SEO Is Still Alive and Kicking

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For years, it has been a game of cat and mouse between website owners, and the major search engines. Free traffic is cheap, and internet marketers have used all kinds of tricks in the past to get their site top of the rankings. In recent years though, things have changed.

Marketing

For years, it has been a
game of cat and mouse
between website owners,
and the major search
engines. Free traffic is
cheap, and internet
marketers have used all
kinds of tricks in the past to
get their site top of the
rankings.
More info on:
http://goldcoast.streamshare.com.au/seo/seo-company/

In recent years though, things have changed.
Whereas marketers always had the upper
hand, the search engines have been fighting
back. Not only have spam, and Adsense,
sites vanished from most results, many big
sites have been hit.
More info on:
http://goldcoast.streamshare.com.au/seo/seo-company/

The last major search engine update was
Panda 4.0 from Google. This took out a lot of
entry pages with little useful information on
them. One of the biggest companies that got
hit was eBay, who lost thousands of entry
pages.
More info on:
http://goldcoast.streamshare.com.au/seo/seo-company/

In the past, Google's updates have dropped
many Q&A, and article sites down the
rankings. The good news for the small
website owner is that these sites no longer
hog the results, and so ranking for some
keywords has actually got easier.
More info on:
http://goldcoast.streamshare.com.au/seo/seo-company/

Although strategies of ranking may have
changed over the years, strangely, the basics
still work well. For instance, on-site
optimization should still be done. This means
meta tags, such as title and description,
should contain the main keyword.
More info on:
http://goldcoast.streamshare.com.au/seo/seo-company/

The keyword should appear between 1-4 times
in the article, as well as the title, which should
be in H1 tags. Any more than that and the
page may get flagged up as being spammy. All
links on the site should be working, and there
is plenty of software, and plugins, around to
check them.
More info on:
http://goldcoast.streamshare.com.au/seo/seo-company/

One of the biggest changes is when it comes
to backlinking. Long gone are the day when a
site owner could just send thousands of links to
a site, and that got them the top ranking. Now
the search engines are very clever about how
they evaluate the backlinks.
More info on:
http://goldcoast.streamshare.com.au/seo/seo-company/

Of course in the real world, a site owner has no
control over who links to them, so Google does
not penalize sites for this, even though they
may make people think that they do. The best
advice is to keep backlinking looking natural,
and SEO basic.
More info on:
http://goldcoast.streamshare.com.au/seo/seo-company/

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SEO Is Still Alive and Kicking

2. For years, it has been a game of cat and mouse between website owners, and the major search engines. Free traffic is cheap, and internet marketers have used all kinds of tricks in the past to get their site top of the rankings. More info on: http://goldcoast.streamshare.com.au/seo/seo-company/

3. In recent years though, things have changed. Whereas marketers always had the upper hand, the search engines have been fighting back. Not only have spam, and Adsense, sites vanished from most results, many big sites have been hit. More info on: http://goldcoast.streamshare.com.au/seo/seo-company/

4. The last major search engine update was Panda 4.0 from Google. This took out a lot of entry pages with little useful information on them. One of the biggest companies that got hit was eBay, who lost thousands of entry pages. More info on: http://goldcoast.streamshare.com.au/seo/seo-company/

5. In the past, Google's updates have dropped many Q&A, and article sites down the rankings. The good news for the small website owner is that these sites no longer hog the results, and so ranking for some keywords has actually got easier. More info on: http://goldcoast.streamshare.com.au/seo/seo-company/

6. Although strategies of ranking may have changed over the years, strangely, the basics still work well. For instance, on-site optimization should still be done. This means meta tags, such as title and description, should contain the main keyword. More info on: http://goldcoast.streamshare.com.au/seo/seo-company/

7. The keyword should appear between 1-4 times in the article, as well as the title, which should be in H1 tags. Any more than that and the page may get flagged up as being spammy. All links on the site should be working, and there is plenty of software, and plugins, around to check them. More info on: http://goldcoast.streamshare.com.au/seo/seo-company/

8. One of the biggest changes is when it comes to backlinking. Long gone are the day when a site owner could just send thousands of links to a site, and that got them the top ranking. Now the search engines are very clever about how they evaluate the backlinks. More info on: http://goldcoast.streamshare.com.au/seo/seo-company/

9. Of course in the real world, a site owner has no control over who links to them, so Google does not penalize sites for this, even though they may make people think that they do. The best advice is to keep backlinking looking natural, and SEO basic. More info on: http://goldcoast.streamshare.com.au/seo/seo-company/

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