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Better understanding your prospects, clients, stakeholders and end users using empathy maps and personas

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Empathy maps allow you to build and understand the worldview of your audience, their pain points and motivations thereby enabling you to build products and provide services they actually want.

Published in: Leadership & Management
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Better understanding your prospects, clients, stakeholders and end users using empathy maps and personas

  1. 1. Understanding Your Jury Empathy Maps Kubair Shirazee @Kubair www.shirazee.com
  2. 2. Kubair Shirazee @Kubair ! DISCOVER! ! DEFINE! ! DELIVER! Good Design Starts with a Methodology…
  3. 3. DELIVER! …one that addresses the lifecycle Kubair Shirazee @Kubair ! DISCOVER! ! DEFINE! !
  4. 4. …focusing on oDELIVnER! e tool that is the foundation of User- Centered Design Kubair Shirazee @Kubair ! DISCOVER! ! DEFINE! !
  5. 5. Empathy Maps Kubair Shirazee @Kubair
  6. 6. here is one for a casual DSLR Kubair Shirazee @Kubair photographer…
  7. 7. The Current State The Persona The Transformed State Kubair Shirazee @Kubair The Persona’s pain points What the Persona thinks and feels What the Persona hears What the Persona sees What the Persona says and does What would relieve the Persona’s pain points
  8. 8. From here we can start charting the Persona’s Journey / interaction with Kubair Shirazee @Kubair ‘Content’
  9. 9. The Persona’s Content Kubair Shirazee @Kubair Touch Points…
  10. 10. …which informs our ‘Content’ Strategy Kubair Shirazee @Kubair
  11. 11. Kubair Shirazee @Kubair
  12. 12. …Empathise with your fellow inhabitants of the Third Rock… Like, follow and spread the word to… …BRiNG PEACE THROUGH PROSPERiTY Kubair Shirazee @Kubair Thank YOU www.Bringptp.com Transform Our world… be Batman without the hate… Kubair Shirazee | @Kubair |www.shirazee.com

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