The social media marketing plan has three main objectives: 1) Make the new store easy to find physically by getting listed on search engines and directories. 2) Build a good online reputation by getting customer feedback on search engines and directories. 3) Promote water conservation on social media by building purpose-driven personas on platforms like Google Plus, Facebook, Twitter, and Pinterest. The plan outlines steps to achieve these objectives, track key metrics, focus efforts on what works, and continue growing the strategy.

1. Social Media Marketing Plan
DroughtTolerant Plants & Services
CIS70 – Khaled Eissa

2. OBJECTIVES
▪ Make it easy to physically find our new store
▪ Build a good business Reputation Online
▪ Promote water conservation

3. How to:
“Make it easy to physically find our new store”
▪ Get Listed :
▪ Google
▪ Yelp
▪ Yahoo
▪ YellowPages.com
▪ Bing

4. “Build a good business Reputation Online”
▪ Get customer feedback on :
▪ Google
▪ Yelp
▪ Yahoo
▪ YellowPages.com
▪ Bing

5. “PromoteWater Conservation on Social Media”
▪ Build purpose driven personas :
▪ Google Plus
▪ Facebook
▪ Twitter
▪ Tumbler
▪ Pinterest

6. Learn our lessons as we go – do something, asses
impact , modify strategy, learn a lesson, do it again.
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3

7. Keep Score
▪ Keep track of the numbers
▪ Follow our competitors moves
▪ Align our efforts with others
Platform
Good
Reviews
Less Good
Reviews
Google 82 2
Yelp 76 5
Others
Aggregated
84 9

8. InvestTimeWisely
Step3Expansion
Step2Personas
Step4Persist
Step1Local
Google
Plus
Yelp
Yahoo
Facebook
Twitter
Tumbler
Gather
Metrics
Spread
Message
Do what
works
Stay
Focused

9. Keep It Growing
In the changing “Landscape” it is important to grow. (and use puns)

10. This is not my
cat!
Use humor and see next slide.

11. Hire this guy.
Gerry Moran.

12. Keep Growing .
Build on what works.
▪ Ask Questions
▪ Post Polietly
▪ Say it twice
▪ Do stuff
▪ And then look at what communicates your
core message.
▪ Repeat.
Sell Stuff online.
▪ StepThree
▪ E Commerce
▪ To be continued..

13. Make more slides.

14. KnowWhen
To get professional help…like
immediately. See
MarketingThink.com.

15. So long,
Farewell,
Alveterzane,
Goodbye.
One Slide Share down …many more
to grow.