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What's your social media strategy?
- 1. Presents What’s Your Social Media Strategy? Kim Pittaway
- 3. All in 90-ish minutes
- 5. case studies
- 6. “ I don’t think I got it” Patrick Walsh & Outdoor Canada
- 9. “ I treat it like a game. And I want to win.”
- 11. “ I look at it as a link in the chain to move people to the magazine and the website”
- 21. “ The blog post was my excuse to bug people”
- 26. “ It’s early days, but we are measuring traffic”
- 27. Don’t forget to have fun
- 28. “ It’s all about exposure for the brand” Kat Tancock & Best Health
- 30. What does exposure look like?
- 41. “ We wanted to reach out. And we wanted to do something positive to support health bloggers”
- 49. “ Twitter and Facebook is our limit for now. There’s only so much time in a day.”
- 50. “ Twitter is bigger. Facebook is more engaged.”
- 51. “ It’s all about visibility” Lisa Murphy and Canadian House & Home
- 68. “ When we do our next site redesign, we’ll boost the visibility of Twitter and Facebook on our homepage.”
- 69. “ None of it is the answer: You just have to try stuff.” Lisa Whittington-Hill and This Magazine
- 74. “ I had to ask myself: What could our cheapest price be?”
- 75. And then GroupOn pushed it lower
- 78. “ I thought 50 to 100 subscriptions would be great”
- 84. “ It will be interesting to see what happens as other couponers enter the market. Shop around.”
- 112. 7 key questions
- 121. 3. What is most likely to get shared?
- 128. 4. Why do people quit you?
- 137. 7. What about others?
- 138. 7. What about the others?
- 139. 7. What about others?
- 140. 7. What about others?
- 141. 7. What about others?
- 144. 1 mega-question
- 148. You need to be in the 16% who measure
- 149. What’s the R in your ROI?
- 150. What’s the I in your ROI?
- 151. You can’t track what you haven’t measured
- 156. And a bunch o’ resources
- 157. Find this presentation at www.slideshare.net/KimPittaway
- 158. Find all of the links (plus lots of articles too) at www.delicious.com/kimpittaway/AMA
- 159. And don’t forget…
- 160. … to follow me on Twitter @kimpittaway
- 161. … connect with me on LinkedIn www.linkedin.com/in/kimpittaway
- 162. … and visit my website www.kimpittaway.com
- 163. Questions?