Urban outdoors, a part of Urban climbers based out of Bangalore. Our mission is to create a change in attitude when it comes to sports. As with Urban climbers, we are creating a bunch of children who are enhancing their physical activity by climbing the walls built by us. The next generation is set for a change in the sense, people are looking for better options that enhance the activity of the whole body. Believe us, the next big thing in health and fitness is here Open rock climbing - Give people an option to use our wall and they will realize the benefit. Most of the people are ready but it takes a great amount of effort to reach out to them. The next step in this process will be the outdoor adventure activities like trekking, ice climbing, scuba diving, base jumping, bungee jumping and wave surfing, etc. We are setting things straight. Now we are based in Bangalore soon we are going to expand across India. People interested to participate in this venture are welcome aboard . For further queries: Drop a Whatsapp message on 8939270181, we'll get in touch with you immediately

1. URBANADVENTURE OUTFITTERS PVT. LTD.
CURRENT OPERATING BRAND –
URBAN CLIMBERS
Vision of the project - To Infuse adventure in Urban Indian
Lifestyle
Mission – To set up climbing and bouldering gyms across India
, seeding the sport of climbing and creating value out of it

2. • Company name and Brand name
• b. Vision and Mission of your company
• c. Snapshot of India Sporting business
• d. Overview of Wall climbing as a sport in India, market current and future
potential.
• e. Why rock climbing?
• f. Company background
• g. Current Scenario of business
• h. Business Model ( Revenue streams clarity from this chart)
• i. Profile of Promoters
• j. Proposed Organisation chart
• k. Current installations / operating locations, Installations under progress /
finalised operating locations, prospects under consideration of installations and
operating. ( Please show this under heads of city, location, Type, expected
revenue).
• l. Business milestones for 6 months, 1 year 18 months.
• m. Marketing and Business Development plans.
• n. Financial summary.

3. ESTABLISHING THE OPPORTUNITY-
CURRENT SPORTING SCENE IN INDIA
If I try to add adventure to the Urban Lifestyle
will people buy it ?

4. Sports Business in India
 Cricket moves over as India Inc. sees potential in other sports (Ref: Economic
Times , March 9,2012)
• 2012 is seeing – first edition of a world series of hockey (over 200 players, prize
purse of $2 million, annual event with a franchise based model, sponsors roped in –
Vodafone, Bridgestone)
• Football IPL
• Domestic Motor Sports leagues
• Mixed martial art fighting league – Super Fight league (SFL)- Backed by Raj Kundra
& Sanjay Dutt , roped in Venky’s chicken & Mumbai based Dheeraj realty
• Louis Philip Golf league
 The game changing year – sports Sponsorship 2012 (Economic Times – Feb 18,
2012 )
• Size of Indian Sports Market – pegged at $800 Million
• 14% annual growth
• $400 million sports market in india – constitutes only 1% of global sports spend
• Movement expected to 5% of this market
• India figures in 3 of the top 50 sponsorship deals by value in 2011

5. Vodafone Cycling Marathon
Turnout – 5000 cyclists
RFL – 2012 – Rs. 1.5 Cr
2013 – Rs. 2 Cr
2014 – rs. 2.75 Cr
Running & Loving infotainment – a marketing company focussed on running
Runners high – a runners group – off shoot of larger properties
TCS shells out Rs 4 to 6 Cr’s for the TCS Word 10 K
Ref : Livemint.com- Feb 23,2014 – Why running is good business
Sporty start Ups – Economic Times-June 2014
Sports wave – uses sports infrastructure in schools & colleges
during off hours – Revenue – Rs 90 lacs – 2013 -14
Edusports – Founded in 2009 – provides sports curriculum to
schools. Rev. 2013 – 14 – Rs 13 Cr’s
Stepathlon – create fitness programs for corporates – Rs. 18 Cr.

6. • Shekhar to work on this slide –
• 1. Size of business – T 20
• 2. Sport start ups – edusports
• 3. New leagues – karate / kabbadi
• Rise of marathon – RFL- size of business
• Rise of cycling
To be deleted – done in earlier slide

7. Current view of sport climbing on India
Approx 200 walls / capacities
1. Most Govt. funded / owned by defense – part of high
altitude warfare training
2. IMF – key body on mountaineering has set up a sport
climbing committee – tourney has started
Year 2014 – saw a spurt – 3 new entrants in 1 year
FOG – An adventure equipment store with a climbing wall
Red Point café – Set up in Hyderabad
Equilibrium – A bouldering station on residency road

8. THE URBAN
LIFESTYLE
Digitized
Regimental
Boxed family
Moments
Apartment
Living
Fast paced
Competitive
Stress
“The Real
got missed
out “
Yoga
Runn
ing
Spa
medit
ation
The Real
does not
change
WE
CHANGED
Visible evidence of a
growing market for coming
of age / new activities
centered on health/ new
ness/ adventure
& Business creation around
it
Evaluating the Opportunity : A
Consumer Perspective

9. Why Sport Climbing?
1. A tool to effectively address the barriers of adventure as a category –
• Can be established as a safe way to practice adventure
• Can make adventure accessible
• Can beat the lifestyle barrier of “Time nahin hai”
2. The sport will play on the triggers of the category
• Flaunt value / cool quotient
• Great exercise for all – esp. children
• Newness can be showcased
3. The current space is untouched – individual players are operating in
small single units. Unseeded / unexplored category
4. The current team has established routes to entry by bringing down the
cost of entry into the sport.
With above in mind – value creation can happen through suggested
business models later in the presentation

10. Sport Climbing : Defy Gravity
The thrill of Mountaineering –made accessible at your doorstep
What do you need to get started ?
Fixed Structure Climbing surface Equipment Trainer

11. What did we do different?
Cut the cost of wall set up by 50% (One of the biggest entry barrier of
the sport)
• Used the load bearing pillars of an existing building.
• Structurally wetted it.
• Tried the “Apartment route” – breaking the consumers barrier (
lack of time, what is this activity, is it safe?) – making it
accessible at your doorstep
• Put otherwise dead space for a building to good use – turning it into a
revenue generator.
• Put money into R&D of the climbing surface.
And …voila…..

12. We defied gravity
Current state of the business
Places set up –
1. Springfield's apartments
2. Sobha lakeview club
House
3. Aurinko school
4. Sobha Classic
apartments
5. Mobile bouldering wall
6. Indus school of
leadership
7. Enliven sports
8. Value mall ( in progress)
9. Oakridge ( outsourced
set up)
Clients
1. Residents of Springfield's
apartments
2. Residents of sobha
community
3. Oakridge School
4. Aurinko school
5. Army public school,
PRTC
6. Indus International
School
7. Prestige Tech park
8. Sobha group
9. Decathlon
Pipeline – Govt. of Mizoram,
Oakridge Hyd, Jindal
university

13. Showcasing Activities
Summer camps
Classes in progress
Group Climbing
Competitions
Customer testimonials
Birthday parties
Showcasing a set up
Sponsorship

14. Build &
Operate
Operate Walls
Demand
Creation Tool
Focus on
RWA’s
Hi streets
Malls
- Walls / wall
cafes
Buyers:
• Builders
• Malls
•Educational
Institutes
• Pvt. homes
• Train
•Create
SOP’s
• create a
tourney
•Get in
sponsorship
sScale Up
SCALABILITY - The Franchise Route
For a Franchise fee – UC will build a Bouldering wall , provide equipment ,
train the trainer ,Central marketing and standard operating practices
Emerging Business Models
IP
•Training
•Risk
manageme
nt
•Tourney
Seed the sport Accessible Network of Gyms World class training
Sell &
Operate/Sell
Only
Products:
• large Walls
•Small
Bouldering
walls
•Aqua walls

15. Build Walls
1. Own walls
2. Investor
Model
3. Franchisee
Model
Models by
Investment
Models by
place of
business
1. Apartment
complexes
2. Malls/
Amusement
Parks
3. Sports
Clubs
4. Schools 4. Colleges
5.Corporate
Houses
Models by
Application
1. Climbing
walls
1. Climbing
cafes

16. Operate Walls
Emerging Revenue Streams
1 One time pay & Climb
2. Subscriptions
3. Courses
4. Group Climbing :
Birthday parties
Corporates – Employee engagement (COCP+COIP)
Corporate Training – Leadership / self reliance/ life skills
Training in colleges
The LARGER picture :
- Competitions / Leagues
- Branding the walls
- Creating climbing properties

17. Urban Climbers – Funnel to Urban
Outdoors
The Urban Outdoors
Urban
Climbers
Urban
Trekkers
Family
weekend
outings
Kids
Camps
Urban
Campers
Corporate
Camps
A Market Place for Adventure Provider. Tie ups with existing providers and their products
Pillar Brand
USP / UC
Broad basing the offering.
Pillar brand.
Cash spinner.
UO goes
International.
A Product /merchandise Range that Straddles Across.

18. Phasing of Business
•Bangalore as a complete
“city” prototype.
•10 walls / 10 cafes / 10
schools
•Consolidate ops.
•Begin selling cycle to
builders.
•Prepare for franchise ops.
• Explode schools
•Extend to A cities outside BLR
•Use Climbers Café as a
penetration tool
•Begin selling cycle to builders
•Franchisee operations to be
launched .
Natural Adjacencies :
outdoor climbing /
weekend activity based
outings
Merchandise / Kids
Camps
• “Sold” walls are
commissioned.
•Launch / consolidate all key
towns.
•Extend footprint into
upcoming B towns.
Listing of service providers
Year 1
Launch
UC
Year 3
500 walls
Year 2
100 walls
Year 4 onwards – a Climbing league / merger or take over by
a sports / adventure company

19. TEAM URBAN CLIMBERS- core
teamAstha Chaturvedi : Founder
A software architect at work and A Marketing professional with 13+ years of experience ( Strategy + Operations) with some of the
best brands in the country – Hutch & Britannia. Strong start up person – Indus league, Hutch, MINO Wireless , her identity is better
established as the adventure buff who has adventure and sports running through her veins. Daughter of a paratrooper , played
state level in Kayaking in 1992 Pune National Games. Explored the Himalayas – trekking & ice climbing , red rocks in central Utah,
explored Yellow Stone with a 2 year old in tow. A hobby climber who discovered climbing in Bangalore in 1998 as something cool
to do if you are not pubbing – the brand seed of Urban Climbers was sowed in an REI store in Central Utah which houses an
internal climbing wall . In 2009 saw the sprout of the Idea and today she is ready to get all of India to get up and climb.
Chandrasekhar Mani : Founder & Chief Strategist an explorer at heart, Chandrasekhar has spent every holiday in a tent,
somewhere in the wilderness, toting a camera bag and some basic essentials. He explored the Himalayas for many years, folding
up his sleeves to work as a porter, guide , helper with the groups he travelled with. A keen environmentalist and nature lover, he is
at home in most difficult trails and terrains. It was during his stay in the US, he came in contact with Sport climbing and was
immediately drawn to the sport and realized the potential it can have in India. He founded Urban Climbers and has since been a
rock in the journey
Sriram Yarlagadda : Mentor , Chief Advisor & Angel Investor
A qualified chartered accountant with over 25 years or work ex with core skills in finance, general management, strategy, business
development, investments, managing startups and mergers & acquisitions. Worked in companies such as HP, Pepsi, Hutch,
Channel Nine Broadcasting, Tata AIG and Essar. He worked for 5 years with Dhabi One Investments as the Africa Asset manager
overseeing all their investment in Africa with specific focus on Telecom. He currently heads finance for Mara Group and is based
out of Dubai.

20. TEAM URBAN CLIMBERS- core team
Chandrasekhar Mani : Founder & Chief Strategist
• An explorer at heart, Chandrasekhar has spent every holiday in a tent, somewhere in the wilderness,
toting a camera bag and some basic essentials. He explored the Himalayas for many years, folding up
his sleeves to work as a porter, guide , helper with the groups he travelled with. A keen environmentalist
and nature lover, he is at home in most difficult trails and terrains. It was during his stay in the US, he
came in contact with Sport climbing and was immediately drawn to the sport and realized the potential
it can have in India. He founded Urban Climbers and has since been a rock in the journey
Astha Chaturvedi : Founder
• A Marketing professional with 13+ years of experience ( Strategy + Operations) with some of
the best brands in the country – Hutch & Britannia.
• Strong start up person – Indus league, Hutch, MINO Wireless
• Identity is better established as the adventure buff who has adventure and sports running
through her veins.
• pPlayed state level in Kayaking in 1992 Pune National Games. Explored the Himalayas –
trekking & ice climbing , red rocks in central Utah
• . A hobby climber who discovered climbing in Bangalore in 1998 . Climbed where ever travel
took her
Sriram Yarlagadda : Mentor , Chief Advisor & Angel Investor
A qualified chartered accountant with over 25 years or work ex with core skills in finance, general management, strategy, business
development, investments, managing startups and mergers & acquisitions. Worked in companies such as HP, Pepsi, Hutch,
Channel Nine Broadcasting, Tata AIG and Essar. He worked for 5 years with Dhabi One Investments as the Africa Asset manager
overseeing all their investment in Africa with specific focus on Telecom. He currently heads finance for Mara Group and is based
out of Dubai.

24. Thank You
(Discussion)