A modified version of the deck from my Culture Design Class @PARISOMA on May 27, 2014.

1. THE BASICS
CULTURE DESIGN WORKSHOP
Larissa Conte
PARISOMA 05.27.14

2. FRAMING CULTURE

3. The evolving pattern of beliefs, values, & behaviors
shared amongst a group.
CULTURE
DEFINITION

4. Beliefs
CULTURE SHAPES AND IS SHAPED BY
Behaviors
o Language
o Systems
o Processes
o Leadership
o Artifacts
o Feedback
o Communication
o Decision-making
o Place-making
o Rituals
o Attire
o Taboos
o Explicit values
o Implicit values
Values
o Worldviews,
Mindsets
(=What’s good,
valuable, true,
etc.)

5. 81%
CULTURE IMPACTS BUSINESS SUCCESS
50-200%
Hiring failures due to poor culture fit
The cost of replacing a hire as a percent of
their annual salary
40%+ New hires likely to fail in 18 months
-­‐“Why
New
Hires
Fail,”
Leadership
IQ,
2005
h;p://www.prweb.com/releases/2005/09/prweb287275.htm
-­‐

6. THE POWER OF MINDSET
Leads to
desire to
look smart
Leads to
desire to
learn
Growth MindsetFixed Mindset
Intelligence
isstatic
Intelligence
canbe
developed
DR. CAROL DWECK

7. MINDSET AND COMPANY CULTURE
“We know from our studies that people with the
fixed mindset do not admit and correct their
deficiencies. And a company that cannot self-
correct cannot survive . . . Instead of learning,
growing, and moving the company forward,
everyone starts worrying about being judged . . .
It’s hard for courage and innovation to survive a
company-wide fixed mindset.”
DR. CAROL DWECK

8. If the purpose of a business is to invent, make, and
improve products or services for their customers, as
well as to survive in the marketplace, then culture
ideally helps support creativity, productivity, learning
and resilience.
KEYS TO COMPANY CULTURE

9. THE BASICS OF
CULTURE DESIGN

10. o Optimize for creativity, clarity, alignment, learning,
and resilience
o Consider all stakeholders’ needs and points of view
o Use company values as design principles
o Create coherent designs across scales
o Leverage greatest impact for least amount of effort
CULTURE DESIGN PRINCIPLES
LARISSA’S

11. An iterative process for creating human experiences.
CULTURE DESIGN THINKING
FRAMEWORK
Define
Observe
Ideate Prototype Test
Empathize

12. Informal attire created a
unique experience for
customers and employees.
CASE STUDY
LEVERAGING INFORMALITY

13. Expanding creative skills
and understanding for all
employees.
CASE STUDY
DEVELOPING CREATIVITY

14. Four week New Hire Training:
Technical Culture
training orientation
+
CASE STUDY
EXPLICIT CULTURAL IMMERSION

15. THANK YOU
Larissa Conte
larissa@beinglionhearted.com
beinglionhearted.com
@larissabconte