14. Personalized Search WIKI Like a certain search result? Don't like a result? Know of a better webpage? You must be logged in to Google
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16. Definition: SEO- SEA Sponsored Links Natural/Organic Results SEO keywords Pay Per Click SEA SEA
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20. IDENTIFY YOUR KEYWORDS Peripheral keywords Generic keywords « long tails » keywords Manufacturer: Apple iphone Iphone pda Apple gsm new GSM: Nouveau gsm Nouveau pda network: Pda orange Pda luxgsm Model/color Iphone 3G metal Iphone 3g gps Iphone black 16 gig Reviews: Présentation iphone edge Photos iphone 3g Test iphone v2 Accessories: Housses iphone Coque pvc iphone Kit nettoyage iphone Iphone GSM Téléphone Best approach: group your keywords into 3 categories:
21. Long Tail Curve Nombre limité de mots Trafic peu ciblé – ROI peu élevé Budget élevé – compétition élevée Génère beaucoup de trafic Catégorie ciblée Très bon ROI Budget raisonnable Le trafic généré est raisonnable Nombre illimité de mots Trafic très ciblé – ROI très élevé Le coût du ciblage est bas Volume généré par de nombreux mots clés « Iphone pda » « iphone » « Iphone 3G metal » Generic Peripheral Long tails Mots clés 80% of the traffic 20% of the traffic
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23. The Hidden Face of your Website Budget Site Budget Promotion $ $
24. RESSOURCES PRESS RELEASES BLOG MANAGEMENT WRITING ARTICLES VIDEO PRODUCTION AVAILABLE RESSOURCES FOR CREATING CONTENT
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26. A.R.T. Methodology Hundreds of factors will individually influence a web site ranking in Google index. ART methodolody grouped them into 3 categories Factors blocking the spider ACCESSIBILITY
27. A.R.T. Methodology Conférence Référencement www.eteamsys.com – info@eteamsys.com Hundreds of factors will individually influence a web site ranking in Google index. ART methodolody grouped them into 3 categories Factors associated with your content. Is it relevant with respect to your keywords Factors blocking the spider ACCESSIBILITY RELEVANCY
28. A.R.T. Methodology Conférence Référencement www.eteamsys.com – info@eteamsys.com Hundreds of factors will individually influence a web site ranking in Google index. ART methodolody grouped them into 3 categories Factors that will evaluate your website credibility Factors associated with your content. Is it relevant with respect to your keywords Factors blocking the spidering process ACCESSIBILITY RELEVANCY TRUST
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30. SEM Strategy Matrix: Objectifs Social Media Web2.0 Linking Press Releases SEO (Search Engine ptimization) PPC (Pay Per Click) MARKETING GOAL New Product Launch Customer Retention Customer Attraction Brand Awareness
31. SEM Strategy Matrix: RESSOURCES Social Media Web2.0 Linking Press Releases SEO (Search Engine ptimization) PPC (Pay Per Click) MARKETING GOAL LIMITED BUDGET A LOT RESSOURCE LIMITED BUDGET LIMITED RESSOURCE A LOT OF BUDGET LIMITED RESSOURCE A LOT OF BUDGET A LOT OF RESSOURCE
32. How much time do you have? http://www.slideshare.net/HitwiseAU/advanced-seo-strategies-1788380#stats-bottom ASSUMPTION:
33. SEM Strategy Matrix: TIME FRAME Social Media Web2.0 Linking Press Releases SEO (Search Engine ptimization) PPC (Pay Per Click) MARKETING GOAL > 1 year > 6 Months 1-6 Months URGENT (yesterday)
34. SEM Strategy Matrix: GEO BAIDU BING YAHOO GOOGLE MARKETING GOAL ASIA EASTERN COUNTRIES USA - CANADA EUROPE
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