Web 2.0 and taking the fear out of community engagement

Web 2.0 – taking the fear out of community engagement
Lewisham’s Web 2.0 training programme
Why, what and how
What worked and what didn’t
Outcomes
What we are doing now in the Web 2.0 world
Future developments

Everything you wanted to know about Web 2.0 .... but were afraid to ask… Know what a blog is? Or a wiki? Does social networking leave you cold? Now is your chance to find out what you've been missing and how you can use it to improve your library offer and interact with your users in new ways. Over the next few weeks I will be running some drop in sessions for all library staff in the Open Learning Centre at Lewisham Library. I'll be covering the basics such as blogs, RSS and news feeds, and also photosharing, communication tools and slideshare, collaboration tools, wikis, tagging, video and podcasts, social networking, etc - if we get time! The aim is to help you understand what Web 2.0 is and how you can use it in a library context. The sessions will be short 1 - 11/2 hrs with lots of hands on practice, and will be for up to 10 people. The sessions will be on Mondays, but I'm also looking for other slots that allow all staff to be able to come. If you can't make the dates offered let me know what days/dates would be better for you. The first 2 slots will be 2nd and 9th June from 9.30 to 11.00. They will be on blogs - what they are, how to set one up, how to post to one, and examples of who's using them. Book in for either of them - the content will be repeated, and if the demand is there I'll cover it again in future sessions.

Everything you wanted to know about Web 2.0 .... but were afraid to ask…
Lewisham Web 2.0 training programme – taking the fear out of Web 2.0
To help people understand what Web 2.0 is
How it can be used in a library context
Staff can try out new skills in a supported environment
Sessions are short – about 11/2 hrs
Informal – everyone goes at own speed
With lots of hands on practice
For up to 10 people – no number too small

5 core areas form a regular set of training sessions
repeated on a rolling programme
additional sessions covering new areas of interest or dealing with specific groups of staff or issues
2 tranches – June to September and October to January

Five sets of sessions – repeated on different days to ensure maximum attendance
blogs and blogging
RSS and news feeds
photos and images
wikis
social networking

What we used and why -
Blogger
Bloglines
Picasa and Flickr
Wetpaint wiki
Facebook and MySpace

Reinforcing the training –
Created training blog - all staff required to join
Created training wiki for training documents, links and downloads
All staff created web email account (Google) and exchanged details with colleagues

http://lewishamweb20.blogspot.com/

http://lewishamlibrary20.pbwiki.com/

23 training sessions were held
57 staff attended, 60% of staffing
A total of 131 sessions
Over 85% attendance rate
Most popular – blogs and blogging – 39 people
Trainees included staff at all levels - head of service, senior managers, front line staff and agency staff

What worked
Flexible approach to sessions
Informal framework
Letting staff go at their own pace
Using ‘simple’ Web 2.0 tools
Ongoing support
‘ Hands off’ control of Web 2.0 implementation

What didn’t
Getting buy in from all branches and managers
Staffing pressures from the frontline
Time intensive for the trainer
Flexibility meant that some staff could opt out
Ongoing input and commitment from staff to manage Web 2.0

Outcomes
Lewisham Web 2.0 presence
Facebook
Blogs
Wikis
Web 2.0 champions
Experimenting with other applications - Pageflakes, Dipity, etc
Increased statistics for web access
Improved interaction with users

http://picasaweb.google.co.uk/lewishamheritage

http://lewishamlegacy.wikidot.com/

http://lewishamwarmemorials.wikidot.com/

http://enquiryhandling.wikidot.com/

http://visitlewisham.blogspot.com/

http://twitter.com/VisitLewisham

http://torridonroad.wordpress.com/

Issues and considerations
Free v paid for Web tools
Ongoing commitment from staff and managers
Monitoring and statistics
Standards and consistency
Content – publishing to the world
Corporate Web issues and requirements
Backups and longevity
Sustainability – staff dependent
Web 3.0 – what next?

Links
Enquiry handling wiki
Lewisham Council's Facebook page
Lewisham Heritage blog
Lewisham Heritage Picasa web albums
Lewisham Libraries Facebook page
Lewisham Libraries Flickr
Lewisham Libraries' MySpace
Lewisham Libraries' Web 2.0 blog
Lewisham Libraries YouTube
Lewisham Library Twitter feed
Lewisham Voices wiki
Lewisham War Memorials wiki
Lewisham's Dipity timelines
Lewisham's Library 2.0 wiki
Lewisham's Olympic Legacy wiki
LHAC Facebook page
Library Thing
Manor House Facebook
Pageflakes
Slideshare
Torridon Road Library blog
Visit Lewisham blog
Visit Lewisham Twitter feed

Contact details Julie Hall [email_address]

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Web 2.0 and taking the fear out of community engagement

by Lewisham Libraries on Aug 04, 2009

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Web 2.0 and taking the fear out of community engagement — Presentation Transcript

http://lewishamweb20.blogspot.com	22
http://www.slideshare.net	2