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SEO SWOT Analysis - Apple.com

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SEO (Search Engine Optimisation/Optimization) S.W.O.T (Strength, Weakness, Opportunity, Threat) Analysis of Apple.com

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SEO SWOT Analysis - Apple.com

  1. 1. seo swot analysis – APPLE.COM<br />http://www.flickr.com/photos/nealatienza/3544986738/<br />Presented by Vinay at iCrossing UK (Brighton)<br />March 26th 2010<br />
  2. 2. SEO SWOT ANALYSIS<br />Search Engines rank websites based on numerous factors on which their search algorithm are designed. The SEO SWOT Analysis will look into some of the prominent factors and compare that with Apple.com.<br />Strength & Weakness constitute the Internal Sources (Onsite Factors, Website Structure, Link Profile, Business Resource, Meta Data, Localizations etc.,) whilst Opportunity & Threat constitute External Sources (Competitors, Social Media, Public Relations, PPC & Long Tail etc.,)<br />2<br />
  3. 3. STRENGTH<br />[ STRENGTH = CORE IDEA & BUSINESS STRATEGY ]<br />Apple’s Core Values<br /><ul><li> Design & Innovation
  4. 4. Ease & Simplicity
  5. 5. Quality
  6. 6. Brand Value
  7. 7. Bread-Crumb Navigation & Menu
  8. 8. Grid-Based Layout
  9. 9. Usability
  10. 10. Content Organization
  11. 11. Load Times
  12. 12. Attention to Details
  13. 13. On-site Search
  14. 14. User & Search Friendly URL’s
  15. 15. Product Pages
  16. 16. Online Store
  17. 17. Localization
  18. 18. Sitemap </li></ul>http://www.flickr.com/photos/lori_greig/2202727502/<br />3<br />
  19. 19. STRENGTH<br />[ WEBSITE FACTORS – SEARCH ENGINE DATA – LINK PROFILE ]<br /><ul><li> Domain Registered: 19.02.1987
  20. 20. Google PageRank: 9/10
  21. 21. Backlinks: 120,058,0951
  22. 22. 83% External & 17% Internal Links2
  23. 23. 98% Followed & 4% Nofollowed Links2
  24. 24. Pages Indexed by Google: 7,570,000
  25. 25. Pages Indexed by Yahoo!: 20,686,326
  26. 26. Pages Indexed byBing: 47,800, 800
  27. 27. Home Page Load Time: 2.7 seconds3
  28. 28. Alex Traffic Rank: 53</li></ul>1 Yahoo Site Explorer http://siteexplorer.search.yahoo.com/<br />2 Open Site Explorer http://www.opensiteexplorer.org/ <br />3 Pingdom http://tools.pingdom.com/fpt/ <br />4<br />
  29. 29. STRENGTH<br />[ WEBSITE STRUCTURE – BREAD CRUMB NAVIGATION – URLs - FOOTER – SITEMAP ]<br /><ul><li>Home Page: Advertising, Products & News
  30. 30. Main Menu: Plain, Simple & Organized
  31. 31. Site Structure: Design Direction Flow
  32. 32. Navigation: Branding, Search, Store & Support
  33. 33. On-Page: White Spacing, Heading & Usable
  34. 34. Search: Integrated Live Search Results with AJAX
  35. 35. Unified Look & Feel through out the Site
  36. 36. User & Search Friendly URLs, Footer & Sitemap
  37. 37. Conversions: Clean, Less Clicks & Options
  38. 38. Product Pages: Content & no unrelated products/ads</li></ul>5<br />http://normalmodes.com/blog/2009/09/28/eye-tracking-heatmap-gallery-a-preview-discussion-of-ui-considerations/<br />
  39. 39. STRENGTH<br />[ SCREENSHOTS ]<br />6<br />
  40. 40. WEAKNESS<br />[ LOCALIZATION – LOING TAIL KEYWORDS – META DATA – ANCHOR TEXT DISTRIBUTION ]<br /><ul><li>Localization
  41. 41. Long Tail Keywords
  42. 42. Anchor Text Distribution
  43. 43. No Keyword Rich Outbound Links
  44. 44. Link Juice Strategy
  45. 45. Meta Tags
  46. 46. PPC Ads Description </li></ul>http://www.opensiteexplorer.org/www.apple.com/a!anchors<br />7<br />
  47. 47. OPPORTUNITY<br />[ APPLE.COM WEB ORDERS BREAKDOWN ]<br />8<br /><ul><li>Online Sales</li></ul>itunes - £0.59 per song – free videos – tv series – podcasting – movies – videos - .mac<br />Source: http://aaplmodel.blogspot.com/<br />
  48. 48. OPPORTUNITY<br />[ APPLE IPAD ANNOUCEMENT & PRE-ORDER STATISTICS]<br />9<br /><ul><li>Social Media Buzz & Public Relations</li></ul>Source: http://mashable.com/2010/01/27/ipad-tweets/<br />http://brainstormtech.blogs.fortune.cnn.com/2010/03/13/day-1-estimate-120000-ipads-sold/<br />
  49. 49. OPPORTUNITY<br />[ iTunes Web Preview ]<br />10<br /><ul><li> Impact of iTunes Web Preview
  50. 50. URL, Page Title, Meta Data and the H1 tag</li></ul>Source: http://theappleblog.com/2010/03/10/app-store-seo-the-impact-of-itunes-web-preview/<br />
  51. 51. THREATS<br />[ BLACK HAT SEO – SOCIAL MEDIA BUZZ ]<br />11<br /><ul><li> Black Hat SEO
  52. 52. Affiliates
  53. 53. Comparison Sites
  54. 54. Blogs & News Websites</li></ul>Source: http://www.symantec.com/connect/blogs/ipad-seo-poisoning-leads-rogue-security-software<br />
  55. 55. ‘Design is not just what it looks and feels like. Design is how it works.’ – Steve Jobs<br />Thank You!<br />http://www.flickr.com/photos/jikeb/1661167236/<br />

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