This PowerPoint gives leeway to the market of "wearables" an up and coming piece of technology that is able to be worn on the body for convenience. In addition, we have also shed light on the market value of the piece of technology and the competitors of the Fitbit. Also, showing people the difference between a wide variety of 'wearables' and why some brands are more sustainable and popular than others.

1. Economic Outlook of the Fitbit
Group 9: Kailynn Ott, Shaq
Glover, Kiara Allen and
McKayla Herman

2. Where We Are Going
• Background of the Fitbit
• Current Status/About the Wearables Market
• Benefits of Wearables
• The Future of the Fitbit and Other Wearable
Technology

3. Background of Fitbit
• In 2007, the founders of Fitbit, Eric Friedman and
James Park, realized that sensors and wireless
technology had advanced
• They embarked on a journey to create a wearable
product that would change the way we move
• Fitbit’s mission is to “empower and inspire people to
live a healthier and more active life.”

4. Terms to Know
• Wearable technology
▫ When discussing the term “wearable technology” we
are referring to “wearables”
• Wearables: electronics that can be worn on the body,
either as an accessory or as a part of material used in
clothing

5. The Current Stage of Fitbit
• Fitbit is among the most successful fitness trackers
aimed at the consumer market, with 72% market
share, according to the company

6. Fitbit and Current Trends
• Fitbit is currently marketing products for different
levels of interest/fitness categories
• Ex: The Fitbit Charge of everyday fitness, the Fitbit
Charge HR for active fitness and the Fitbit Surge for
performance fitness
• Fitbit technology supports over 150 different mobile
devices and applications other than the Apple-
oriented iOS software

7. Fitbit and Current Trends
• Increasingly, consumers are beginning to look more
at function and user ability over style for their fitness
trackers
▫ The overall design of the Fitbit allows for more
flexibility and also allows users to easily utilize it
throughout different environments and occasions
• Consumers have said that they prefer the Fitbit over
the Apple SmartWatch due to the Fitbit’s battery life
and price

8. Fitbit and Current Trends
• Survey from August
2014 showing the
features that would
increase wearable-
device usage

9. Fitbit and Current Trends
• Fitbit has recently incorporated designer Tory Burch
within their wearable collection
▫ This is an attempt to reach out to consumers who
prefer to be health conscious, yet still want to keep up
with the latest fashion trends

10. The Benefits: Your Health
• Next big evolution for Fitbit could be to create
products that users can talk about with their doctors
• The health market is one that Fitbit is currently
looking to innovate in
▫ Mayo Clinic and Cleveland Clinic have been trying to
incorporate Fitbits into their health regime, with some
success

11. The Benefits: Your Health
• One recent study tested whether mobile phones
could help increase activities among patients with
diabetes
▫ After 6 months, the average patient was walking a mile
further each day in addition to their blood sugar
control being significantly improved

12. The Future of the Fitbit &
Other Wearable Technology
• During the 2015-2016 year, the global fitness
wearable market, including the Fitbit, is expected to
shrink from 70 million units sold to 68 million
• Smart wristband shipments are expected to fall by
15% to 17 million units

13. The Fall of the Fitbit &
Fitness Wearables Market
• Companies such as Samsung, Sony, Apple, LG,
Motorola, and Intel are getting into the market along
with carrier partners such as AT&T and Verizon
• One of the main problems lies within the
functionality of the fitness tracker integrated into the
coming generation of smart watches

14. The Fall of the Fitbit and
Fitness Wearables Market
• An individual would get good at guessing the
numbers with the regular use of a fitness tracker
• The immediate problem is the limited appeal
▫ Wearables are primarily aimed at fitness fanatics,
however well over half of all Americans do not exercise
regularly
▫ This means they have very little interest in the product

15. The Fall of the Fitbit and
Fitness Wearables Market
• Self-tracking gadgets will probably only become a
mainstream market once they shed their images as
computerized jewelry or conversation starters for
fitness freaks and data geeks
• Also will become more mainstream once a collection
is started with more useful information related to
health, such as vital signs and a wearer’s biochemical
changes

16. Smart Watches: The
Takeover
• At least 40 million smart watches will be shipped in
2015
• Apple will most likely dominate the market with its
first wrist wearable, the Apple Watch.
• Smart watch sales are expected to jump 17% to 21
million units

17. Smart Watches: The
Takeover
Forecasts for Apple Watch
Units Shipped
How Much Respondents are
Willing to Pay for a Wearable
Device

18. In Conclusion
• The Fitbit will work hard to evolve by emphasizing its
software experience
• It has the necessary connectivity that people need
and is marketable without the extras that other
companies feel the need to include