Empathy Driven Content Strategy for Deeper Customer Understanding
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The document discusses an empathy-driven content strategy. It advocates putting customers and their experiences at the center of content creation and distribution. The strategy focuses on understanding customers at a personal level across their various touchpoints with a brand in order to improve the customer experience and drive loyalty. It also emphasizes the importance of sentiment analysis and emotional intelligence to tailor content that resonates with individuals.
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Empathy Driven Content Strategy for Deeper Customer Understanding
- 1. Empathy Driven Content Strategy Kubair Shirazee @Kubair www.shirazee.com
- 4. @Kubair www.shirazee.com Content Content …. it’s about the journey
- 6. @Kubair www.shirazee.com Pertinent Content Starts with Interactions
- 7. @Kubair www.shirazee.com Pertinent Content Starts with Interactions DATA
- 8. @Kubair www.shirazee.com How can we improve our understanding?
- 15. @Kubair www.shirazee.com Current State Transformed StatePersona and what we know Think & Feel Say & Do / Behaviour See / ObserveHear Pain Points Pain Relief
- 17. @Kubair www.shirazee.com Content Content …. On the journey …and touch points along the way
- 18. @Kubair www.shirazee.com Reps Brand Placement onLine Store Catalogue Packaging Movies TV Shows Augmented Reality Adverts Marketing Displays Promos Reviews Word of Mouth Social Media PR Direct Mail email Print Trade Mags Conferences /Camps / Events Invoice Point of Sale Surveys offLine Markets onLine Markets Customer Service Desk Couriers Loyalty Programs Forums Mixed RealityVirtual Reality News Subject Matter Experts Franchise Blogs offLine Store
- 19. @Kubair www.shirazee.com Reps Brand Placement onLine Store Catalogue Packaging Movies TV Shows Augmented Reality Adverts Marketing Displays Promos Reviews Word of Mouth Social Media PR Direct Mail email Print Trade Mags Conferences /Camps / Events Invoice Point of Sale Surveys offLine Markets onLine Markets Customer Service Desk Couriers Loyalty Programs Forums Mixed RealityVirtual Reality News Subject Matter Experts Franchise Blogs offLine Store onLine Store Packaging Adverts Reviews Conferences /Camps / Events Point of Sale Surveys onLine Markets Customer Service Desk Personal Asst. Alexa Blogs offLine Store
- 20. @Kubair www.shirazee.com Reps Brand Placement onLine Store Catalogue Packaging Movies TV Shows Augmented Reality Adverts Marketing Displays Promos Reviews Word of Mouth Social Media PR Direct Mail email Print Trade Mags Conferences /Camps / Events Invoice Point of Sale Surveys offLine Markets onLine Markets Customer Service Desk Couriers Loyalty Programs Forums Mixed RealityVirtual Reality News Subject Matter Experts Franchise Blogs offLine Store onLine Store Packaging Adverts Reviews Conferences /Camps / Events Point of Sale Surveys onLine Markets Customer Service Desk Personal Asst. Alexa Blogs offLine Store Experience
- 21. @Kubair www.shirazee.com high level of influence low level of influence
- 22. @Kubair www.shirazee.com Content The remembering self How do I feel right now? The experiencing self How did I feel overall Continuity Empathy Narratives Content
- 24. Thank You Empathise with fellow inhabitants of the Third Rock… Peace Through Prosperity facebook.com/bringptp Transform Our World... ...be Batman without the hate