2. Let’s go shopping!
This is the city where I’ve been living for last
three weeks. I still don’t know it that well, but I’ll
try to do my best to buy everything I need for
this evening!
4. All those shops are quite different, but for sure
there is one thing they have in common – all
features are messages to clients.
5. Client
We are open!
There is no door at all, so you can easily come in!
When we really need to have them you can see that we are
waiting for you through big windows.
6. Client
Let us introduce ourselves!
Look at our sign, it’s made to make the right associations. There
are special colors - classic black and white, happy green and
yellow – and lettering – elegant, modern, funny ones…
Shop windows show what we can offer, but You can also use
your nose to smell what we sell!
7. We want you to feel comfortable here!
Feel happy thanks to vibrant
colours, or chick inside a classy
black and white interior. It’s
spacious so you can feel free. We
prefere well lightened rooms, but
sometimes it’s better to make it
more intimate/confidential.
8. Client
We trust you!
There is no need for a security
guard and cash register is at the
back.
9. Client
Still there are some bad people…
We need some people to guard our
merchandise, and also a few additional
features to make it safe. And in case you
forget, there is a cash register at the exit so
remember to pay.
10. Client
It’s easy to find a shop assisant!
There is always someone to help you. They are
wearing something special: a uniform with shop
logo, black suits, green T-shirts… We’re hiring the
ones who probably match the best to the image of
our store: for clothes and cosmetics – young
women and men, for alcohol – men in their thirties,
in a super market we don’t really care…
11. Do you need any help?
• So you have to ask for it. I’m busy
right now, in this shop there are no
extra shop assistants, because that
would make our prices higher.
• I’m glad you’re here, now I can
persuade you to buy more. There is
some script i should follow, but each
client is as special as our merchandise!
12. Client
We would like to suggest you what to buy!
Some products should be perceived
as very first! So pay attention at
central display table, things closest
to the entrance. Don’t miss
merchandise in the main alley! Best
things are at eye level so you can
easily see them. There is also
something special at the cash
register so you can grab it in the last
second!
13. Client
Best prices – but that’s not everything!
For sure we have the best offer for you. We can offer the best
prices (and we clearly indicate it) for a lot of different products
or the best merchandise carefully chosen and well presented.
14. Perceived value of goods
Wine time
Now after you
get all the Lush
messages you
should know if Reserved
you’re buying
high quality Polunychka
products at a
trendy store, or Arsen
you’re a
bargain hunter. Euroshop
15. Not everyone get the message
Of course everyone is invited, but there is always a group
that may be particularly interested in shopping at the
store:
• Chain clothes store: women 20-40, alone or with
friends, sometimes they drag their partners in
• Expensive alcohol: men over 30, alone
• Sex toys: men and women mostly around 30, alone
• Cosmetics: women around 20-30, alone
• Supermarket: truly democratic, it’s for everyone! You
can bring your whole family!
16. Conclusion…
It’s hard to say which one of those stores is the
most successfull to sell their products. I can just
say I that afternoon I bought just wine and some
bath salt…
