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Introducing Facebook Marketing & Advertising
Facebook Opportunities Victoria Edwards  Wants to know: 5 4 3 2 1 Do you have the right type of Facebook page? Do you update your page frequently? Do you publish interesting and relevant content? Do you respond and/or engage with ‘fans’ Do you have a Custom Landing Page or Microsite 5
Victoria Edwards  Wants to know: Do you have the right typeof Facebook page? 5 Good – “Like” indicates a business page.  Bad – “Add as Friend” indicates a personal profile page.
Victoria Edwards  Wants to know: Do you have the right type of Facebook page? 5 Good – “Like” indicates a business page.  Bad – “Respond to Group Invitation” indicates a group page.
Victoria Edwards  Wants to know: Do you update your page frequently? 4 Good –  Business should update or add content at least twice a week.
Victoria Edwards  Wants to know: Do you publish interesting & relevant content? 3 Good –  Business should post videos, images, links to articles from outside sources, etc.
Victoria Edwards  Wants to know: Do you respond and/or engage with ‘fans’? 2 Good –  The brand should be active in the conversation and communicate with the fans.
Victoria Edwards  Wants to know: Do you have a Custom Landing Page? 1 Good –  They have added additional tabs with content.
Victoria Edwards  Wants to know: Do you have a Custom Microsite? 1 Good –  Additional tabs to a mini-website landing page with navigation.
If You Answered No… or ‘I don’t know’ to any of those questions you will Victoria Edwards  SEO/Social Media Specialist victoria.edwards@linkshare.com @TallChickVic
Upcoming Webinar Victoria Edwards  Wants you to attend Facebook Advertising Tips &  TricksSeptember 15th, 2010 @ 1pm  EST  5

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Introducing Facebook Marketing and Advertising

  • 2. Facebook Opportunities Victoria Edwards Wants to know: 5 4 3 2 1 Do you have the right type of Facebook page? Do you update your page frequently? Do you publish interesting and relevant content? Do you respond and/or engage with ‘fans’ Do you have a Custom Landing Page or Microsite 5
  • 3. Victoria Edwards Wants to know: Do you have the right typeof Facebook page? 5 Good – “Like” indicates a business page. Bad – “Add as Friend” indicates a personal profile page.
  • 4. Victoria Edwards Wants to know: Do you have the right type of Facebook page? 5 Good – “Like” indicates a business page. Bad – “Respond to Group Invitation” indicates a group page.
  • 5. Victoria Edwards Wants to know: Do you update your page frequently? 4 Good – Business should update or add content at least twice a week.
  • 6. Victoria Edwards Wants to know: Do you publish interesting & relevant content? 3 Good – Business should post videos, images, links to articles from outside sources, etc.
  • 7. Victoria Edwards Wants to know: Do you respond and/or engage with ‘fans’? 2 Good – The brand should be active in the conversation and communicate with the fans.
  • 8. Victoria Edwards Wants to know: Do you have a Custom Landing Page? 1 Good – They have added additional tabs with content.
  • 9. Victoria Edwards Wants to know: Do you have a Custom Microsite? 1 Good – Additional tabs to a mini-website landing page with navigation.
  • 10. If You Answered No… or ‘I don’t know’ to any of those questions you will Victoria Edwards SEO/Social Media Specialist victoria.edwards@linkshare.com @TallChickVic
  • 11. Upcoming Webinar Victoria Edwards Wants you to attend Facebook Advertising Tips & TricksSeptember 15th, 2010 @ 1pm EST 5

Editor's Notes

  1. There is an opportunity with all other Toys R’ Us brands from an SEO and Social Media perspective. These brands would benefit from optimization in:FacebookTwitterYouTubeBlogLinkShare can assist with gaining increased online traffic for non brand and brand keywords and also assist with online brand exposure utilizing social media platforms
  2. There is an opportunity with all other Toys R’ Us brands from an SEO and Social Media perspective. These brands would benefit from optimization in:FacebookTwitterYouTubeBlogLinkShare can assist with gaining increased online traffic for non brand and brand keywords and also assist with online brand exposure utilizing social media platforms
  3. There is an opportunity with all other Toys R’ Us brands from an SEO and Social Media perspective. These brands would benefit from optimization in:FacebookTwitterYouTubeBlogLinkShare can assist with gaining increased online traffic for non brand and brand keywords and also assist with online brand exposure utilizing social media platforms
  4. There is an opportunity with all other Toys R’ Us brands from an SEO and Social Media perspective. These brands would benefit from optimization in:FacebookTwitterYouTubeBlogLinkShare can assist with gaining increased online traffic for non brand and brand keywords and also assist with online brand exposure utilizing social media platforms