Everybody wants to track you and nobody wants to get tracked!
Who tracks you online?
How is tracking done?
Why are you being tracked and how that data is used?
What are some steps you can take to prevent tracking and protect your online privacy.
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
Protecting your online privacy
1. Protecting Your Online Privacy
Everybody Wants To Track You &
Nobody Wants To Get Tracked!
Ram Parthasarathy
@ramanujam
ramanuj.me
Saturday, November 9, 13
2. Privacy
Privacy is an individual’s right to control
the collection, use and disclosure of
personal information
Saturday, November 9, 13
3. Who Tracks You Online?
• Google, Facebook, Twitter, LinkedIn
• Analytics Tools
• Ad serving companies
• Location based apps & services (run keeper, starbucks, yelp, groupon)
• ISPs, CDNs, Data brokers
Saturday, November 9, 13
5. Why are you being tracked?
• Advertising is the backbone of many big internet services
• Providing you a better user experience
• Cheap and fast processing power and storage (Big Data!)
• Security & National Intelligence
• Spam, identity theft etc
Saturday, November 9, 13
18. How Unique Are You ?
33 Bits
There are only 6.6 billion people in the world, so you
only need 33 bits (more precisely, 32.6 bits) of
information about a person to determine who they are.
Saturday, November 9, 13
19. How Unique Are You ?
33 Bits
There are only 6.6 billion people in the world, so you
only need 33 bits (more precisely, 32.6 bits) of
information about a person to determine who they are.
- Arvind Narayanan, Princeton, http://33bits.org
Saturday, November 9, 13
24. Really... What can YOU do?
Know and decide what you want to expose
and what you don’t want to.
Choose the corresponding action.
Saturday, November 9, 13
25. Some Common Methods
• The basic one - think for a second before you post something on the
internet!
• Disable Javascript (Too aggressive!)
• Disable Third-Party cookies (Default on Safari. Firefox is trying to).
• Check Android App Permissions before you install.
• Use incognito mode.
• Use DuckDuckGo
Saturday, November 9, 13
