2. Mats Forsgren
Professor emeritus in International Business,
Uppsala University. Permanent visiting professor at
LUISS University, Rome. Honorary doctor at
Swedish Schoool of Economics, Helsinki 2004
Member of the editorial board of Journal of
International Business Studies and Global
Strategy Journal
RESEARCH FOCUS: International business, foreign direct
investment theory, theories of internationalization, managing
the multinational firm and business network theory.
EXPERT AREAS: Subsidiary-headquarter relationships and
creation and transfer of innovations in the multinational
firm. The role of the multinational firm in the society.
PROJECTS: Transfer of Innovations in Multinationals (TIME).
Entrepreneurship in Multinationals, both financed by
Handelsbankens Forskningsstiftelser.
http://www.mastermiex.com/node/226
http://www.fek.uu.se/institutionen/person.asp?person=Mats%20Forsgren
3. FDI
1960's - “In the USA, in particular, it
became apparent that firms
establishing their own operations
overseas, which came to be labelled
as Foreign Direct Investment had
become a large and groing proportion
of capital movement from the USA to
other countries” (Mats Forsgen, 2008)
4. IMPSA es una empresa centenaria
dedicada a proveer soluciones
integrales para la generación de
energía eléctrica a partir de recursos
renovables, equipos para la industria
de procesos y servicios ambientales.
Source: http://www.impsa.com/es/quienessomos/SitePages/Qui%C3%A9nes
%20Somos.aspx
5. Unidades de Negocios
- Energías Renovables: IMPSA Hydro, IMPSA Wind e
IMPSA Energy.
- IMPSA Process: Soluciones integradas de ingeniería,
equipamientos, sistemas y servicios para las industrias de
Petróleo y Gas desde su extracción hasta su procesamiento
final.
- IMPSA Servicios Ambientales: Las soluciones
provistas por IMPSA enfatizan la seguridad de operación
orientada hacia la preservación del medio ambiente.
http://www.impsa.com/es/ipo/Balance%20ao%202011/IMPSA%20-%20Financial
%20Statements%20FY2011.pdf
7. IMPSA – MARKET POWER
http://www.impsa.com/es/presencia/SitePages/Presencia.aspx
8. AMÉRICA DEL NORTE: AMÉRICA DEL SUR:
CANADA COLOMBIA
EEUU VENEZUELA
ECUADOR
AMÉRICA CENTRAL: PERU
HONDURAS BRASIL
NICARAGUA PARAGUAY
COSTA RICA URUGUAY
ARGENTINA
CHILE
http://www.impsa.com/es/presencia/SitePages/Presencia.aspx
9. ASIA: EUROPA:
INDIA ANDORRA
CHINA REPÚBLICA CHECA
TAIWAN ESLOVAQUIA
MALASIA ITALIA
INDONESIA NORUEGA
FILIPINAS MACEDONIA
TAILANDIA
ÁFRICA:
MALAWI
http://www.impsa.com/es/presencia/SitePages/Presencia.aspx
10. Centros de Produccion
IMPSA cuenta con 5 centros de
producción estratégicamente ubicados;
dos en Mendoza - Argentina,
dos en Pernambuco - Brasil
y en Lumut - Malasia.
http://www.impsa.com/es/presencia/SitePages/Presencia.aspx
11. Análisis de cifras consolidadas relevantes
http://www.impsa.com/es/presencia/SitePages/Presencia.aspx
12. HYMER'S VIEW ON THE
SOCIETAL ROLE OF THE MNCs
“While national firms operate under the
rights granted by a sovereign state,
the multinational is a social and
political (power) structure...such
powerful enterprises cannot be
analysed by economics alone”
(Hymer 1971, p.140)
13. Market Imperfection
“El Gobierno de Argentina está
estudiando las opciones disponibles
para impulsar el desarrollo de una
industria de equipos de energía eólica,
indicó a BNamericas Rubén Sánchez,
director comercial de energía eólica
de Impsa para Latinoamérica.”
(March 7th, 2012)
http://www.bnamericas.com/news/energiaelectrica/gobierno-evalua-opciones-para-
fabricacion-de-equipos-eolicos-segun-impsa
14. Market Imperfection
"no existe ninguna vinculación entre Impsa
y los funcionarios del gobierno
argentino ni venezolano más allá de la
relación formal gobierno-empresa y
rechazamos cualquier insinuación, como
la ha habido, de que esta relación podría
tener algún otro fin".
http://www.ambitoenergetico.com.ar/enegia-electrica/315-impsa-se-
despego-de-las-inversiones-cuestionadas.html
15. HYMER'S VIEW ON THE
SOCIETAL ROLE OF THE MNCs
Dual character of FDIs:
Instruments for transfering capital,
●
technology and organizational skill
across borders.
Instruments for restraining competitions
●
between firms in different nations.
(Hymer 1970)
16. Competition
“The key challenge in that the law
acts on a national level while
business is increasingly
international” Forsgren, Mats
(2008)
Forsgren, Mats (2008) Theories of the multinational firm: A multidimensional
creature in the global economy, P 24. Edward Elgar: Cheltenham, UK.
17. HYMER'S MULTINATIONAL
FIRM
“ In the giant corporation of
today, managers rule from the
tops of skyscrapers; on a clear
day, they can almost se the
world”
(Hymer 1970, p445)
18. Dereg
May 15 1987, News footage.
http://www.youtube.com/watch?v=PIy7Ncf-hk0
28. CEMEX
CEMEX is a global building materials company
that provides high quality products and
reliable service to customers and communities
throughout the Americas, Europe, Africa, the
Middle East, and Asia.
The operations network produces, distributes,
and markets cement, ready-mix concrete,
aggregates, and related building materials in
more than 50 countries, and we maintain trade
relationships in approximately 102 nations.
29. CEMEX
Presence in more than 50 countries
worldwide.
Annual production capacity of more than
96 million metric tons of cement.
Annual production levels of approximately
55 million cubic meters of ready-mix
concrete and more than 160 million metric
tons of aggregates.
30. CEMEX
61 cement plants, 1,921 ready-mix
concrete facilities, and a minority
participation in 12 cement plants.
377 aggregates quarries, 226 land-
distribution centers, and 70 marine
terminals.
32. CEMEX MARKET POWER
Cemex works according to the need in each
Market.
Cemex have a Global Center for Technology
and Innovation in Switzerland. This
laboratory has a unique and broad range of
investigation tools and novel in-house
testing methods that are available to the
CEMEX community. This research center has
considerable expertise in different areas
such as: new and enhanced construction
materials; sustainable construction;
cementitious materials; concrete and mortar
products; admixture formulations; and
aggregates.
33. CEMEX MARKET POWER
CEMEX offer to the customer innovative services
such as:
24/7 LOAD.
ATM-like Bulk Cement Dispatch System.
Construrama.
Customer-oriented Educational and Training
Services.
Construction Financing Services.
Mobile Solutions.
Online Services.
Service Centers.
Smart Silo.
34. CEMEX MARKET POWER
Cemex create value for
the shareholders
through a forward-
looking growth
strategy and
disciplined fund
allocation.
35. CEMEX MARKET POWER
Cemex works thinking in a Sustainable
development embedded in the core
business strategy and day-to-day
operations.
Cemex seek to build a smarter world
through a simple and focused model
that follows three main lines of
action:
1.Enhancing the Value Creation.
2.Managing the Footprint.
3.Engaging the Stakeholders
36. CEMEX MARKET POWER
Cemex industry-best processes allow them to
satisfy the needs of the customers while
using the optimal amount of resources, thus
creating the most value. The firm constantly
seek to improve its performance as an
efficient, agile, and innovative company by
identifying, sharing, and implementing best
practices across their global network of
plants and facilities.
37. CEMEX MARKET POWER
Cemex was founded in 1906,
the firm has a big history
and recognition around the
world, this facilitate the
entrance to new markets.
