Personal Information
Organization / Workplace
Houston, Texas Area United States
Occupation
Sr Strategist, Web Analytics at Waste Management
Industry
Consumer Products
Website
http://www.captainanalytics.com
About
An accomplished Marketer in the Web Analytic's space since 2004 working with many applications such as Omniture, HBX, Visual Workstation, Webtrends & Google Analytics along with many search engine ad platforms and SEO methodologies. In my most recent role, I've been redefining the use of analytics by the following ways:
-Providing More actionable insights on customer by defining KPI's and action items to influence metrics
-Incorporating company specific study on customer value segmentation to an online model
-Setting up web analytics dashboards and alerts to provide focused business objective snapshots for near real-time performance monitoring and actions
-Appending web analytics ana...
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