This chapter discusses selecting appropriate presentation strategies. It identifies the 7 most common strategies: illustrated presentations, technical demonstrations, brainstorming, case studies, role plays, discussion, and team presentations. For each strategy, it outlines the advantages and disadvantages. The chapter emphasizes choosing strategies based on the topic, participants, time available, required participant input, audience size, and how much preparation participants need. It stresses selecting strategies that make the presentation enjoyable.

1. Chapter 4:
Selecting Your
Presentation Strategies
LTEC 4121
Technical Presentation Skills

2. Chapter Objectives
Identify your presentation strategy options
Compare the advantages and disadvantages of
presentation strategies
Select appropriate presentation strategies
LTEC 4121/ATTD 5121: Developing
Effective Presentation Skills; Chapter 4:
Selecting Your Presentation Strategies
2

3. 7 Most Common Presentation Strategies
1. Illustrated Presentations
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 3
4: Selecting Your
Presentation Strategies

4. 7 Most Common Presentation Strategies
2. Technical Demonstration
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 4
4: Selecting Your
Presentation Strategies

5. 7 Most Common Presentation Strategies
3. Brainstorming
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 5
4: Selecting Your
Presentation Strategies

6. 7 Most Common Presentation Strategies
4. Case Studies
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 6
4: Selecting Your
Presentation Strategies

7. 7 Most Common Presentation Strategies
5. Role Plays
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 7
4: Selecting Your
Presentation Strategies

8. 7 Most Common Presentation Strategies
6. Discussion
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 8
4: Selecting Your
Presentation Strategies

9. 7 Most Common Presentation Strategies
7. Team Presentations
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 9
4: Selecting Your
Presentation Strategies

10. Murphy’s
Presentation
Law #5
“The participant
boredom level
varies inversely
with the variety
of presentation
strategies used.”
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 10
4: Selecting Your
Presentation Strategies

11. Illustrated Presentation
Advantages:
• Lots of information can be presented
• Presenter is in control
• Large or small groups
Disadvantages:
• Limited interaction
• Limited questioning
• Requires considerable presenter and participant
concentration
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 11
4: Selecting Your
Presentation Strategies

12. Technical Demonstration
Advantages:
• Participants highly involved
• Presenter controls pace
• HIGH motivation
Disadvantages:
• Large groups are difficult
• Increased planning, setup and equipment
• Requires high degree of technical skill
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 12
4: Selecting Your
Presentation Strategies

13. Brainstorming
Advantages:
• Participant-centered
• Highly participatory
• Fast-paced
• Generates many ideas
Disadvantages:
• Participants must have background in topic
• Dominant participants
• Presenter must have facilitation skills
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 13
4: Selecting Your
Presentation Strategies

14. Case Study
Advantages:
• Participant-centered
• Highly participatory
• Enjoyable / motivational
Disadvantages:
• Participants must have background in topic
• More development and participation times
• Presenter must have facilitation skills
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 14
4: Selecting Your
Presentation Strategies

15. Role Play
Advantages:
• Participant-centered / Highly participatory
• Interesting / Relevant application
Disadvantages:
• More time and special room setup
• Difficult with large groups
• Reluctant participants
• Presenter must have facilitation skills
• Without guidance, participant role play may move away from
topic
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 15
4: Selecting Your
Presentation Strategies

16. Discussion
Advantages:
• Participant-centered
• Highly participatory
• Involves ALL participants
Disadvantages:
• More time and special room setup
• Large groups with dominant participants
• Presenter must have facilitation skills
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 16
4: Selecting Your
Presentation Strategies

17. Team Presentations
Advantages:
• Two or more points of view
• Change of pace and variety
Disadvantages:
• More coordination and planning
• Differences in presentation skills can be problematic
• Conflicts / Confusion between presenters
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 17
4: Selecting Your
Presentation Strategies

18. Criteria for Selecting Strategies
Is the strategy appropriate for the topic?
What is the background of the participants?
How much time will you have?
How much participant input will be required?
How large will the audience be?
How much should participants have?
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 18
4: Selecting Your
Presentation Strategies

19. Chapter Review
•A presentation strategy is a design or approach used to
transfer information
•Be certain the strategy is appropriate for the topic
•Take into account the background of your participants
•Take into account your time limit for the presentation
•Determine the amount of participant input desired
•Determine the size of your audience
•Select strategies that will make the presentation
enjoyable
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 19
4: Selecting Your
Presentation Strategies

20. Chapter 4: The End
To Complete for Module 4:
• Discussion 4
• Assignment #10
• Plan: strategies for TWO
presentations
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 20
4: Selecting Your
Presentation Strategies