5	  Simple	  Steps	  To	  Becoming	  A	  Content	  Cura6on	  Rockstar                             	                       ...
Welcome	  Webinar	  A;endees	                    Type	  ques6on	  here	  
Follow	  this	  webinar	  on	  Twi;er	   #ContentCura6on	  
About	  Demand	  Gen	  Report	  •    Launched	  in	  2007	  to	  track	  best	       prac:ces	  in	  lead	  genera:on	  • ...
Panelists	        Pawan	  Deshpande	     Andrew	  Gaffney	                CEO	                 Editor	               Curata...
5 Simple Steps to     Becoming a Content      Curation RockstarPawan	  Deshpande	  Curata,	  Inc.	  www.curata.com	       ...
WHAT:Curation is everywhere                         #ContentCura:on	                               @GetCurata	  
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
Why curation is relevant now? Consumers have too much content                                #ContentCura:on	             ...
But marketers have too little.                           #ContentCura:on	                                 @GetCurata	  
POLL:	  	  What	  are	  your	  content	  marke:ng	  challenges?	  
What are your content marketing          challenges?         ©2012 Curata, Inc. Annual Content Curation Adoption Survey   ...
“A	  Content Curator is	  someone	  who	  con6nually	  finds,	  groups,	  organizes	  and	  shares	  the	  best	  and	  mos...
Great content works      The	  more	  content	  you	  produce,	  the	  more	  likely	        you	  are	  to	  acquire	  a	...
The Content Curation Process                               #ContentCura:on	                                     @GetCurata...
WHY CURATE             #ContentCura:on	                   @GetCurata	  
Curation in Museums    You	  can	  create	  value	  simply	  by	  cura:ng.	                                               ...
©2012 Curata, Inc. Annual Content Curation Adoption Survey                                                      #ContentCu...
Curation Benefits•    Revive dropping or stagnant site traffic•    Improve SEO performance•    Increase the quantity & qua...
“The combination of curated and original content appears to appeal to readers, which I believe is thereason we increased t...
SEO takes time…“We are very pleased to be listedorganically on the first page of ‘end                                     ...
“If I look at all of our company’s curated content for this quarter I had 470 views.To put it in perspective we launched a...
“We	  doubled	  our	  traffic	  this	  quarter	  over	  last.”	  “We	  have	  e-­‐newsle?er	  open	  rates	  of	  20-­‐25%	 ...
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
POLL:	  	  Is	  content	  cura:on	  currently	  part	  of	  your	  content	  marke:ng	  strategy?	  
HOW TO CURATE                #ContentCura:on	                      @GetCurata	  
Steps to successful curation:1.    Iden:fy	  2.    Find	  3.    Organize	  4.    Share	  5.    Create	                    ...
Identify           #ContentCura:on	                 @GetCurata	  
FindSources	    –  RSS	  Feeds	    –  News	  Sites	    –  Blogs	             Schedule	  a	  regular	                      ...
Organize §    Categorize	               – Use	  categories	  &	  tags	  in	   §    Tag	                        blog	  so...
Share§    Website	  /	  Microsite	  §    Blog	  §    Mobile	  devices	  §    Email	  Newsle?er	            Share	  con...
Create – add value§    Annotate	  §    Analyze	  §    Recap	  or	  summary	  §    Ask	  ques:ons,	  polls	  §    Comm...
Content Curation & Fair Use•  Share	  only	  a	  por:on	  of	  the	     original	  content	  •  Always	  a?ribute	  source...
#ContentCura:on	      @GetCurata	  
Think beyond your own brand§  Include	  compe:tor	  content	  §  Include	  content	  that	  may	      not	  agree	  with...
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
#ContentCura:on	      @GetCurata	  
www.curata.com/resources                           #ContentCura:on	                                 @GetCurata	  
Q&A	  	  //	  	  Submit	  Your	  Ques6ons	                           Type	  ques6on	  here	  
Q&A	  	  //	  	  Panelists	          Pawan	  Deshpande	         Andrew	  Gaffney	                  CEO	                    ...
Thank	  You	  For	  A;ending	  This	  Webinar	                 You can download this presentation at:    http://dg-r.co/co...
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5 Simple Steps To Becoming A Content Curation Rockstar

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Content curation, the process of finding, organizing and sharing online content, is increasingly a widely adopted content marketing strategy used to establish thought leadership, increase search engine rankings, educate prospects, fuel social media channels and boost overall lead generation. In this webinar, Pawan Deshpande, CEO of Curata, will walk you through the basics of content curation, use cases of how real-world brands from Adobe to Intel are employing curation, and arm you with 5 simple steps you can do today to begin curating.

Published in: News & Politics

5 Simple Steps To Becoming A Content Curation Rockstar

  1. 5  Simple  Steps  To  Becoming  A  Content  Cura6on  Rockstar   #ContentCuration Sponsored  by  Presented  by  
  2. Welcome  Webinar  A;endees   Type  ques6on  here  
  3. Follow  this  webinar  on  Twi;er   #ContentCura6on  
  4. About  Demand  Gen  Report  •  Launched  in  2007  to  track  best   prac:ces  in  lead  genera:on  •  Newsle?er  has  grown  to  more   than  26,000  readers  •  We  also  offer  a  menu  of  research   and  best  prac:ces  reports    •  New  audio/video  podcasts  at   DemandGenReport.com      @DG_Reporthttp://linkd.in/DG_Specialists
  5. Panelists   Pawan  Deshpande   Andrew  Gaffney   CEO   Editor   Curata   Demand  Gen  Report  
  6. 5 Simple Steps to Becoming a Content Curation RockstarPawan  Deshpande  Curata,  Inc.  www.curata.com   #ContentCura6on   @GetCurata   #ContentCura:on   @GetCurata  
  7. WHAT:Curation is everywhere #ContentCura:on   @GetCurata  
  8. #ContentCura:on   @GetCurata  
  9. #ContentCura:on   @GetCurata  
  10. #ContentCura:on   @GetCurata  
  11. #ContentCura:on   @GetCurata  
  12. #ContentCura:on   @GetCurata  
  13. Why curation is relevant now? Consumers have too much content #ContentCura:on   @GetCurata  
  14. But marketers have too little. #ContentCura:on   @GetCurata  
  15. POLL:    What  are  your  content  marke:ng  challenges?  
  16. What are your content marketing challenges? ©2012 Curata, Inc. Annual Content Curation Adoption Survey #ContentCura:on   @GetCurata  
  17. “A  Content Curator is  someone  who  con6nually  finds,  groups,  organizes  and  shares  the  best  and  most  relevant  content  on  a  specific  issue  online.”   - Rohit Bhargava, Ogilvy #ContentCura:on   @GetCurata  
  18. Great content works The  more  content  you  produce,  the  more  likely   you  are  to  acquire  a  customer  through  content.   #ContentCura:on   @GetCurata  
  19. The Content Curation Process #ContentCura:on   @GetCurata  
  20. WHY CURATE #ContentCura:on   @GetCurata  
  21. Curation in Museums You  can  create  value  simply  by  cura:ng.   #ContentCura:on   @GetCurata  
  22. ©2012 Curata, Inc. Annual Content Curation Adoption Survey #ContentCura:on   @GetCurata  
  23. Curation Benefits•  Revive dropping or stagnant site traffic•  Improve SEO performance•  Increase the quantity & quality of leads•  Reduce lead acquisition costs•  Enhance thought leadership positioning•  Lower content creation costs #ContentCura:on   @GetCurata  
  24. “The combination of curated and original content appears to appeal to readers, which I believe is thereason we increased traffic on the site 100% during the past year.” – Tim Moran, Editor In Chief, CMO.com, Adobe Systems #ContentCura:on   @GetCurata  
  25. SEO takes time…“We are very pleased to be listedorganically on the first page of ‘end •  Updated contentuser experience’ with our site. That frequencywas a key goal that has beensustained since earlier this year (so •  Inbound linksabout 6 months afterimplementation). This was and •  Long tail keywordsremains a key metric for us andproves the value.” •  Categorization– Donna Parent, VP Marketing,Aternity #ContentCura:on   @GetCurata  
  26. “If I look at all of our company’s curated content for this quarter I had 470 views.To put it in perspective we launched an e-book recently and had 484 downloadsand it was considered a wild success. If you were to pay for a program like this,with a media company managing the program for you, it would cost somewherebetween $15 and $20k.”- Chuck Eberl, EVP Marketing, Connance #ContentCura:on   @GetCurata  
  27. “We  doubled  our  traffic  this  quarter  over  last.”  “We  have  e-­‐newsle?er  open  rates  of  20-­‐25%  &  more  than  doubled  newsle?er  subscrip:ons  in  only  4  months!”  “I’ve  tried  to  do  this  before,  and  the  cost  would  have  been  astronomical  –    •  even  just  the  interface  would  be  $5,000  -­‐  $10,000  •  it  would  probably  require  a  full-­‐:me  staff  member  working  on  it  •  we  spend  maybe  20  minutes  to  an  hour  a  week  working  on  it.”   #ContentCura:on   @GetCurata  
  28. #ContentCura:on   @GetCurata  
  29. #ContentCura:on   @GetCurata  
  30. #ContentCura:on   @GetCurata  
  31. #ContentCura:on   @GetCurata  
  32. #ContentCura:on   @GetCurata  
  33. #ContentCura:on   @GetCurata  
  34. #ContentCura:on   @GetCurata  
  35. #ContentCura:on   @GetCurata  
  36. POLL:    Is  content  cura:on  currently  part  of  your  content  marke:ng  strategy?  
  37. HOW TO CURATE #ContentCura:on   @GetCurata  
  38. Steps to successful curation:1.  Iden:fy  2.  Find  3.  Organize  4.  Share  5.  Create   #ContentCura:on   @GetCurata  
  39. Identify #ContentCura:on   @GetCurata  
  40. FindSources   –  RSS  Feeds   –  News  Sites   –  Blogs   Schedule  a  regular   and  consistent   –  Trade  Pubs   6me  every  day  to   –  Twi?er   review  content.   –  Journals   #ContentCura:on   @GetCurata  
  41. Organize §  Categorize   – Use  categories  &  tags  in   §  Tag   blog  sojware     §  Group   – Make  your  CTA  point  to   §  Index   another  piece  of  content   §  Archive     §  Recommend   – Create  digests  &  roll-­‐up   summaries   Think  like  a  librarian  when  organizing  content.   #ContentCura:on   @GetCurata  
  42. Share§  Website  /  Microsite  §  Blog  §  Mobile  devices  §  Email  Newsle?er   Share  content  §  Embeddable  Widgets   everywhere  your  §  Feeds   audience  is.  §  Social  Media   #ContentCura:on   @GetCurata  
  43. Create – add value§  Annotate  §  Analyze  §  Recap  or  summary  §  Ask  ques:ons,  polls  §  Comment   #ContentCura:on   @GetCurata  
  44. Content Curation & Fair Use•  Share  only  a  por:on  of  the   original  content  •  Always  a?ribute  sources  •  Drive  visitors  to  the  original   publica:on  •  Follow  the  Google  “Rule  of   Thumb”   Create,  curate,  but  never  pirate  content.   #ContentCura:on   @GetCurata  
  45. #ContentCura:on   @GetCurata  
  46. Think beyond your own brand§  Include  compe:tor  content  §  Include  content  that  may   not  agree  with  your  posi:on  §  Need  this  to  become  a   trusted  and  reliable   authority     You  may  need  to  curate  compe6tor   content  to  become  a  thought  leader.   #ContentCura:on   @GetCurata  
  47. #ContentCura:on   @GetCurata  
  48. #ContentCura:on   @GetCurata  
  49. #ContentCura:on   @GetCurata  
  50. #ContentCura:on   @GetCurata  
  51. www.curata.com/resources #ContentCura:on   @GetCurata  
  52. Q&A    //    Submit  Your  Ques6ons   Type  ques6on  here  
  53. Q&A    //    Panelists   Pawan  Deshpande   Andrew  Gaffney   CEO   Editor   Curata   Demand  Gen  Report  
  54. Thank  You  For  A;ending  This  Webinar   You can download this presentation at: http://dg-r.co/content-curation

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