ??? Is the process of using what you have{ RESOURCES }, to do what youwant to do …. {GOALS}
  3. 3. Resources {Assets}7 categories of resources: People Money Time Work Procedures Energy Materials Equipment
  4. 4. Goals Profit Levels or Maximum cost levels Maintenance or growth of financialstrength Quality standards Guest employee & managementconcerns Professional obligations Societal concerns
  5. 5. It is a multipurpose organ that managesbusiness & manages managers &manages worker & work.
  6. 6. The Management process…..PlanningOrganizingCoordinatingStaffingDirectingControllingEvaluating
  8. 8.  Organization determines network orstructure establishes or relationshipsamong individuals. Administration refers to managementfunctions of planning & controlAdministrative mngtManagementOperative Mngt
  9. 9.  Administration: Concerned with laying down ofcorporate policy, obtaining finance, production& distribution. Management: Concerned with actual executionof policies within limits set by administration. Organization: Combines the work in such a waywith individuals/groups that duties formedprovide best possible application of availableeffort
  10. 10. Levels of ManagementTopManagementMiddleManagementSupervisory ManagementNon Management Employees
  11. 11.  Board of directorsCEO Functional Top ExecsExecssM Middle Level Execs First_Line Suupervisors First LineSupervisorsAdministrativeManagement
  12. 12. Traits of a manager Best TraitsFair/just in decisionsTrusting/trusted at the same timeCaring & analytical in thoughtEmpowering & capable/responsibleAlways punctual Worst TraitsDeceitfulDishonestShows favouritismLazyUnorganized
  13. 13. Skills of a manager …….. Human Resource Skills Technical Skills Conceptual Skills
  14. 14. Board of directorsCEOFunctional Top ExecsMiddle Level ExecsFirst Line SupervisorsConceptual Human resourceTechnical
  15. 15. IS management an art or science? ART: Because it depends on the skills,aptitude & creativity of the manager SCIENCE: Because there isconsiderable knowledge in the field ofmanagement with basic principles forguidance of basic activities.
  16. 16. Pioneers in management Assignment 1 20mks Last date of submission 28th of JULY2009 A4 size sheets ruled/blank Neatly presented in a file Handwritten
  17. 17. Development Stages inmanagementthought The scientific management stage The organizational stage The management process stage The general management theorystage
  18. 18. Scientific Management stage : Concerned with :setting work standardplanning workExperimentingmaintaining the standardsManagement researchCo-operation between managers &workers1920’s
  19. 19. Organizational Stage :{1930’s}Concerned with : Organization as a structure AdministrationManagement’s main task hence, was toensure proper work performance withinthe organization structure
  20. 20. Management process stage{1940’s} Setting objectives & goals Formulating policies as guidelines Organizing & staffing Directing & motivating
  21. 21. General management theorystage : Based on a framework created byprevious management concepts Affected by : communications &information technology
  22. 22. SWOT :SWOT Analysis is a strategic planning methodused to evaluate the Strengths, Weaknesses,Opportunities, and Threats involved in a project orin a business venture.It involves specifying the objective of the businessventure or project and identifying the internal andexternal factors that are favorable and unfavorableto achieving that objective
  23. 23.  Strengths: attributes of the person or companythat are helpful to achieving the objective. Weaknesses: The absence of certainstrengths maybe considered a weakness. Opportunities: external conditions that arehelpful to achieving the objective. Threats: changes in the external conditionswhich could do damage to the objective.
  24. 24. Creative use of SWOT How can we Use and Capitalize oneach Strength? How can we Improve eachWeakness? How can we Exploit and Benefit fromeach Opportunity? How can we Mitigate each Threat ?
  25. 25. Environmental Scan Internal Analysis External AnalysisStrengths Weaknesses OpportunitiesThreatsSWOT MatrixSWOT analysis framework
  26. 26. Strengths : Strong brand name Good reputation among customers Exclusive access to high grade naturalresources Favourable access to distributionnetworks
  27. 27. Weakness: A weak brand name Poor reputation among customers High cost structure Lack of access to best naturalresources
  28. 28. Opportunities: An unfulfilled customer need Arrival of new technologies Loosening of regulations Removal of international trade barriers
  29. 29. Threats: Shift in consumer tastes away fromthe firm’s products Emergence of substitute products New regulations Increased trade barriers
  30. 30. SWOT MATRIXStrengths WeaknessOpportunitiesS-OStrategiesW-OStrategiesThreats S-TStrategiesW-TStrategies
  31. 31.  S-O Strategies: Pursue opportunities thatare a good company’s fit to the company’sstrengths W-O Strategies: Overcome weaknesses topursue opportunities S-T Strategies: Identify ways to usestrengths to reduce vulnerability to externalthreats W-T Strategies: Establish a defensive planto prevent the firm’s weaknesses frommaking it highly susceptible to externalthreats