Fundraising as a Career" What Are You Crazy?

How to Build the Dream Team
of Fundraising Volunteers
Linda Lysakowski, ACFRE
President, Linda Lysakowski, LLC
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Is this your reaction to
volunteer recruitment?

Why and How to Involve
Volunteers in Fundraising
4Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Why Volunteers?
 More hands to help
 More networks to tap
 More credibility

The Role of Volunteers in
Fundraising
 Planning
 The Annual Fund
 Capital Campaigns
 Major and Planned Giving

Involving Volunteers in
Planning
 Research
 The Development Plan
 The Case for Support

Research
 Foundations
 Corporations
 Individuals

The Development Plan
 Board
 Development Committee
 Donors
 Program Volunteers

Case for Support
 One-on-one input
 The focus group

Annual Fund Volunteers
 Events:
 Event committees
 Staff/volunteer roles

 Grants:
 Research
 Writing
 Making contacts

 Mail Appeal
 Traditional volunteer roles
 Some other ideas

 Telephone Appeal
 The phonathon
 The thank-a-thon
 Other ideas

 Social Media/Internet
 Website
 Twitter, Facebook, LinkedIn
 Texting

 The Corporate Appeal

Major Gifts
 Identification
 Cultivation
 Solicitation

Capital Campaign
Volunteers
 The Campaign Cabinet
 Campaign Committees
10Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Planned Gifts
 Allied Professionals
 Writing
 Seminars
 Making Connections

Recruiting and Training
Fundraising Volunteers

Finding Volunteer Fundraisers
 The Board
 Staff
 The Development Committee
 Networking

The Recruitment Process
 Determining Needs
 Planning
 Annual Fund
 Capital Campaign
 Major and Planned Giving

Homework: How Do We
Want to Involve
Volunteers?
 Review your development plan goals
 List ways you could involve volunteers in
implementing these goals
 Homework: Develop a list of volunteers to fill these
various roles

The Recruitment Process
 Developing the Position Descriptions

Asking Volunteers
 Have a Plan
 The Right Person to Ask
 The Volunteer Recruitment Packet

Volunteer Orientation
 Make it Convenient
 Make it Compelling
 Make it Fun

Ongoing Education for
Staff, Board and Volunteers
 New Programs
 New Projects
 New Techniques

“Training” Volunteers in
Fundraising
 Staff
 Other Volunteers
 Outside Facilitators

Helping the Volunteers
Understand Fundraising

Staff Support
 Provide the Tools
 Provide the Program
 Provide the Organization of the
Development Program
 Provide an Enthusiastic Leader

Volunteers
as Givers
 But we give our time…..

Why a Development Committee
 The Development Committee and the Board
 The Fundraising Team
 Cultivation of Prospective Board Members
 Expanding Your Horizons

What Does the
Development Committee
Do?
 Helps develop & implement the development plan
 Motivates and leads board in fund raising
 Identifies, cultivates and solicits donors
 Provides specific skills
 Makes connections/contacts
 Assists with public relations efforts

Forming the
Development Committee
 Recruiting Committee Members
 Staffing the Committee
 Finding Volunteers
 Keeping Volunteers Involved

A Typical Committee
Development
Committee
Chair
Events Planned Giving Annual Giving
Development
Staff

Who Should Serve on the
Committee?
 How Many?
 Board/Non Board Members
 Affluence & Influence
 Special Skills
 Fundraising Professionals
 Passion for the Mission

Where Can You Find
Committee Members
 Board Members
 Ask the Board
 Ask Staff
 Current Volunteers
 Donors
 Event Attendees
 Networking

Ways Volunteers can Help
with Fundraising
 Identifying
 Cultivating
 Soliciting
 Stewarding

Identifying:
Brainstorming
 Using Your Volunteers’ Spheres of Influence

Cultivating
 Cultivation Events
 Cultivation Activities

Soliciting: Determining
Who to Involve in the
Visit
 How to we chose the right team?
 How many is too many?
 What is the relationship between each of the team and
the donor?

Stewarding Donors
 Thanking donors
 Acknowledging donors
 Making sure the donors’ money is being used wisely

Special Offer
 15% discount on Linda’s books.
 Use code: linda2014books at CharityChannel.com,
ForTheGENIUS.com, or LindaLysakowski.com

Thank You
Linda Lysakowski, LLC
 702-892-0955
 Linda@LindaLysakowski.com
 www.LindaLysakowski.com

Fundraising as a Career" What Are You Crazy?

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