2. About Kero
• Digital Art Design, Donghua University, China
• New Media Design and Web Development
Senior Management Certificate, BCIT, Canada
• Worked at: Sharp Point Press, Gamebase. eBay
Taiwan, Electronic Arts
• Now owns a column at TechOrange.com
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3. What is I.A.?
• The structural design of shared information
environments.
• The combination of organization, labeling, search, and
navigation systems within Websites, intranets and
interactive media.
• The art and science of shaping information products
and experiences to support usability and findability.
• An emerging discipline and community of practice
focused on bringing principles of design and
architecture to the digital landscape.
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7. Why I.A. matters?
• The cost of finding information
• The cost of not finding information
• The value of education
• The cost of construction
• The cost of maintenance
• The cost of training
• The value of brand
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8. In short, I.A. will save your
time & money, and make
people love your site.
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16. The Too-Simple
Information Model
• User asks a question.
• Black Magic! (Something happens.)
• User receives the answer.
• Finish!
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37. Tons of IA options
• Organization Systems
• Navigation Systems
• Search Systems
• Labeling Systems
• Browsing/Searching Aids
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38. 80/20 Principle
Only 20% of IA options fit user needs.
Your job is to figure it out.
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39. Practice
• Imagine the browsing experience on
a travel agent website.
• Give examples of all 4 seeking
motivations and describe about
when and how integrations/
iterations happen.
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40. THANKYOU!
• Tell me you how you think about the
first lecture, what your favourite
part is, and how I can improve it.
• E-Mail: kero.yu@spring-trees.com
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