Digital Conservations - No-nonsense Social Media
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Reading Room's presentation at the Digital Conservations, No-nonsense Social Media event held at The Club at The Ivy, 6th October 2010
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Digital Conservations - No-nonsense Social Media
- 2. James Sharpe Senior Consultant / RR Linkedin.com/in/jamesrnsharpe
- 3. Welcome
- 5. Fire Safety…
- 6. Facilities…
- 8. iPads Open the Twitterriffic app. Touch the symbol on the top right hand corner to write your tweet. Start your tweet with @ReadingRoom_UK and use the #digicons hash tag within your tweet. If you have enough space include your name so we know who you are and can find you in the audience
- 9. Why are we here “OK hotel, but the surrounding area is littered with rowdy bars and noisy hookers”
- 10. Agenda 9 – 10:30am Nicola, Keep Britain Tidy Matthew, Moxie Software Moira, Henley Business School 10:30 – 11:30am Panel Discussion
- 11. Panel
- 12. Nicola PeateKeep Britain Tidy
- 14. Social media gives us a voice to directly address our “customers”.
- 15. Social media has changed the way we work across all departments at Keep Britain Tidy.
- 16. We have raised our profile and empowered people to become “brand ambassadors”.
- 17. People trust other people – not brands
- 19. Social media is not the place for hard sell – even of ideas.
- 20. Research your competitors – where can you fit?
- 21. Target people – don’t wait to be found!
- 22. Don’t assume people will be interested in what you have to say YOU are interested in what THEY have to say.
- 23. Act as a service to people - they can “use” us so eventually we are able to use them.
- 26. Encouraging interaction through various techniques:- Varied content, including pictures, videos, questions, statements, links etc - Previews / facebook exclusives - Show them that you value their responses - Lots of praise!
- 29. Search out people talking about your product / issue and respond to them.
- 30. We search out the terms ‘Keep Britain Tidy’ and ‘litter’ along with any current campaign issues so we can respond.
- 31. Try to appeal to the majority of your followers – niche tweets will be off putting.
- 32. http://useqwitter.com/ is a useful site as it tells you who has stopped following you – if you get a lot in one week look by through your tweets and try to assess why.
- 33. On twitter more than facebook people are more likely to act as “Brand Ambassadors” – including celebrities.
- 37. We haven’t found the use for a non-commercial brand.
- 38. Can geo-location services be useful for brands that aren’t consumer facing?
- 39. We don’t need people to “check-in” at our location.
- 41. Time
- 42. Budget
- 46. 55 pieces of litter were collected.
- 47. Keep Britain Tidy was mentioned on twitter more than 100 times through #twitpick, mentions and RTs.
- 50. When we launch a new campaign digital and social media are incorporated from the planning stage.
- 51. We have an active network of followers that we continue to gain from.
- 53. Sponsored by:
- 54. Social MediaThe Who, What, Where, When and Why? Matthew Haines VP & Managing Director, EMEA Andy Yeates Presales Specialist
- 55. About Moxie Software Empower your people, partners and customers like never before with the most intuitive social software platform for enterprises on the market - Spaces by Moxie Software. What Moxie is about is simple. We connect people. To each other, and to the knowledge they need at the absolute right time to achieve the best results. 31 © 2010 Moxie Software. All Rights Reserved.
- 58. Knowledgebase
- 60. Phone
- 61. Chat
- 62. CoBrowse
- 63. Email
- 64. Knowledgebase
- 68. Generation X
- 69. Generation Y
- 70. Millennials
- 71. Radio
- 72. Television
- 73. Mobile
- 74. Internet
- 75. Content
- 76. Monolithic
- 77. Networked
- 78. Devolved
- 79. Co-created Years to reach 50 million users: “Without the emergence of new generation with new attitudes and beliefs, as well as a passion for using new technologies, neither the telegraph and telephone of the 19th century, nor the broadcast media of radio and television in the 20th century, nor even this century’s Internet and mobile communication technologies would be able to make any real difference..”
- 80. Emerging apps: Location-based services Location-based social networking Information services (“Virtual tours”) GPS tracking e.g. child location
- 81. Emerging apps: Augmented reality Travel guides e.g. Wikitude World Browser User generated tagging Recommendations and reviews
- 82. Customer Expectations 36
- 83. The Power of Social Media Story picked up by major global media: Within 10 days: More than 3 Million views and 41,000 comments In just 4 days stockholder value dropped by $180 Million As of last week: 9.2 Million views So far……..
- 85. Sponsored by:
Editor's Notes
- The goal of this image isn't to say that companies are doing a horrible job with their social CRM efforts, it's to show that we are on the right track but that we still have a long way to go before we align ourselves with what customers actually expect brands to deliver.But you need to understand the vast majority of organisations have a shortfall in what they are delivering Vs customer expectations.
- Why you need to know what's being said about your brand!