2. Digital Marketing Overview
Introduction
What is digital marketing?
“Process of building and maintaining customer relationships through online
activities to facilitate the exchange of ideas, products, and services that satisfy
the goals of both parties.
• 1.6 percent GDP at present.
• 3.0 to 3.3 percent by 2015.
• Second largest user base in the world
• Largest in terms of incremental growth, with 330
to 370 million by 2015
3. Digital Marketing Benefits
There are many benefits of digital marketing
Over traditional marketing *
Puts the consumer in control
Provides convenience
Increases satisfaction
Drives brand loyalty
Reduces the selling cycle
Reduces the cost of sales
Builds your brand
Provides targeted results
Cost effective *
4. Overview of Media Mosaic
2001:• Founded by Vikash Malhotra for SEO with 3 employes in a room.
2005:• With few key client & New Development Team moved to 1000 sq. ft. office.
2009:• Launched ‘Media Estate’ company for Brand building & is now 5000 sq. ft.
office with 75 people team.
2013:• Rebrand as Media Mosiac for ZMOT purpose in India with 14500 sq. ft.
office in NOIDA.
