Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

1. Small Farm Marketing For Big Profits
Presented By: Josh Hardin
Laughing Stock Farms
Sheridan, AR

2. Overview
• Marketing yourself
• Marketing your
product
• Resources that will
help you improve your
skills and knowledge
• Wrap-up & Questions

3. Better Practices = Better Marketing
●On Farm
Composting
●Trap Cropping
●Cover Crops &
Green Manure
●Raised Beds
●Drip Irrigation

4. Start Strong Markets By Starting
With Committed Growers
●Producer only
markets benefit
young beginning
farmers &
established
producers
●Direct Marketing
Challenges with
imports and resellers

5. Variety Variety Variety

6. Increase Price By Selling Per Box
• Customers don’t want to buy too
much at once
• Reduce waste and handling
• Easier to manage table space
• Increases flow of traffic

9. Resources
●Internet & Software
●Seed Catalogs
●Conferences
●Fellow Farmers

10. Market Farm Forms
●Whole Farm Plan
Template
●Seed & Plant
Spreadsheets
●Crop Succession
Templates
●Harvest & Yield
Calculators

11. Ability to completely
customize your farm plan
Cost free with a
suggested donation if it
becomes useful to your
farm
http://code.google.com/p/c
ropplanning/
Mail to Clayton:
cropplanning@gmail.com
Open Source Crop Planning

18. Seed Catalogs
●Check with local
providers first
●Compare Prices!!
●Find out what is hot
for this year
●Make sure it is
adapted to our
climate

19. Farm Conferences
●AR OK Horticulture
Industry Show
●SSAWG
●Acres
●Missouri Organic

20. Ask A Farmer
●Others have already
made your mistakes
●Most farmers want
to share experience
●Advice is free but
take it with a grain of
salt

21. Summary
●Create consistent
garden plans to
share with farmers
and chefs
●Communication &
Interaction
●More Diversity =
Less Risk

22. Thank You!!!
Laughing Stock Farms
laughingstockfarms@gmail.com
(870) 866-3753
Sheridan, AR